Latest research and knowledge exchange news at Bournemouth University
Congratulations to FHSS Prof. Ann Brooks on her latest academic article in the July issue of Cultural Politics. The article ‘The Cultural Production of Consumption as Achievement’ is co-authored with Lionel Wee.
The Cultural Production of Consumption as Achievement Cultural PoliticsCultural Politics (2016) 12 (2): 217-232
doi 10:10.1215/17432197-3592112
In 2015, I was awarded a prestigious Visiting Fellowship at the University of Oxford- Reuters Institute for the Study of Journalism (RISJ). The next question was how do I fund such an initiative? Having looked at the various Fusion Investment Fund strands, the Santander Scheme appeared to be the most appropriate since it provides BU staff with travel and subsistence funds to support individual staff mobility and networking in the development of research, education and or professional practice.
During the fellowship period I conducted British Academy/Leverhulme funded research into the successful digital transformations of media firms. This work integrated three primary areas: business models, organisational strategy and dynamic capabilities in a longitudinal analysis (1995-2015).
Being able to conduct this research at one of the world’s greatest institutions has been an incredible experience. Whilst I have undertaken small project work with the RISJ over the past few years, there was a world of difference in living and working at the University. Academic work at the University of Oxford is a ‘lifestyle’ and one based on the pursuit of academic excellence. The work doesn’t stop at 5pm as there are numerous talks and lectures by distinguished people every night of the week!
The RISJ is a part of Green Templeton College which is a postgraduate college whose provision centres on health and management disciplines. At first, one might think that this is a strange combination, but their researchers were able to help with me some innovative work that I’m currently doing with the Boston Consulting Group in New York.
Perhaps the most striking aspect of my stay was the university’s focus on conducting research that aims to produce both conceptual and instrumental impact (vanity based research is clearly not on their radar). There is also a real ‘simplicity’ about the University of Oxford. You can see it everywhere, from the clean toilets, the pristine gardens, the student dress codes and the quality of their research. That ‘simplicity’ can be summed by saying that “everything they do has to be excellent!”
Dr John Oliver
Associate Professor of Media Management
Faculty of Media & Communication
Professor Christoph Teller, Chair in Retailing and Marketing at the University of Surrey, will discuss why shoppers shop where they do through a presentation of a meta-analyses study. The study he presents aims to identify the major antecedents of offline and online retail patronage. In his talk he will outline the retail patronage work of Pan and Zinkhan (2006) and discuss how he extends their view and develops conceptual models of offline and online retail patronage based on Sheth’s (1999) integrated theory of patronage behaviour and Finn and Louviere’s (1996) specification in a retail patronage context. The models he identifies proposes direct effects between antecedents (stimuli), i.e., mainly manageable attributes of retailers, and the retail patronage (response or shopping predisposition). The study is based upon a meta-analysis of more than 300 empirical studies and makes a theoretical as well as practical contribution to the topic area as it provides an overview on, and detailed insights into, patronage research in an offline as well as online context.
This free event, hosted by the Influences on Consumer Behaviour Research Cluster, will take place on Friday 16th September 2016, 2-3.30pm in the Inspire Lecture Theatre. Please book your place through Eventbrite: ‘Why consumers shop where they do’
The Building Roman Britain project is investigating the source of stone and ceramic materials (e.g. bricks, tiles, flues, etc.) from key sites in Roman Britain. Using Roman Bath and Fishbourne Roman Palace as our main sites, we have been using x-ray floresence (XRF) to profile these materials and to look for patterns in their production, distribution and use. Funded by HEIF 5+1, the current phase of work will soon be concluded, although it is hoped to carry on with our partners over the coming year, producing joint publications as well as museum displays and interactives.
Analysing a quarry near Bath
We have now completed over 2400 analyses, a full GIS plan of the Fishbourne ‘92 excavations, and numerous visits to both Bath and Fishbourne to undertake in situ analysis, using a portable XRF device. The team was ably assisted in this work by the appointment of an URA, Dominique Druce, who is now planning her dissertation around a related pXRF study.
In early April the team presented a paper at the Computer Applications and Quantitative Methods in Archaeology (CAA) conference in Oslo that focused on the analysis of ceramic building material and presented some interesting interim results. The paper was well received and the methods and approaches outlined stimulated some very useful discussion.
