Posts By / nferdinand

BU Senior Academic in Events Management Presents at Sussex Impact Day

Images from the Capturing Event Impacts presented by Dr Nicole Ferdinand at the Sussex Impact Day

Dr Nicole Ferdinand, Senior Academic Events Management, was one of the presenters at the Sussex Impact Day, at University of Sussex, Attenborough Centre for the Creative Arts, Falmer, Brighton, June 13th 2017. Her presentation on Capturing Event Impacts by Developing an Event Profile was one of three sessions which were dedicated to Understanding Event Impacts. It was praised for providing useful “practical information” to University of Sussex Academics, who were increasingly “using events to accelerate the impacts of their research” by Megan McMichael, ESRC Impact Acceleration Account (IAA) Project Manager at Sussex University. Key insights from her presentation included: the need to have a dedicated budget to capture impact; the increasing importance of capturing social media impacts and incorporating automation or e-evaluation tools to make event impact capture easier. 

Images from the Plenary Session at the Sussex Impact Day

The University of Sussex Impact team also invited Dr Ferdinand to join other sessions at the Impact Day, including the plenary session featuring external organisations who have first hand experience of working with academics. The speakers were Mr Antonio Capillo, Senior Monitoring, Evaluation and Learning Manager at The Fairtrade Foundation, Ms Tao-Tao Chang, Research Grants manager at The Victoria and Albert Museum, Dr Penny Hawkins, Head of Research Animals Department at the RSPCA and Dr Malcolm Skingle, Academic Liaison Director at GSK.

For more on the Sussex Impact Day have a look at a summary of the day’s events and Dr Ferdinand’s session on Capturing  Event Impacts on  Storify.

BU Research on Event Evaluation featured at the Meeting and Events Australia National Conference

Dr Nicole Ferdinand, Senior Academic in the Department of Events and Leisure recently presented at a three-day conference (April 30th – May 2nd 2017) at the International Convention Centre in Sydney hosted by Meeting and Events Australia (MEA). She was one of twelve plenary speakers who were part of the association’s national conference which featured the theme “Reboot” as delegates were treated to a number of presentations and workshops which were geared towards pushing the boundaries and challenging delegates to open their minds to the possibilities to improve the delivery of events. The conference celebrated its 40th year this year and is considered Australia’s “ultimate conference” for the events industry.

MEA Conference Opening Ceremony Featuring Australian Dance Troupe

Dr Ferdinand’s plenary session was entitled 360 Degree Post-event Evaluation and featured cutting-edge research developed with fellow BU researcher Dr Nigel Williams on using social media data in evaluating events.

Dr Nicole Ferdinand on the main stage at the MEA National Conference

She followed her plenary session with a hands-on workshop. Feedback from both sessions was extremely positive as event evaluation is considered crucial for event success.

“Hands-on” Post-event Evaluation Workshop Led by Dr Nicole Ferdinand

For more information on the conference and the other speakers featured at the event, have a look at the conference website.

BU staff, students and alumni celebrate the launch of Events Management: An International Approach

Editors

Dr Paul Kitchin, Lecturer Sports Management, Ulster University and Dr Nicole Ferdinand, Senior Lecturer Events Management, Bournemouth University, Editors for Events Management: An International Approach

On January 25th 2017, Bournemouth University staff and students celebrated the launch of Events Management: An International Approach. The text brings together the work of 22 authors boasting 11 nationalities. At the launch event, which was hosted at King’s College London, leading Editor for the publication, Dr Nicole Ferdinand, Senior Lecturer in Events Management at Bournemouth University was joined by BU colleagues, current students and alumni as well as staff and students from a range of universities and other organisations – including Goldsmiths University, University of East Anglia, University of East London, University of West London, Set Square Staging Limited and Vodafone.

Ms Emelie Forsberg, Event Manager for British Private Equity and Venture Capital, Panel Member, Author and BU Alumnus

Ms Emelie Forsberg, Event Manager for British Private Equity and Venture Capital, Panel Member, Author and BU Alumnus

 

Mr Christian White (pictured left), BU alumnus and Youngest Author of Events Management: An International Approach

Mr Christian White (pictured left), BU Alumnus and Youngest Author of Events Management: An International Approach

 

The event started with an international networking reception in which attendees from 15 different countries were given the opportunity to meet individuals from a variety of cultural and also professional backgrounds. At the end of the reception two lucky attendees received free copies of the text.

Networking session in full swing

Networking session in full swing

Dr Paul Kitchin hosted the book launch, providing an overview of the text and facilitating the academic versus industry panel discussion which was the highlight of the evening’s proceedings.

Author panel members (from left to right) Academics: Professor Stephen Shaw, Emeritus Professor, York University, Dr Nicole Ferdinand, Senior Lecturer, Events Management and Dr Nigel Williams, Senior Lecturer Project Management both at Bournemouth University, Industry: Mr Bruce Johnson, Manging Director, Bruce Johnson Consultancy, Ms Emelie Forsberg, Event Manager, British Private Equity and Venture Capital and Mr Michael Chidzey, Marketing Director, Chillisauce Events

 Events Management: An International Approach is available for purchase from Amazon.co.uk:  https://goo.gl/c8rZ3O

 

 

Congrats Courtney!

Courtney Lee, a Level H, BA Events and Leisure Marketing student has been appointed Social Media Manager for the Festival Impact Monitor.

Courtney brings a great deal of experience to the role. During her placement she worked for the Hong Kong Tourism board, where she worked within the organisation’s Trade Development Team  and also provided support with public relations. Courtney has already designed a comprehensive social media plan for the project which she will launch in early November. This includes the rechristening of the project as FestIM and the design of a logo. She will be accompanying the project’s Principal Investigator, Nigel Williams to key events and presentations to ensure that both the project’s live and virtual media are in sync and key messages are delivered across all the project’s media platforms.

Courtney is open to working with others interested in a social media role and would welcome enquiries from students wishing to be social media assistants.  Interested students should e-mail nferdinand@bournemouth.ac.uk.

The Festival Impact Monitor is funded by the BU Fusion Investment Fund. For more click on this link.

 

Festival Impact Monitor Needs Students

The Festival Impact Monitor project is currently recruiting students wishing to get involved with this 18-month long project which seeks to harness data available in social media networks to evaluate festivals. Its most recent vacancy is for a Social Media Manager. Interested students are asked to e-mail Nicole Ferdinand at nferdinand@bournemouth.ac.uk.