Congratulations to BA (Hons) Business Studies with Marketing Level C Group G who recently won the 2012 £1,000 Chartered Institute of Insurance (CII) Award.
The students were assigned the brief that they work for a large Marketing consultancy that has been retained by an insurance company to develop products for the over 65s and had the task of working within a team researching and designing a presentation to representatives from the company. This group project was worth 50% of the overall unit mark.
Each group member took on one of the following roles:
- Marketing Director
- Market Research Assistant
- Customer Analyst
- Product Manager
- Pricing Analyst
- Logistics Personnel
- Brand Consultant
- Advertising/Promotions Executive
- PR Executive
The winning group members were: Hannah Arnold; Samuel Bennett; Lewis Brown; Amy Callanan; Steven Coe; Amy Deal; Michael Ellis; Cloe Gray; Clive Green; Evan Jenkins; Sarah Kneebone; James Knott; George McAlpine; Karen McHendrie; Rebecca Peazold; Peter Ramsey; Adam Sharpe; Jamie Tillen; Agnieszka Tkacz.
CII members attended the presentations and, together with the Marketing unit tutors, picked the winning group. The group that produced the best Marketing presentation/project received a £1,000 award.
Well done!
