BU Research Blog

Join us to celebrate the breadth and excellence of Bournemouth University’s research as part of Interdisciplinary Research Week this May.  This is an opportunity to spark new collaborations and ideas among our diverse research community.

This year we have a week long programme of lectures, demonstrations, discussions and a film, which will showcase the fantastic research which is being undertaken at the university.

This is the fourth in a series of blog posts which will highlight the events you can join throughout the week. The fourth event of the programme will take place on Wednesday 13^th May, Professor Juliet Memery, Dr Jeff Bray, Dr Janice Denegri-Knott & Professor Sine McDougall will be discussing ‘Beyond the one dimensional consumer’

The nature of the marketplace is constantly changing. Exponential growth of the internet and rapid evolution of technology has created new ways of communicating and ‘doing business’. This means that organisations, especially those without their own research capacity, may struggle to keep up as multiple media touch points develop, become ‘on trend’, then rapidly fade. The need to ‘bring science to the market’ has never been more pressing to help understand the modern consumer. This session will highlight how the Consumer Research Group may provide the integrated multi-dimensional approach to consumer research that is required in business today through interactive discussion and illustrative case examples.

This event will take place on Talbot Campus in Barnes Lecture Theatre from 12:30-13:30, with Lunch served at 12 noon. You can book your place by clicking here.