With an ever increasing mass of data it was decided to begin processing and interpreting the data alongside some lab-based analysis, with the aim of identifying the most promising areas on which to focus our final investigations. However, we still found time to visit Fishbourne and examine some of the in-situ mosaics. Meanwhile, the preliminary examination of data drove a renewed focus on exploring quarry sites in the Bath area and we have since returned to the quarries at Brown’s Folly near Bath to conduct intensive, quarry-face analyses.
As an offshoot from the project, Derek Pitman (the project’s RA) took the pXRF kit to the Purbeck School’s science fair along with members of BU’s STEM outreach team, where he was able to show how scientific methods help archaeologists understand ancient materials. Continuing with the public understanding of science theme, we are now working with our partners at Bath and Fishbourne Museums to develop new, innovative display methods for our results that will include the use of video and digital media to communicate project results and STEM to a wider audience.
While the summer of 2016 sees our HEIF 5+1 funding coming to an end, the Building Roman Britain team will carry on into 2017 in order to help bring the HEIF phase of the project to publication and to build the next phase of further investigations into Roman building materials. This includes our project’s inclusion in a multi-million pound bid to the HLF for redisplay work at Roman Bath Museum as part of their Archway Project. For further details, see our research project page.
BU’s Fair Access Research project concentrates on the idea of learning and working together to transform higher education. We are interested in how widening participation works differently in different institutions.
With this in mind, Maggie Hutchings and Alex Wardrop have been doing some fieldwork with colleagues in the north of England.
Widening participation is emerging as emotional work. It is an emotional labour which sees personal stories intersect with and sometimes rub up against complex economic and political landscapes.
You can join us in this collective reflection and learning exercise by contributing to our survey. For more information about the organisational learning project, email Maggie on mhutchings@bournemouth.ac.uk
For more information about BU’s innovative Fair Access Research, email the Principal Investigators, Dr Vanessa Heaslip (vheaslip@bournemouth.ac.uk) and Dr Clive Hunt (chunt@bournemouth.ac.uk)
BU researchers Dr Caroline Ellis-Hill and Dr Carole Pound, from the Centre for Qualitative Research have been working with a team of older people with experience of stroke and staff from the Royal Bournemouth Hospital stroke team to explore the human dimensions of stroke care.
In August the team launched a Humanising Care Toolkit in a celebration attended by service users, relatives, staff and Board members at the Royal Bournemouth Hospital Foundation NHS Trust. The toolkit is a flexible resource which can be used by staff members once they have been through their own humanisation development. It includes a DVD of stories of humanising care, a set of creative materials to use in workshops and a pack of humanising care cards as well as a user manual and electronically produced presentations and handouts. Feedback from the launch event suggests hospital staff and managers are keen to explore ways the framework and toolkit may enable different units and staff groups across the Trust to notice, value and reconnect with compassionate, human centred care and practice.
‘It’s absolutely fantastic work that is going to be crucial to developing an inclusive human culture in the Trust.’
Service user stories also highlighted the value they placed on both humanising care and being part of a research team. For example, Wynn New one of the service user participants commented:
When I first joined the action research group I was terrified of having another stroke. I thought I would never go out by myself again. Taking part in the group allowed me to share my experiences and feedback – what worked and what truly made a difference to my recovery. I finally have my confidence back and my fear has disappeared. I count my blessings everyday.’
Funded by the Burdett Trust for Nursing and inspired by the ground-breaking work of Les Todres (Emeritus Professor of Health Philosophy at BU) and Kate Galvin (Professor of Nursing Pract
ice, Brighton University) the research team explored experiences of both stroke service users and providers in relation to a conceptual framework of humanising care. This framework, described in a seminal paper by Todres et al (2009) describes eight interacting dimensions that help capture the depth and breadth of being treated as human within complex, busy healthcare systems. The work is part of a larger study led by Professor Kate Galvin. A second site in Yorkshire worked with service users and NHS providers in a Dermatology out-patient department in order to look at the transferable aspects of humanisation theory and learning.
