Dr Sukhpreet Singh, Lecturer in Marketing
Dr Sukhpreet Singh, Lecturer in Marketing, in the Media School has co-authored (with Olswang, London-based leading media and telecommunications law firm) the Frapa Report 2011 Excerpt Stamped.
Commissioned by the Format Recognition and Protection Association and supported by the Government of North Rhine-Westphalia, the report outlines ways of tackling format imitation and protecting your television formats in 14 key television territories including Australia, Belgium, Brazil, Canada, India, the UK and the USA. The authors have provided an easy to read, yet comprehensive and authoritative, guide to the legal as well as market-based options available to format creators should their formats become the subject of a rights dispute.
Launched on 4th October 2011 at a MIPCOM press conference in Cannes hosted by David Lyle, CEO of National Geographic Channels, and FRAPA chairman, Ute Biernat, CEO of GRUNDY Light Entertainment, the report examined over 40 reported judgments from around the world, covering copyright, unfair competition, breach of confidence and trade mark law. In many of these cases, format creators successfully enforced their rights by relying on a suite of different laws that protected their formats as valuable intellectual assets. Central to the report is a case study of the world famous TV format ‘Who Wants to be a Millionaire’ which exemplifies market based strategies that can be utilized, as an alternative to legal protection, to exploit formats internationally.
FRAPA report author Dr Sukhpreet Singh said: “The report highlights that on one hand, format creators can depend upon a variety of laws to protect their intellectual property in formats, on the other hand a careful utilization of market based strategies can not only strengthen their format brands but drive incremental value in the long run in terms of extensions and bouquet programme sales.”
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