Major presentations at IHPRC
Posted on 09. Jul, 2010 by Tom Watson in Conference, Resources
The opening of the conference, both keynote speeches and the “Meet the (PR Academic Journal) Editors” panel discussion were all streamed live on July 8 and 9. Here are the links to each of them.
Dr Karen Russell keynote – http://www.vimeo.com/13179788
Meet The Editors Panel Pt 1 – http://www.ustream.tv/channel/bu-history-of-pr-conference—meet-the-editors
Meet The Editors Panel Pt 2- http://www.ustream.tv/recorded/8150584
Dr Jacquie L’Etang – http://www.ustream.tv/recorded/8164120
Later they will be more formally posted on the Conference website.
Four sponsors supporting IHPRC
Posted on 09. Jun, 2010 by Tom Watson in Conference, News
With the assistance of four sponsors, the First International History of Public Relations Conference (IHPRC) is heading for success. The sponsors are:
Bournemouth University, home to the conference, is providing the venue, administration and marketing support. IHPRC is being held in the recently-opened Executive Business Centre. BU is the No.1 New University in the UK and was one of the first universities to offer studies in public relations.
The Journal of Communication Management, which published the first History of Public Relations special issue in 2008, is maintaining its support for research and scholarship in this new and exciting field. JCOM is sponsoring the coffee breaks on both days of IHPRC and will be publishing another PR history special issue in 2011. JCOM is an Emerald Group Publishing journal.
Ketchum Pleon, the European arm of the internationally-operating Ketchum public relations consultancy, has given funds to assist three current or recent graduate students to attend IHPRC. The students are Antje Berg (Germany), David Berendt (UK) and David Remund (US).
PRCA (Public Relations Consultants Association) is the professional body that represents PR consultancies and in-house communications teams in the UK. The Association, which is committed to raising standards in the industry, is sponsoring the IHPRC lunch buffet on Friday, July 9.
The logos of all sponsors, with click-through to their corporate websites, are across the foot of the IHPRC website. Further sponsorship opportunities are available. Contact Prof. Tom Watson at BU at twatson@bournemouth.ac.uk
CIPR support for IHPRC
Posted on 08. Jun, 2010 by Tom Watson in Conference, News
The UK’s Chartered Institute of Public Relations has featured the First International History of Public Relations Conference on the home page of its newly relaunched website. We thank CIPR President Jay O’Connor for her interest and support for IHPRC and hope that CIPR Members and Fellows will join us on July 8-9.
Conference speaker schedule announced
Posted on 29. Apr, 2010 by Tom Watson in Conference, Uncategorized
THE FIRST INTERNATIONAL HISTORY OF PUBLIC RELATIONS CONFERENCE
JULY 8-9, 2010
Executive Business Centre, Bournemouth University
Speaker schedule
Each day starts with a Keynote Speaker. Delegates then have a choice of attending presentations from two parallel streams. Each day ends with a plenary session. At the close of Day 2, a film report on the conference will be screened.