The project used action research methods with a focus on creative methods and collaborative sharing of stories and experiences. The team aimed to explore the relevance of the humanising care framework and get beneath the surface of what makes care feel more or less human. The stories, techniques and findings were then collated into a resource to support a new wave of busy NHS practitioners to understand and sustain humanising care in practice and become ‘Humanising Care Champions’.
For more information on the Humanising Care Toolkit contact Carole Pound cpound@bournemouth.ac.uk or Caroline Ellis Hill cehill@bournemouth.ac.uk
For further information about the breadth of work at BU inspired by the humanisation framework please visit the Humanisation pages of the Faculty for Health and Social Care.
The launch of the toolkit was reported in a number of local papers, including the Blackmore Vale magazine.
Congratulations to FHSS’s Dr. Pramod Regmi on the publication of his latest paper in the SAARC Journal of Tuberculosis, Lung Diseases and HIV/AIDS under the title ‘Knowing is not enough: Migrant workers’ spouses vulnerability to HIV’ [1]. The paper was specifically highlighted in the editorial of the journal’s latest edition.
Prof. Edwin van Teijlingen
CMMPH
Reference
We have written in many previous BU blogs about progress of our THET-funded project in southern Nepal (e.g. here AND here ). Today’s blog reflects on the use on BU’s unique FUSION approach in our project ‘Mental Health Training for Maternity Care Providers in Nepal‘.
Our BU-led project brings highly experienced health professionals, such as midwives, health visitors or mental health nurses, to Nepal to work as volunteer trainers. The training is aimed at community-based maternity care practitioners and addresses key mental health issues relevant to pregnancy and for new mothers and offers the required communication skills. These health professionals will bring their experience as health care providers as well as trainers in the field of mental health and maternity care/midwifery, mental ill-health prevention and health promotion. They volunteer for two to three weeks at a time to design and deliver training in southern Nepal.
The Centre for Midwifery & Maternal Health (CMMPH) collaborates in this project with Liverpool John Moores University (LJMU), the Department of Health, and Physical & Population Education at Nepal’s oldest university Tribhuvan University’s (TU). The project is supported in the field by a local charity called Green Tara Nepal. Our project is part of the Health Partnership such as Nepal. HPS itself is funded by the UK Department for International Development and managed by THET (Tropical and Health Education Trust).
Our maternal mental health project is a good example of BU’s FUSION approach as it combines EDUCATION (through the training of Auxiliary Nurse-Midwives in Nepal) by UK volunteers (representing PRACTICE) through an intervention which is properly evaluated (representing RESEARCH) is a perfect example of BU’s FUSION in action. Moreover, the project will be partly evaluated by FHSS’s Preeti Mahato as part of her PhD thesis research. This PhD project is supervised by Dr. Catherine Angell (CEL & CMMPH), BU Visiting Professor Padam Simkhada (based at LJMU) and CMMPH’s Prof. Edwin van Teijlingen.BU’s focus on the FUSION of research, education and professional practice is a unique variant of the way UK universities (and many abroad) blend academic teaching, research and scholarship. FUSION is a key concept derived from BU’s strategic Vision & Values).
Prof. Edwin van Teijlingen
CMMPH
Owing to a BU Fusion Investment Fund, I was able to create and consolidate research collaborations with researchers in a number of top research institutions in China over the past two years. The main objectives of the project were to extend my existing collaboration with the Institute of Psychology, Chinese Academy of Sciences, and to create new research ties with Peking University and Tsinghua University. These objectives were materialised through several planned visits to the institutions during the summer periods between July 2014 and July 2016. I am grateful to my co-investigators, Drs. Angela Golsing, and Xun He, for assisting the implementation of the plans. Together, we were able to accomplish more than our original plans by creating additional ties with Renmin University and Shanghai Maritime University. In total, we have created refereed journal articles, conference presentations, and grants during the two-year grant period. Our continuous on-going activities and future plans promise sustainability and long-term impact of the project. The following are some highlights of the project.
