Tagged / media

Introducing Dianne Goodman the New RKEO Funding Development Officer for Media School

 

Hi, my name is Dianne Goodman, I am the new Funding Development Officer within the Research and Knowledge Exchange Office where I look after the Media School – which means that I support Media School academics with their Research applications/bids through the processes to submission (otherwise known as pre-award). This can include checking applications meet the guidelines of the Research Councils and other funding organisations, providing costings, sense checking proposals, obtaining institutional approvals. Previously people will know me as the Support Administrator for the Grants Academy. You will find me in Weymouth House in room W116 on Thursdays and Fridays (meetings and deadlines permitting!).

I have over 20 years of work experience in the Interior Design Business and the Banking Industry in both the UK and Canada. During this time I set up my own Interior Design Business. I have a BA First Class (Hons) in Interior Design and Furniture which is how I first came to work at Bournemouth University where I taught the 4th Year students within the Interior Design Unit framework.

 I enjoy hiking, biking and snowboarding and I relax with yoga classes, walking on the beach near where I live and making my own craft items and soft furnishings. I am very interested in recycling and I often ‘freecycle’ unwanted items. I also enjoy having a good rummage in charity shops and am a bit of a ‘magpie’. I am a big fan of Orla Kiely products and there are few moments in my life when her scribble stem leaf design is not far away from me in some form or other.

Dianne Goodman

Funding Development Officer (MS)

dgoodman@bournemouth.ac.uk
(01202) 961300

Make Your Voice Heard – The next step

Thank you to all those who got came along and got involved in the first Make Your Voice Heard event on 10 September 2014.

Important topics were highlighted, such as how academics can enrich the media and how to balance different stakeholder wants and needs. There was also an opportunity to acquire hands-on tips and techniques for dealing with TV and radio appearances.

But the conversation doesn’t end there.

We want to know what you think about the relationship between research, academics and the media. For example, how do you currently approach the media as a researcher? What approaches worked for you, and what didn’t work? Are there limits to what should be shared via the media? And does using the media enhance a reputation?

Over the next week we’ll be posting some of the slides from the Make Your Voice Heard event on the Research Blog and asking what you think of research in the media.

Join the discussion by commenting below or email newsdesk@bournemouth.ac.uk if you would like to contribute to the debate by writing a blog post.

Make Your Voice Heard: communications support for BU’s academic community

There are so many important reasons for researchers to share their knowledge with the wider society. To name a few:

  • Communication of research findings is an important part of the research lifecycle and significant in achieving impact;
  • It’s important that our researchers share their knowledge and insights on wider societal issues so their informed opinions are heard and (we hope) listened to;
  • Having a recognisable voice on your subject matter, means you’re known by policy makers when the time comes to inform a change.

That’s why the Press Office, together with R&KEO, is hosting Make Your Voice Heard on Wednesday 10th September. At this event you’ll learn how to do this as effectively as possible, with practical communications tips and techniques, whilst joining in discussions on what academics bring to media discourse.

John Fletcher has some particularly interesting insights on the importance of communication. You can read his recent blog post online here.

Please book onto this event if you haven’t already done so via this Eventbrite link. There are a limited number of places still available.

Make Your Voice Heard

Logo with a megaphone and event title

It’s not enough just to do cutting edge research. We also know that we have to share it and pass on our findings or even our views about matters that are important to society.  Such profile-raising can help attract future research funding, raise our standing and that of BU and, with an eye on REF2020, help achieve impact.

Talking to journalists, using social media and updating blogs or websites does not come naturally to all of us and can be seen as just another demand placed on people who are already struggling with a busy schedule.

The communications department at the University have offered to make it easier for us to get our voice heard. They are hosting an event entitled Make Your Voice Heard to explore how to do this with impact and effect.

Taking place on 10 September 2014, we will discuss important topics, such as how academics can enrich the media and how to balance different stakeholder wants and needs. There will also be opportunities to acquire some practical tools, tips and techniques.

Ultimately, it would be great to see more of our staff sharing their unique and valuable perspectives on matters important to society and raising the profile of BU in the local, regional and national scene. Whether that’s through informed comment or sharing research outcomes, the communications team can help us do it more effectively.

‘Make Your Voice Heard’ runs from 9:00 – 14:00 on Talbot Campus and we will even be providing lunch. It is open to all researchers, from PGRs to Professors.