Day 1 – Thursday, July 8, 2010
| 0800 – 0900 | Registration – EBC Lobby | |
| 0900 – 0920 | Welcome by Pro Vice Chancellor, Prof. Nick Petford, and Conference Chair, Prof. Tom Watson | |
| 0920 – 1000 | Keynote Address 1: Dr Karen M. Russell: Embracing the Embarrassing | |
| 1000 -1015 | REFRESHMENTS | |
| STREAM A | STREAM B | |
| 1015 – 1045 | Marius Lange:
Propaganda instead of PR? Corporate public relations in the transition from the Weimar Republic to the next dictatorship |
Burton St John & Meg Lamme:
The evolution of an idea: Charting the early public relations ideology of Edward L Bernays 1919-1929 |
| 1045 – 1115 | Gunter Bentele & Sandra Muhlberg:
Can propaganda and public relations coexist? Socialistic public relations in the German Democratic Republic (East Germany) 1965-1989 |
Tom Hove & Richard Cole:
Edward Bernays, the United Fruit Company and the ethical complexities of the public relations counsel |
| 1115 – 1145 | Mark McElreath, Lyudmila Azarova & Olga Markova:
The history of applied and professions ethics in public relations in the United States and Russia: The case for relatively universal principles. |
Robert Heath:
Evolution of issues management: John Hill, tobacco controversy, and the battle of scientists. |
| 1145 – 1215 | Michael Palenchar & Bernardo Motta:
Historical evolution of community right to know: Implications on the development and practice of public relations |
David Remund The world’s work:
Arthur W. Page and the movement towards social responsibility in corporate communications in the United States 1913-1927 |
| 1215 – 1330 | BUFFET LUNCH | |
| 1330 – 1400 | Andy Purcell & Ian Somerville:
A history of Republican paramilitary public relations in Northern Ireland from “Bloody Sunday” to the Good Friday Agreement’ |
Bonita Neff:
The history of public relations body of knowledge development within associations: Global implications |
| 1400 – 1430 | Conor McGrath:
Charles Weller Kent:The UK’s first parliamentary lobbyist (1913-1916)? |
Donald Wright:
A critical analysis of the history and development of public relations education in the United States and Canada |
| 1430 – 1500 | Jane Howard:
The evolution of UK PR consultancies, 1985 – 2010 |
Aimee Postle:
A study of the role played by PR-specific education in the recruitment process |
| 1500 – 1515 | REFRESHMENTS | |
| 1515 – 1545 | Jane Johnston:
A history of public relations on screen: Cinema and television depictions since the 1930s |
David Berendt:
Revealing historical evidence of public relations professionalization and commercialization |
| 1545 – 1615 | Richard Stanton:Politics, Publicity and the Press:
The South Sea Bubble and the eighteenth century birth of modern public relations |
Owen Kulemeka:
All the old media were once new media: Public relations and new media technologies between 1950-1999 |
| 1615 – 1700 | PLENARY SESSION | |
| 1730 – 1900 | Drinks Reception, EBC | |
| 1900 | Conference closes for the day | |
Day 2 – Friday, July 9, 2010
| 0830 – 0900 | Refreshments on arrival; Day delegates register | |
| 0900 – 0945 | Keynote Address 2: Dr Jacquie L’Etang: Thinking about PR History | |
| STREAM A | STREAM B | |
| 0945 – 1015 | Peter Sekuless:
History of government relations and lobbying in Australia |
Oliver Raaz, Stefan Wehmeier & Peggy Hoy:
Histories of public relations: Comparing the historiography of British, German and US public relations |
| 1015 – 1045 | Patricia A. Curtin & Lisa Forster:
Creating counternarratives: Harvey company publicity and Native Americans: 1902-1936 |
Gunter Bentele:
PR-Historiography, a functional-integrative strata model and periods of German PR history |
| 1045- 1100 | REFRESHMENTS | |
| 1100 – 1130 | Diana Knott Martinelli:
A practical and theoretical look at women’s use of public relations to spur early to mid 20th century U.S social change |
Vincent Hazleton:
Theoretic issues in histories of public relations |
| 1130 – 1200 | Donnalyn Pompper:
Discovering U.S frontier women and their public relations functions |
Kaja Tampere:
Historical heritage: Paradigmatic changes in the PR field in the 20th century |
| 1200 – 1230 | Veronique Pouillard:
The 1958 International Congress for Public Relations and the question of the late development of PR in continental Europe |
Maria Isabel Miguez Gonzalez:
