BU’s Professor Tom Watson to speak at the UK’s first Communication Control event

Professor Tom Watson

Negotiating public relations and corporate communication is always a difficult one when it comes to management, especially when wanting to produce value for your organisation or client.

In Germany, a major step forward has been taken with the development of a communication performance management method called “Communication Controlling” created by accountancy and auditing bodies.

BU’s Professor of Public relations Tom will be holding the UK’s first “Communication Controlling” event at the CIPR in London alongside Dr Kerstin Liehr-Gobbers of Reputation Inc.

The event will take place on June 26 at 5pm at the CIPR in London. Dr Kerstin was one of the German team that piloted this performance management system into practice in several major German trans-national corporations.

If you would like to come to the event please register. Please pass the message on to colleagues.

BU launches first ever Media directory in London

 

Left to right: Stephen Jukes Dean of The Media School, Julia Denni Editor of The Bournemouth Rock, Harriet Hadfield reporter for Sky News

 

BU is frequently approached by the media to comment on a variety of topics across the news agenda, so a directory for the press has been compiled to include details of our top academics to offer expert insight and analysis.

Journalists from print, online and broadcast, including the BBC, The Guardian, The Sunday Times, People and Channel 4 came to mingle with BU experts and collect their copy of the directory.

 

Left to right: Martin Fewell Deputy Editor Channel 4, Michael Crozier Crozier Associates

They met with academics from across the University whose expertise covers a wide-range of issues including the media, economics, tourism, nursing, dementia and prosthetic limb design. Also on hand were staff from the new International VFX Hub based in Bournemouth and Julia Denni, editor of The Bournemouth Rock newspaper.

 

Left to right: Soho on Sea; Peter Truckel, Lindsay Watson and Sofranis Esthaniou

Journalists praised the usefulness of the directory and launching it in London. Editor of Supplements and Microsites at The Guardian Sarah Jewell tweeted after the event,

“It was great to see you and I learnt a lot about prosthetics.”

The mysterious Fleet Street Fox was in also in attendance, and was in full support of Bournemouth Universities student newspaper The Bournemouth Rock, tweeting after picking up her copy and meeting Editor Julia Denni,

“@bournemouthrock It’s a good paper. Give it some welly!”

Eliza Anyangwe HE community coordinator for The Guardian said replied to the @Bunewshound on Twitter after the event with:

“Been raving about it all day! Thanks for the invite …Think I’ll be at BU in July”

Harriet Hadfield Sky News reporter and Bournemouth University Alumni tweeted after being asked to come back to BU to talk to aspiring journalism students following the launch event,

“thank you for inviting me! Would love to come – anytime.”

 

BU press office will be sending out copies of The BU 100+ Media directory this week to all members of the press who could not make the launch, if you would like to receive a copy please get in touch with a member of the press team on 01202 963963 or by emailing newsdesk@bournemouth.ac.uk