Category / Publishing

FMC researcher’s new book explores how marketing scholars market to each other

Publishing, research methods, research staff, writing

Dr. Chris Miles, Principal Academic in Marketing & Communication at Bournemouth University, has just published The Marketing of Service-Dominant Logic: A Rhetorical Approach, with Palgrave Macmillan.

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, Dr. Miles uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence.

Dr. Miles investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Book cover of The Marketing of Service-Dominant Logic

Cover of The Marketing of Service-Dominant Logic: A Rhetorical Approach

Book details:
DOI: https://doi.org/10.1007/978-3-031-46510-9

Hardcover ISBN: 978-3-031-46509-3

Softcover ISBN: 978-3-031-46512-3

eBook ISBN: 978-3-031-46510-9

Congratulations to BU sociology professors

BU research, Featured academics, international, open access, Publishing, Uncategorized, Women's Academic Network, writing

Congratulations to Professors  Sara Ashencaen Crabtree and Jonathan Parker on the publication  of their book chapter ‘Social work with children and human rights’ in the edited collection Change Agents: An interprofessional book about children with disabilities in Tanzania and Norway [1]. 

The chapter explores human rights in social work with children, based on cases from several countries in the world. Human rights and social justice differ across countries and cultures. This is complicated further in respect of children who are dependent and as a result potentially vulnerable. This chapter discusses the balance between protection of the child versus allowing the child to be exposed to “risky” situations and develops a model for complex human rights social work with children.

The book also has a chapter by former BU staff member Prof. Sarah Hean, who is currently linked with the University of Stavanger in Norway.
Congratulations on this Open Access publication!
Prof. Edwin van Teijlingen

Reference:

Parker, J. &  Ashencaen Crabtree, S. (2023)  Social work with children and human rights, In: Change Agents: An interprofessional book about children with disabilities in Tanzania and Norway, Siv E. N. Sæbjørnsen, Mariana J. Makuu, & Atle Ødegård (Editors),  Scandinavian University Press, pp.55-75. 

BS and lies: Study identifies how political leaders spread disinformation

BU research, Featured, Publishing, Research communication, Research news

Professor Darren Lilleker writes about his latest research, identifying how political leaders spread misinformation and disinformation… 

The flow of misinformation is a blight on societies. It leads to mistrust of facts, media, institutions. This is particularly the case with disinformation. Misinformation covers out of date facts and material shared which may be misleading but not with a deliberate intention to misinform.

Disinformation is spread strategically to further the objectives of an individual or organisation, often for political purposes. An analysis of literature found increased interest in studying mis/disinformation 2019-21, with a perhaps natural focus on health communication. One good thing that emerged from the Covid-19 pandemic was increased concern about the quality and veracity of information circulating within society. The concerns raised led to greater focus on how disinformation spreads within mainstream media and not just how it is used by extremist political groups or during election campaigns but more widely within political discourse.

A small project examining how disinformation enters mainstream discourse focused on political party leaders. We analysed items which had been factchecked and developed a coding scheme which explored two of the most serious forms of disinformation: bullshit and lies. While lies are obviously provably false, we draw on Henry Frankfurt who argued bullshit to be a claim that was impossible to prove or disprove and is utilised by actors who have no concern whatsoever for the truth.

Firstly, we found that of the items factchecked 31% could be classified as bullshit, 34% as lies. The remaining items found politicians misspeaking (5%) and alternative, partisan interpretations of data (30%). Bullshit and lies appeared mostly when either attacking the policies of opponents, defending one’s own policy or in policy promotion. Such forms of disinformation were not isolated to content on social media, which are rarely factchecked. Bullshit was used significantly in speeches and television interviews, lies similarly but also in policy statements. As these are designed for mainstream media consumption and appear above the radar it suggests many political leaders are unconcerned about the importance of the truth.