From Public Relations to Communication Management: historical revision of Public Relations and fundamentals of a new discipline |
| 1230 – 1330 | BUFFET LUNCH | |
| 1330 – 1400 | Gyorgi Szondi:
Public relations in communist Hungary – an historical perspective |
Lee Edwards:
Empire, Economy and Exploitation: A raced view of public relations history |
| 1400 – 1430 | Elisabetta Bini, Fernando Fasce & Toni Muzi Falconi:
The origins and early developments of public relations in Italy 1945-1960 |
Pawel Surowiec:
Rethinking national images management from propaganda to nation branding |
| 1430 – 1500 | Peter Szszka:
Public Relations in Germany – own or common history? |
Donn James Tilson:
A view of the social dimension of public relations through the rearview mirror of time |
| 1500 – 1530 | Antje Berg:F
orced professionalisation? An analysis of government public relations in the German empire using the example of the 1890-1914 “Navy Propaganda” |
Vehbi Miftari & Vilma Biba:
History of public relations in Kosovo |
| 1530 – 1545 | REFRESHMENTS | |
| 1545 – 1630 | PLENARY SESSION AND FILM REPORT | |
| 1630 | CONFERENCE CONCLUDES | |
KEYNOTE SPEAKERS ANNOUNCED
Posted on 20. Apr, 2010 by Tom Watson in Conference, News, Uncategorized
- Leading historians will set the scene
Two leading historians of public relations – Dr Karen Miller Russell and Dr Jacquie L’Etang – will be the keynote speakers at the First International History of Public relations Conference (IHPRC) to be held at Bournemouth University on July 8-9, 2010.
Karen Russell will make the opening address to the conference on Thursday, July 8. Her topic will be “Embracing the Embarrassing,” a discussion of propaganda and press agentry as legitimate, if sometimes unethical and embarrassing, aspects of public relations history.
Dr Russell is an associate professor at the Grady College of Journalism and Mass Communication in the University of Georgia where she teaches public relations and media history. She is the author of The Voice of Business: Hill & Knowlton and Postwar Public Relations (University of North Carolina Press, 1999) and has published research on public relations and media history in Journalism and Communication Monographs, Public Relations Review, Journalism and Mass Communication Quarterly, Business History Review, and the Journal of Public Relations Research.
Dr Russell is currently the editor of the Journal of Public Relations Research and has made more than 25 refereed paper presentations on public relations at major business and journalism history conferences.
Dr Jacquie L’Etang will be the keynote speaker at the start of the second day of IHPRC on Friday, June 9. Her topic will be “Thinking about PR History”. She is Senior Lecturer in the Film, Media & Journalism department at the University of Stirling and a member of the Stirling Media Research Institute.
Dr L’Etang is the author of Public Relations in Britain: a history of professional practice (LEA, 2004) which was the first comprehensive study into the development of the PR industry in the United Kingdom. It was based on extensive documentary research in the archives of the History of Advertising Trust and oral history interviews with nearly 70 practitioners from the 1940s and 1950s.
Other titles include Public Relations: theory, practice and critique (Sage, 2008), which is being translated into Croatian, Czech and Spanish. She is co-editor and co-author of Public Relations: critical debates and contemporary practice (LEA, 2006) and Critical Perspectives in Public Relations (ITBP, 1996). She is currently writing Sports public relations: concepts, issues, practice and critique (Sage).
Dr L’Etang has also published around 40 articles and book chapters (largely individually authored) on research topics including anthropology, corporate social responsibility, ethics of communication, propaganda, public diplomacy, rhetoric, sport and tourism.
Sponsorship opportunities at IHPRC
Posted on 26. Mar, 2010 by Tom Watson in Conference, News, Uncategorized
The First IHPRC is off to a very strong start with interest from around the world. Some 36 speakers have been chosen from a strong range of potential papers and two key note speakers will be announced shortly. Already, we are starting planning for the next conference, probably in 2011 and again at BU.