Collaboration with Chinese Academy of Sciences (CAS)
The purpose of my annual visits to CAS was to consolidate and extend an existing collaboration established in 2006. CAS is the largest and highly influential research institute in China. It has a strong focus on research and recruited only postgraduates until quite recently. I began collaboration with a then early career researcher, Dr. Wenfeng Chen, about 10 years ago. He worked with me in Hull as a postdoctoral research fellow supported by the Royal Society, and later by CAS in 2008. He has since been promoted to an associate professor in a few years time. Together we secured several grants for my returning visits to CAS. We have collaborated on many papers over the past years and have recently edited a special issue for Frontiers in Psychology during the period of the FIF project. Many of our papers involved postgraduate students in his lab. Some students have now become lecturers at various institutions. I extended my network with some of them. For example, I became a co-investigator in a grant with a former PhD student, Dr. Junchen Shang, who is now at Changchun University. Through requests for my involvements in their new projects, my collaboration through CAS has grown substantially.
Collaboration with Tsinghua University and Peking University
These are widely recognised as the top two universities in China. Like CAS, both universities regularly receive a large number of requests for collaboration from different parts of world. It is therefore highly competitive to build a new research tie with them. I was lucky to have known Prof. Jie Sui at Tsinghua when she was still a PhD student. After completing her PhD degree at Peking University, she worked as my postdoctoral fellow for three years, supported by Marie-Curie and Royal Society fellowships. A few years later, she became highly successful and was appointed at Tsinghua University as a professor specialised in social neuroscience. This has made the new collaboration between BU and Tsinghua possible. Because of the world-class research and outstanding research facilities for fMRI and EEG at Tsinghua, there are clear benefits for the BU team to develop a close collaborative relationship with their research group. Through the FIF support, we have developed co-supervision for her postgraduate students.
To establish a research tie with Peking University, Xun and I visited Prof Shihui Han, an internationally renowned leader in social neuroscience. During Prof. Han’s research fellowship to Oxford University this year, we invited him to BU to present a seminar. Prof Han has proposed the idea for conducting social neuroscience experiments during the summer months at his lab.
Collaboration with Renmin University and Shanghai Maritime University
Apart from the proposed collaborations, I also explored similar networking opportunities with other universities in China. As a result, I have started co-supervising postgraduate students with Prof Ping Hu at Renmin University. Some of her students attempted to pursue a PhD at BU. I have also created tie with Shanghai Maritime University and have since become a co-investigator on Dr Miao Song’s recent grant.
I am pleased to see that quite a few other members of staff in Psychology are now successful in establishing their research collaboration with China. I hope these successes will create a lasting impact on BU’s development, internationalisation, and fusion.
Congratulations to Dr. Pramod Regmi as the lead author of the paper ‘Informed consent in health research: challenges and barriers in low-and middle-income countries with specific reference to Nepal‘ [1]. Informed consent is a process whereby potential participants are genuinely informed about their role, risk and rights before they are enrolled in the study. Thus, ethics committees in most countries require ‘informed consent form’ as part of an ethics application which is reviewed before granting research ethics approval. Despite a significant increase in health research activity in low-and middle-income countries (LMICs) in recent years, only limited work has been done to address ethical concerns.
Most ethics committees in LMICs lack the authority and/or the capacity to monitor research in the field. This is important since not all research, particularly in LMICs region, complies with ethical principles, sometimes this is inadvertently or due to a lack of awareness of their importance in assuring proper research governance. With several examples from Nepal, this paper reflects on the steps required to obtain informed consents and highlights some of the major challenges and barriers to seeking informed consent from research participants. The authors offer some recommendations around how can we can promote and implement optimal informed consent taking process.
The paper will appear later this year in the international journal Developing World Bioethics (publisher: Wiley). Finally, just out of interest five out of six of the authors are graduates of the University of Aberdeen!
Prof. Edwin van Teijlingen
CMMPH
Reference:
Dr. Elvira Bolat in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. This paper focuses on one of the issues Dr. Bolat has explored in her PhD thesis – values deriving from mobile technology use. No existing research maps and discusses holistically the values deriving from mobile technology use, capturing both strategic and operational opportunities, which are most likely to emerge in the business-to-business (B2B) context. This empirical paper addresses this gap. An adapted grounded theory approach is applied to collect and analyse in-depth interviews with 28 B2B practitioners from advertising and marketing firms. Whether mobile technology is a simple means to advanced communication with no physical boundaries of time and location, or a business tool to boost creative thinking, this study concludes that mobile technology represents a novel and unique category of technology because of its core distinctive feature, ‘being mobile’. B2B practitioners argue that the true nature of mobile technology lies in seeing it as a source of value that derives from using mobile technology. B2B practitioners view mobile technology not only as a purely technical tool (functional value) enabling effective communication (social value) but as a strategic tool driving balanced and flexible ways in managing business (emotional value) and enabling creative thinking (creative value). Additionally, mobile technology has enabled businesses move to online payments which helps them reach more customers. Merchant account services encompass a range of solutions designed to support businesses in processing electronic payments.