When politicians lie their opponents will call them out, but this can simply result in the politicisation of facts. Each side of a political divide has its own truth. The more each side claims ownership over immutable truths the deeper the polarization within a society. Once a society is divided a range of bad actors can exploit divisions for their own ends.

The next stages of this research will focus on surveys and experiments which explores who in society believes what. We hypothesize that individual interests and concerns are interwoven with confirmation bias regarding what is viewed, what is believed and hence what is shared. We also explore whether continuous exposure leads to acceptance, in particular if continuous exposure to evidence that a particular message is bullshit or a lie leads to inoculation regarding similar messages. Our purpose is to understand how to increase resilience against disinformation through understanding the most important cognitive mechanisms which can be activated as defences.

Within many societies media are major source of disinformation, and even in stable democracies politicians themselves strategically deploy bullshit and lies. Major social media can be encouraged to remove some content, but there are a plethora of platforms that cannot be regulated: Telegram, 4Chan, 8Chan etc. Content from any space can leak out, be spread across other platforms and can be used to reinforce the argument of a journalist or politician who lacks an ethical compass. Hence this work builds on previous arguments that political and media literacy, designed to reinforce natural cognitive defences, is the most reliable weapon in the fight against disinformation and its impacts on democratic societies.

The findings have been published in Javnost – Journal of the European Institute for Communication and Culture.

Read more about the study

Introduction to BRIAN-BU’s publication management system

BRIAN, BU research, Publishing, research staff

BRIAN (Bournemouth Research Information And Networking) is BU’s publication management system.

This introductory session is aimed at those who are new to BU, or have not updated their staff profile for a while. It will cover the basics of BRIAN, including how to use BRIAN to manage your research outputs, biography and research interests, professional activities and more.

By the end of the session, attendees will have an understanding of BRIAN and how it relates to Staff Profile Pages, how to create and update items and activities, how to claim/create/import publications, as well as how to upload full text articles to BURO (Bournemouth University Research Online).

Wednesday 6th December, 10:00 – 11:00 at Talbot Campus

To book onto this session, please complete the Booking Form under “Introduction to BRIAN – 06/12/2023”

 

For any queries regarding this workshop, please contact Claire Fenton, REF Manager, cfenton@bournemouth.ac.uk

 

A “Writing Day” is organised by BU’s Research Staff Association

BU research, Events, Publishing, research staff, RKE development framework, Uncategorized, writing

As part of their activities for this academic year, RSA is organised a Writing Day for Researchers.

This Writing Day aims to help support BU researchers work on their publications by providing some dedicated time and space, away from everyday distractions.

We’ll begin with some introductions – a chance to meet other researchers, make friends and support each other.

Then we’ll get down to business… writing!

Thursday 25th January 2024, 09:00 – 16:00 at Talbot Campus

Plenty of food and drink to fuel your writing!

Please sign up to attend via our booking form Booking Form under “RSA Writing Day 25/01/23”

 

Please note that this event is organised by BU’s Research Staff Association – an association run by BU researchers from all faculties who want to make BU a great place to work and do research.

For more information, please contact RKE Dev Framework

 

RKEDF: Academic Publishing – hybrid workshop 08/11/23

ECR Network, Publishing, Research Training

This session is aimed at ECRs who are new to or who have experience of academic publishing and wish to find out more.

The session will offer insight into the point and process of academic publishing in journals, edited collections and monographs. It will offer advice and guidance on pitching, developing ideas for publications, how to respond to reviewer feedback, and how to write a monograph proposal.

By the end of the session, attendees will have acquired greater knowledge of academic publishing and greater confidence in pursuing publications relevant to their career stage and development goals.

Wednesday 8th November from 13.00 – 14.00 

Talbot Campus – MS Teams  

 

To book onto Academic Publishing session, please complete the Booking Form.

This workshop facilitated be the ECRN Academic leaders Prof. Sam Goodman sgoodman@bournemouth.ac.uk and Prof. Ann Hemingway aheming@bournemouth.ac.uk