To enable the conference to reach its full potential and create resources that can be accessed in the long term, sponsored support of some conference elements is being sought. Already leading PR consultancy Ketchum Pleon is sponsoring the attendance of two graduate students at the conference, and there are other opportunities:
| Venue and conference presentation | £1500 |
| Key speaker | £1000 |
| Coffee breaks (4) | £600 (4 x £150) |
| Website development | £1000 |
| Online conference proceedings | £1500 |
Conference sponsors will be acknowledged during the conference, in the written materials and conference packs, and in enduring materials in print and online. For sponsors of the larger amounts (£1500), a single conference pass will be offered, while for sponsors of medium amounts (£1000), a day pass will be offered.
The conference is being supported by BU’s public relations staff with news releases and other media and marketing communications activities.
For further information, please contact Dr Tom Watson, Conference Chair, on 01202 961986 or twatson@bournemouth.ac.uk
Conference News 3 – Update on IHPRC
Posted on 17. Mar, 2010 by Tom Watson in Conference, News, Uncategorized
Bournemouth University has issued a news release in support of IHPRC. Registrations are building well, with all 36 speakers confirmed. News of the two keynote speakers follows soon.
Authors and Papers announced for IHPRC
Posted on 02. Mar, 2010 by Tom Watson in Conference, News
The authors and papers chosen for presentation at the First International History of Public Relations Conference are announced. The 36 papers from authors representing 14 countries were chosen by an international panel of reviewers.
“The response to the conference has been wonderfully positive and it has attracted a wide range of papers from around the world,” said conference chair, Dr Tom Watson. “We have well-established historians and early stage researchers, as well as practitioners. It shows that historical research into public relations is a very healthy youngster with plenty of potential for growth.”
The papers will be presented on July 8-9, 2010 at Bournemouth University in England. A selection of them will be published in a special History of Public Relations issue of the Journal of Communication Management later in the year.
| Author | Paper Title |
| Aimee Postle | A study of the role played by PR-specific education in the recruitment process |
| Andy Purcell & Ian Somerville | A history of Republican paramilitary public relations in Northern Ireland from “Bloody Sunday” to the Good Friday Agreement |
| Antje Berg | Forced professionalisation? An analysis of government public relations in the German empire using the example of the 1890-1914 “Navy Propaganda” |
| Bonita Dostal Neff | The History of Public Relations Body of Knowledge Development within Associations: Global Implications |
| Burton St John & Margot Opdycke Lamme | The Evolution of an Idea: Charting the Early Public Relations Ideology of Edward L. Bernays, 1919-1929 |
| Conor McGrath | Charles Weller Kent: The UK’s First ‘Parliamentary Lobbyist’ (1913-1916)? |
| David Berendt | Revealing historical evidence of public relations professionalization and commercialization: The early history of public relations education at Bournemouth University – Structure, evolution, people and curricula |
| David Remund | The World’s Work: Arthur W. Page and the Movement towards Social Responsibility in Corporate Communications in the United States, 1913-1927 |
| Diana Knott Martinelli | A Practical and Theoretical Look at Women’s Use of Public Relations to Spur Early to Mid 20th century U.S Social Change |
| Donald K. Wright | A Critical Analysis of the History and Development of Public Relations Education in the United States and Canada |
| Donn James Tilson | Corporate Social Responsibility – A New Imperative? A View of the Social Dimension of Public Relations through the Rearview Mirror of Time |
| Donnalyn Pompper | Discovering U.S Frontier Women and Their Public Relations Functions |
| Elisabetta Bini, Ferdinando Fasce & Toni Muzi Falconi | The Origins and Early Developments of Public Relations in Italy, 1945-1960 |
| Gunter Bentele | PR-Historiography, a functional-integrative strata model and periods of German PR history |
| Gunter Bentele & Sandra Muhlberg | Can Propaganda and Public Relations coexist? ‘Socialistic Public Relations’ in the German Democratic Republic (East Germany) 1965-1989 |
