After recent media exposure about overcrowding at tourist destinations and local-tourist conflict, destination authorities have sought to introduce codes of conduct across European tourist destinations. From Hvar in Croatia, towns near Amsterdam, and Venice, there is a belief that the tourism system, like the financial system, is not working for everyone. Local residents are starting to feel like they’re receiving less than they’re giving. Therefore, authorities have stepped in with codes, with the aim to assign rules to make tourists more sensitive to local residents and protect natural, cultural, historical and other resources.
Michael O’Regan, PhD from the Department of Events & Leisure, is exploring whether these codes work, and whether the introduction of these measures really protect tourism resources. Taking a critical approach, Michael argues that such codes work at different levels, from marketing strategies, as local politicians and businesses gain reputational capital by scapegoating tourists to their role in smarter governance models. Read more on the Conversation UK.