Full reference to the article: Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.
Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451
Dr. Elvira Bolat and her research supervisee, Jack Strong (BA Business Studies 2015 graduate), in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. The paper is more focused version of Jack’s final year research project which focused on Panasonic where Jack had done his placement during the third year of the studies. This paper explores customers’ perspectives on branding and the role of digital technologies in Business-to-Business context. Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience the benefits of exposing their brands to a wider audience. In reality, questions of whether branding is purposeful in the B2B context and what role digital technologies play in B2B branding remain open. This study explores branding in the B2B context, using Panasonic as a case study, to consider the value of B2B branding from the B2B customer (buyer) perspective. Results indicate that B2B branding is of importance in the B2B context, in particular for an organisation such as Panasonic where reputation is a driving force in attracting new B2B customers and nurturing long-term relationships with existing B2B customers. Moreover, this study concludes that whilst use of digital technologies enables the portrayal of brand perceptions of Panasonic, digital technologies have yet to be fully embraced for the purpose of branding in the B2B context.
Full reference to the article: Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.
Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613
At the National Workshop on Mental Health Education & Research in Kathmandu organised by Tribhuvan University, Bournemouth University and Liverpool John Moores University last week we had quite a few television camera crews and journalists present. Sabitri Dhakal, one of the journalists from The Himalayan Times an English-language daily newspaper in Nepal, wrote a nice feature length article. This piece was based on interviews with BU Visiting Faculty Padam Simkhada and Prof. Edwin van Teijlingen conducted at our workshop. Her article with the title ‘Understanding Mental Health’ is available online.
Mental health in pregnant women and new mothers is increasing recognised on the global health agenda. In Nepal mental health is generally a difficult to topic to discuss. THET, a London-based organisation, funded Bournemouth University, and Liverpool John Moores University in the UK and Tribhuvan University in Nepal to train community-based maternity 
workers on issues around mental health. Thus far three groups of UK health and education experts have gone out to Nepal to train these communit maternity care providers, called Auxiliary Nurse Midwives (ANMs). ANMs, who are the key maternity service providers in rural birthing centres of Nepal, have received only 18 months of training and the training curriculum does not refer to dealing with mental health issues. The next group of volunteers is due to travel in September.
Prof. Edwin van Teijlingen
CMMPH
The Engineering and Physical Sciences Research Council invites applications for its prosperity partnerships – EPSRC, business and universities. These enable existing, strategic, research-based partnerships between businesses and universities to undertake the co-creation of a large-scale, technology readiness level one to three research programme.
Consortia may be formed of multiple businesses and universities, but an existing strategic relationship must be in place between the lead business and university partners. Applications must be led by a business partner, who may lead on only one bid but may be a contributor to other bids. Universities may be involved in more than one bid.
For more information including timescales click here.
If you are interested in submitting to this call you must contact your RKEO Funding Development Officer with adequate notice before the deadline.
For more funding opportunities that are most relevant to you, you can set up your own personalised alerts on Research Professional. If you need help setting these up, just ask your School’s/Faculty’s Funding Development Officer in RKEO or view the recent blog post here.
If thinking of applying, why not add notification of your interest on Research Professional’s record of the bid so that BU colleagues can see your intention to bid and contact you to collaborate.
At a television interview this morning in Kathmandu I was asked how many papers I had published on health and health-related issues in Nepal. I told the interviewer from BTV Business that it was around 90 to a hundred. Coming back to Green Tara Nepal office I decide to update the list of papers on Nepal to make sure I had not lied too much on TV.