| Gyorgy Szondi | Public Relations in Communist Hungary – A Historical Perspective |
| Jane Johnston | A history of Public Relations on screen: Cinema and television depictions since the 1930s |
| Kaja Tampere | Historical heritage: Paradigmatic changes in the PR field in the 20th century |
| Lee Edwards | Empire, Economy and Exploitation: A ‘Raced’ View of Public Relations History |
| Maria Isabel Miguez Gonzalez | From Public Relations to Communication Management: historical revision of Public Relations and fundamentals of a new discipline. |
| Marius Lange | Propaganda instead of PR? Corporate Public Relations in the transition from the Weimar Republic to the Nazi dictatorship |
| Mark McElreath, Lyudmila Azarova & Olga Markova | The history of applied and professional ethics in public relations in the United States and Russia: The case for “relatively universal” principles |
| Michael J Palenchar & Bernardo Motta | Historical Evolution of Community Right to Know: Implications on the Development and Practice of Public Relations |
| Oliver Raaz, Stefan Wehmeier & Peggy Hoy | Histories of public relations: Comparing the historiography of British, German and US public relations |
| Owen Kulemeka | All the old media were once new media: Public relations and new media technologies between 1950-1999 |
| Patricia A Curtin & Lisa Forster | Creating Counternarratives: Harvey Company publicity and Native Americans: 1902-1936 |
| Pawel Surowiec | Rethinking national images management: From propaganda to nation branding |
| Peter Sekuless | History of Government Relations and Lobbying in Australia |
| Peter Szszka | Public Relations in Germany – own or common history? Empirical findings – theoretical foundation – methodological consequences |
| Richard Stanton | Politics, Publicity and the Press: The South Sea Bubble and the Eighteenth Century Birth of Modern Public Relations |
| Robert L. Heath | Evolution of Issues Management: John Hill, Tobacco Controversy, and the Battle of Scientists |
| Scott Anthony | Stephen Tallents and the Development of Public Relations in Britain |
| Thomas Hove & Richard T. Cole | Edward Bernays, the United Fruit Company and the Ethical Complexities of the Public Relations Counsel |
| Veronique Pouillard | The 1958 International Congress for Public Relations and the question of the late development of PR in Continental Europe |
| Vehbi Miftari & Vilma Biba | History of Public Relations in Kosovo |
| Vincent Hazleton | Theoretic Issues in Histories of Public Relations |
Registration open for IHPRC
Posted on 12. Feb, 2010 by Tom Watson in Conference
You can now register for The International History of Public Relations Conference (IHPRC) at http://ihprc.eventbrite.com. There’s an Early Bird price of £200 for registration by Friday, April 30 and a special price of £80 for full-time doctoral and graduate students.
Conference News – 1
Posted on 17. Dec, 2009 by Tom Watson in News
Award: The first Journal of Communication Management special issue on the History of Public Relations (2008 Vol 12. No.4) won a Highly Commended Special Issue Award in the Emerald Literati 2009 Awards recently. As well as being a very popular issue, it helped define the world-wide interest in this area of historical and practice research.
Website: As you can see, the conference website www.historyofpr.com has introduced and will be supported by a Twitter feed called ‘historyofpr, a Linked-In group and Facebook presence. It is being developed as a communication point for the conference, a guide to resources and a discussion centre. We aim to make access to existing online resources simpler.
Conference pricing: Tickets for the conference will be £240 per delegate, with an ‘early-bird’ rate of £200 for registration and payment by Friday, April 30 2010. There will be a special rate of £80 for doctoral and postgraduate students. Details of booking arrangements will be announced later.
Venue: The conference will be held at Bournemouth University in southern England from July 8-9, 2010. To find out more about this famous beach resort town, go to: http://www.bournemouth.ac.uk/about/around_bournemouth/around_bournemouth.html . Before or after the conference, you can enjoy yourself in Bournemouth or visit Thomas Hardy country, the very old New Forest and take a day trip to Stonehenge.
– the UK's Number One New University: The Guardian University Guide 2009 & 2010