PR
Professor Tom Watson: ‘Anyone can call themselves a PR person’
BU’s Professor of Public Relations and chairman of the PRCA Tom Watson told Speed Communications this week that the PR industry needs to value itself more before it can achieve professional recognition. Professor Watson stated that the profession is starting to distinguish itself through the CIPR moving its Continuous Professional Development programme online, but needs [...]
CIPR awards two fellowships to McKenna Townsend PR
Graduates from the UK’s longest established PR degree, BA Hons PR at Bournemouth University, have just been announced as Fellows of the Chartered Institute of Public Relations. The CIPR are the largest body of its type in Europe for the professional for PR practitioners in the UK, implementing a code of conduct, representing its members [...]
Discussion on ‘Return on Investment concept in PR’ published
As the result of a paper published entitled Return on Investment concept in PR by Professor Tom Watson and Professor Ansgar Zerfass, stimulated a detailed discussion with Public Relations theorist Jim Grunig. Professor Watson developed this dialogue into a short paper which has been successfully published on the US Institute for Public Relations website. The [...]
