BU Tourism Futures Forum @ WTM2011

World Travel Market, ExCeL, London,
Thursday 10th November 2011 – 14.00 to 16.00 Room: North Gallery Rooms 6&7
Seminar Details
Chaired by Professor Dimitrios Buhalis

Bournemouth University in partnership with the World Travel Market and the TravelDailyNews are organising this forum to facilitate debate about the key strategic changes and to engage in a discussion about the successful response of the industry. The event will involve two short research-based presentations to stimulate discussion. Chairman Prof Dimitrios Buhalis will encourage all participants to contribute to the debate and discussion.

Invited Presentations

• Dr Marcio Favila, United Nations World Tourism Organisation, Global Tourism Trends
• Professor Adele Ladkin Human Resources trends and Tourism
• Dr Richard Shipway Olympics, Sport Tourism and Legacy

Invited Panelists include

• Marcio Favila, United Nations World Tourism Organisation
• Dermot Blastland TUI UK
• John Kent YouTravel & Aquis UK and Greece
• Jens Thraenhart DragonTrail.com China
• El Hamy El Zayat EMECO Egypt
• Justin Reid VisitBritain UK
• Daniela Wagner ewaterways UK
• Dmitry Khrapov tutu.ru Russia
• Ana Sustelo Just a Drop UK
• Gerard Brown, UBM Aviation, Routes UK

CONTEXT BASED SERVICES IN TOURISM WORKSHOP @ Bournemouth University

Thursday 7th July and Friday 8th July –

Saturday 9th Social Programme

Please Download programme

Please register on http://ifittcbs.eventbrite.com/

Organised by ICTHR, Bournemouth University, UK and
CICtourGUNE, Cooperative Research Center in Tourism, Spain
Co Chairs : Dimitrios Buhalis BU and Aurkene Alzua CICtourGUNE
Organising Committee Zornitza Yovcheva BU and Carlos Lamfus CICtourGUNE

INDICATIVE PROGRAMME AND INVITED SPEAKERS

THURSDAY 7th JULY 2011 CASTERBRIDGE ROOM, TALBOT CAMPUS, BOURNEMOUTH UNIVERSITY

13:00 Arrivals and Registration at the Atrium Reception

14:00-16:00 SESSION 1 – Context Based Services Issues

Dimitrios Buhalis (Bournemouth University) and Aurkene Alzua (CICtourGUNE) – Welcome and Setting the Scene

KEYNOTE: Ed Parsons (Geospatial Technologist at Google)

Carlos Lamsfus (CICtourGUNE) – Understanding Context in Tourism

16:30 -17:00 Break

17:00-19:00 SESSION 2 Business Model challenges –Chair: Aurkene

KEYNOTE: Soren Langelund (eWaterways.com)

Maria Peralta (CICtourGUNE) – Using tourist context information to understand human mobility

Mads Bodker (Copenhagen Business School) – Understanding tourist place making

20:00 – Late Networking Dinner and socialising – SLUG AND LETTUCE PUB, Bournemouth Square

FRIDAY 8th JULY 2011

10:30-12:30 SESSION 3 Technical Challenges Chair Zornitsa

KEYNOTE: Christos Gatzidis (Bournemouth University) – An overview of location-based gaming

David Martin (CICtourGUNE) – Improving visitors’ experience using a mobile context aware service

Anastasia Mariussen (Oxford Brooks University) – User interface design for mobile tourist guides

12:30 – 13:30 Break

13:30 -15:00 SESSION 4 Future Developments Chair Carlos

Nina Mistilis (Bournemouth University) – Web 3.0 in Tourism

Zornitza Yovcheva (Bournemouth University) – Challenges for Augmented Reality applications on smartphones for tourism

15:00-1600 Discussion Conclusions Way Forward and Farewell

Dimitrios Buhalis and Aurkene Alzua

18:00 Meet on the Bournemouth Square (outside Debenhams)

Garden and Seaside Walk to Boscombe Pier

19:30 – Networking Dinner at the HARVESTER, Boscombe Pier

SATURDAY 9th July 2011

Optional Tours to be facilitated by DISCOVER DORSET

10:00 Meet on the Bournemouth Square (outside Debenhams)

IFITT@EyeForTravel-2011

Download the Report of the Event

To see photos from the event please visit http://www.flickr.com/photos/ifitt/sets/72157626672543713/

IFITT@ EyeForTravel London Travel Distribution Summit Europe 2011

10 May 2011  Business Design Centre London 09:30-12:00

Technology and Social Media enabled Real-time Service Management in Hospitality and Tourism

IFITT is hosting a workshop at the EyeForTravel London Travel Distribution Summit Europe 2011 to discuss Technology and Social Media enabled Real-time Service Management in Hospitality and Tourism. There are major developments on this area which boosted by Context Based Services are expected to have major impacts in customer service and also in tourism marketing.

The hospitality and tourism Industry is changing fast and the pressure to compete for customers on a global scale is increasing constantly. At the same time consumers’ needs are changing quickly and their demands are getting more complex and sophisticated. Moreover, by embracing social media tools and real-time communication over the Internet consumers are more empowered than ever before. Hence, companies don’t have the luxury responding and adapting over long periods of time any more.

Valuable brands have to tackle this challenge. Success or failure of service offerings depends more and more on their agility, flexibility and the competitive speed at which they react to the dynamic needs of customers. This requires a real-time understanding and awareness of consumers’ preferences and needs.

KLM recently used social media channels such as Foursquare, Facebook and Twitter to provide customers an unforgettable service delight and Marriott is using Twitter to proactively solve customer complaints. These are only two of many examples how tourism and hospitality companies become more responsive, adaptive and dynamic towards their customers through real time communication and information. Marketing and operations leaders need to understand what strategic tools and techniques are available for them to embrace their customers. This event will gather experts to explore how the design, delivery and recovery of services in tourism and hospitality is becoming more and more real-time.

• Understand the importance of real-time communication and information for service design, delivery and management
• Learn how to embrace real-time for preventing and recovering from service failures
• How does real-time allow your organisation to give agile and flexible responses to dynamically changing customer needs

MODERATOR Professor Dimitrios Buhalis IFITT President and Bournemouth University