The Business School Blog » Chris Chapleo http://blogs.bournemouth.ac.uk/business The latest news from the Business School at Bournemouth University Wed, 08 May 2013 09:31:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Chris Chapleo comments in the Guardian on university branding http://blogs.bournemouth.ac.uk/business/2011/12/15/chris-chapleo-comments-in-the-guardian-on-university-branding/ http://blogs.bournemouth.ac.uk/business/2011/12/15/chris-chapleo-comments-in-the-guardian-on-university-branding/#comments Thu, 15 Dec 2011 12:06:54 +0000 Sarah Jane Knox http://blogs.bournemouth.ac.uk/business/?p=146 On Monday this week, Bournemouth University’s Chris Chapleo, Senior Lecturer in Marketing within the Business School, commented on a Guardian article entitled “Universities risk aggressive marketing”.

The article discusses the issue that rising student fees and increasing competition are putting universities under pressure to market themselves more aggressively.

Our academic team are experts in their field. Their knowledge is in demand by the media, governments and organisations worldwide. This is another example of seeing BU academics popping up regularly in the likes of the Guardian, The Independent, Financial Times, BBC Radio and Sky News.

Read the full article online…

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