News from the Consumer Research Group: The CR@B is dead … long live the CRG!!

 

The newly renamed ‘Consumer Research Group’ (formally known as CR@B (Consumer Research @ Bournemouth) … but now rebranded!) held its second meeting last week which again brought together consumer researchers from a wide range of disciplines across the University for lively discussions around the opportunities for cross-disciplinary research (over coffee and mince pies!).  The aim of the meeting was to begin to identify themes around which groups or clusters of consumer researchers could discuss potential collaborations and plan activities for the future.  From the meeting seven themes were initially proposed (see diagram above), and whilst these may initially remain fluid, they offer great opportunity for further discussion.  A notable outcome from this meeting was the variety of consumer research areas being explored at BU, and the number of potential linkages that could be made between different groups, across and between these themes, to develop an even stronger research profile for the CRG.

The next meeting for the ‘Consumer Research Group’ will be 2-4pm on Wednesday 28th January in PG19.  Professor John Fletcher – Pro Vice Chancellor – Research and Innovation – will open the meeting.  

Anyone who is doing consumer research of any description is welcome to join and contribute to the discussions – and as before there will be coffee and cake to help our consumer thinking along.

If you would like to come along please email any of the other contacts below so that we can get a feel for numbers.  If you are unable to make this meeting but are interested in being involved please email us to let us know and we will keep you informed about future events.

Jeff Bray (Tourism; jbray@bournemouth.ac.uk)

Juliet Memery (Business School; jmemery@bournemouth.ac.uk)

Janice Denegri-Knott (Media School; JDKnott@bournemouth.ac.uk)

Siné McDougall (SciTech; smcdougall@bournemouth.ac.uk)