WTM TECHNOLOGY ENABLING TRAVEL ORGANISED BY IFITT
5th NOVEMBER 2012
Technology Enabled Tourism Experience Economy
In this workshop representatives from leading travel and tourism businesses will discuss current issues relating to tourism and technology, exploring specifically how recent technological developments can enhance travel and tourism experiences. The experience economy has become an increasingly important concept in modern society as well as in business. Tourism as a traditionally service-dominated industry has always been on the forefront of the experience economy. Therefore, for tourism businesses, designing and delivering meaningful, unique and memorable consumer experiences has become an imperative. At the same time, recent dynamic technological advancements have provided opportunities for adding value to already high-level quality tourism products and services.
IFITT President Professor Dimitrios Buhalis
said “as tourism and leisure are increasingly recognised as experience industries we need to explore how technologies and technology enabled services will be critical in developing and delivering dynamic tourism experiences. Social media, mobile technologies, augmented reality and eventually gaming will give us technological tools for developing such experiences.” The event will explore this fantastically exciting area and discuss how businesses in the tourism, travel, cruise, aviation, or hospitality sectors, as well as a number of destination management organisations, have successfully implemented recent technologies in order to enhance the experiences for their customers.
The workshop will be moderated by Professor Dimitrios Buhalis (IFITT
President and Director eTourismLab, Bournemouth University
). Speakers from the travel and tourism industry and academia will include
- Mark Boyle & Noel Hunwick (Owner, Inamo Restaurant London),
- Rainer Schuster (Founder, Pixtri OG, Austria),
- Robin Worsnop, (Chair of Edinburgh Tourism Action Group),
- Carlo Fontana (General Manager, Hotel Lugano Dante),
- William Beckler (Director of Innovation at lastminute.com)
- Nathan Clapton (VP Mobile Partnerships, TripAdvisor)
- Barbara Neuhofer (eTourismLab, Bournemouth University).
When: 09:00 – 12:00, Thursday, 18th April 2012
Where: Eyefortravel Trave Distribution Summit 2012, London
Fees: Free for IFITT Members – £40 for non IFITT Members (charged at the entrance)
Join IFITT and benefit from cutting edge events
PLEASE NOTE that participation in the event will give you access to the exhibition area of the EyeForTravel London Travel Distribution Summit Europe 2012 but NOT to the conferences. Please contact Eye for Travel and purchase your access. Significant discount available for members of IFITT.
ABOUT THE WORKSHOP
IFITT is hosting a workshop at the EyeForTravel London Travel Distribution Summit Europe 2012 to discuss the “Technology Enabled Tourism Experience Economy”.
The experience economy has become an increasingly important concept in modern society as well as in business. Today, consumers increasingly strive for experiences gained by the consumption of products/services. Tourism as a traditionally service-dominated industry has always been on the forefront of the experience economy. For tourism businesses, designing, staging and delivering meaningful, unique and memorable consumer experiences has become an imperative.
At the same time, recent dynamic technological advancements have provided opportunities for adding value to already high-level quality tourism products and services. Businesses in the cruise, aviation, or hospitality sectors, as well as a number of destination management organisations, have successfully implemented information and communication technologies in order to enhance the experiences provided for their customers. For example, British Airways offer iPads as a means of inducing an immersive in-flight experience for their customers. Carnival Cruise Lines have developed a multimedia platform to directly engage with customers during the pre- and post-travel stage, and improved the on-travel experience through digital signage.
The role of technology in staging tourism experiences represents a cutting-edge concept in experiential tourism marketing. Participants in this Workshop will:
- Understand the importance of technological solutions for customer experiences
- Learn how recent technological developments can enhance tourism and hospitality products and services;
- And find out from leading experts in the field about current best practices and future opportunities of technology-enhanced tourism experiences.