Adding up the papers, editorials and, to a lesser extent, book chapters I was pleasantly surprised that there were 25 on maternity care & midwifery, 18 on sexual & reproductive health, nine on infectious diseases, five on non-communicable diseases, six on nutrition & child health, three on mental health, two on migration and a further mixture of 38 on topics such as health systems, research methods, or health & education capacity building. If I have not double counted any of the papers that a grand total of 106. Most are co-authored with BU Visiting Faculty Prof.Padam Simkhada (from Liverpool John Moores University), many with PhD students conducting projects in Nepal and, more recently with BU post-doctoral fellow Dr. Pramod Regmi.
Prof. Edwin van Teijlingen
CMMPH
Reference (by topic)
Maternal & Neonatal Health & Midwifery
Sexual & Reproductive Health
Infectious diseases
Non-Communicable Diseases
Nutrition & Child Development
Mental Health
Migration / Occupational Health
Other (including: health systems, research methods, capacity building)
Today we completed the second day of training of health teachers, lecturers in nursng, public health and the like in Kathmandu. We called it the National Workshop on Mental Health Education & Research and this two-day workshop was held in a hotel in Kathmandu. It was organised by Tribhuvan University in collaboration with Bournemouth University and Liverpool John Moores University (LJMU). Mental health is high on the global agenda and want to raise the issue more in Nepal. The three universities are working together on an education intervention training Auxiliary Nurse Midwives in Nawalparasi on mental health issues and mental health promotion. The project is funded under the Health Partnership Scheme (HPS) from DfID and managed by THET (Tropical Health & Education Trust).
Key speakers on the first day of the workshop included: the VC of Tribhuvan University, Dr Gangalal Tuladhar MP and former Education Minister of Nepal, Dr Khem Karki (head of the Nepal Health Research Council), Dr Chandra Kala Sharma, Prof Shyam Krishna Maharjan and Prof Krishna Acharya.
This workshop is part of this capacity building process and the audience of largely university and college lecturers will take some of the learning back with them to improve the education of health workers in Nepal.
The second day of the workshop concentrateed on research methods for community-based projects such as this our THET funded one in the mental health field. Prof. Edwin van Teijlingen reminded the audience that it is important that novel mental health interventions like ours are properly evaluated, and that the people doing the evaluations have the appropriate rese
arch skills. The next group of UK volunteers are due to travel to Nepal in September.
Prof. Edwin van Teijlingen
CMMPH
This week we published an editorial in the Journal of Biomedical Sciences on the question: “Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?”
The editorial concludes that prevention is still better than cure, but instead of a mass Vitamin A supplementation in Nepal, we need a health promotion intervention aiming to increase the intake of relatively cheap vegetables and fruit (containing β carotene). In addition we need better surveillance and help to identify children with Vitamin A Deficiency and provide them with Vitamin A supplements. The primary focus should be on adopting sustainable food based approaches to combat vitamin A deficiency. In Public Health terms: rather than a blanket coverage of Vitamin A supplementation to whole population we should consider a targeted intervention aimed at those who need it most.
Reference:
Simkhada P, Sathian B, Adhikari S, van Teijlingen E, Roy B. (2015) Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?. J Biomed Sci. 2(4):28-30.
http://www.nepjol.info/index.php/JBS/index
I am pleased to announce the publication of a new book – the first in the English-speaking world research monograph analysing the link between nation branding and the governance of Poland’s soft power. The book covers the following themes: Poland’s foreign and public affairs; the marketization of statecraft and its implications for exercising soft power by Poland and other Central and Eastern Europe (CEE) states; shift in the governance of soft power resources – avenues of changes from propaganda to marketing communication; the mediation of state identities, national identities and soft power; the significance of nationalism(s) and promotional culture for Poland’s soft power; the role and position of Poland in European affairs.
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.
By examining the disourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national identity is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland “brand” is shaping public and foreign affairs.
This monograph analysing nation branding in Poland’s soft power has been described as “a major intervention into debates surrounding transition and Europeanisation” (for more details about the book see: https://www.routledge.com/Nation-Branding-Public-Relations-and-Soft-Power-Corporatising-Poland/Surowiec/p/book/9781138818835; ISBN 978-1138818835; hardcover).
Dr Paweł Surowiec
Senior Lecturer
Bournemouth University
Faculty of Media and Communication
Fern Barrow, Poole
Dorset, BH12 5BB, UK
Tel. 01202 965236
Email: psurowiec@bournemouth.ac.uk
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Horizon Europe News – December 2023