You can see the full schedule and book your place by following this link to the Eventbrite page. If you would like to find out more before booking, please contact Sarah Gorman (Corporate Communications Assistant).

I look forward to seeing you there…..

Surrogate mother producing faulty goods: commodification of childbirth

Over the weekend an interesting story appeared on the BBC news and in the Sunday papers.  The story goes that an Australian couple left a Thai surrogate mother with a baby who is genetically their child.  The reason for this abandonment is that the baby is not perfect.  If that is not bad enough the couple has taken the healthy twin sister of this baby back home to Australia.  Some newspapers reported that the Australian parents knew that the baby had Down’s syndrome from the fourth month of gestation onwards, but that they did not ask until the seventh month  – through the surrogacy agency – for selective abortion of the affected fetus.    The surrogate mother, Pattaramon Chanbua, says that the couple were told: (a) that she was carrying twins and (b) that one of the twins had Down’s syndrome as well as heart problems. The surrogate mother refused the intervention on the grounds of her Buddhist beliefs.

Surrogacy is often a commercial transaction e.g. in the USA, although such a ‘business contract’ is not legal in the UK (Ireland 2011) and some parts of Australia as widely reported in the media.  However, in this case the Australian couple had paid Pattaramon Chanbua (a mother of two) to grow and carry the baby for them. She told the BBC that she had engaged in the surrogacy deal to get money to pay for the education of her other children.

This case epitomises several aspects of life that are of interest to sociology: (a) the commodification and commercialization of life (and health); (b) inequality and exploitation; and (c) globalisation.  Commodification refers to the process by which something that was not originally bought and sold becomes a good or service, i.e. a commodity that is for sale.  As we become more modern and with economic progress/the rise of capitalism, more and more parts of our lives become commodified.  Modernisation changes society and its social institutions and organisations. Economic development is based on industrialisation, but is also strongly linked to urbanisation, mass education, occupational specialisation and communication development, which in turn are linked with still broader cultural and social changes (Inglehart 1997).

The second key issue sociologists are interested in is inequality and the link between poverty and poor health.  In a global perspective where we, people in high-income countries, or so-called developed countries exploit people in low-income countries (or Third World, developing countries or under-developed countries).

Thirdly, globalisation refers to the world becoming a smaller place, both in terms of physical travel as well as the way we perceive it (Simkhada & van Teijlingen 2009).  It takes us less time to travel to London, Paris, Kathmandu than it took our parents’ or grandparents’ generation, and at the same time the information about a disaster or a  human tragedy story such as this one in Thailand reaches us more or less instantaneously.  At the same time, modernisation and globalisation, particularly in many low-income societies, are contributing to rapid socio-cultural changes.

Surrogacy as commodification

Surrogacy is the commodification of a couple having a baby themselves.  Other social solutions from the past to the problem of not being able to conceive include: (a) having more than one wife, a solution for men in a patriarchal society; (b) for women sleeping with their husband’s brother, to increase the likelihood that the baby ‘looks like’ the husband; and (c) adopting someone else’s child.

We must remember that aspects of maternity care have always been commodified.  Rich British families in the nineteenth century would have been paying a wet nurse to breastfeed their babies and a nanny to look after their children whilst instant formula baby milk bought from a shop has been replacing breastmilk supplied by the baby’s mother for nearly a century.

We don’t think surrogacy is the interesting issue here, we should ask ourselves the more basic question ‘What makes us think that every birth and every baby is going to be perfect or even okay?’

One explanation is, of course, that we have seen a rapid decline in the number and the proportion of babies dying in high-income countries such as the UK over the past century and a half.  Women having better nutrition, fewer children, having one’s first child later (but not too much later), better sanitation, and improved obstetric care have all contributed to making childbirth safer now for both mother and baby than ever before in the history of humanity.   However, these changes have also affected our ways of thinking about childbirth (Mackenzie Bryers & van Teijlingen 2010).

Social scientists recognise a social model and a medical model of childbirth (van Teijlingen 2005; van Teijlingen & Ireland 2013).  The former sees childbirth as a physiological event in women’s lives.  Pregnant women need psycho-social support, but not necessarily high-technology interventions by doctors.    The medical model stresses that childbirth can be pathological, i.e. every pregnant woman is potentially at risk.  The medical model argues that every birth needs to be in hospital with high-technology screening equipment supervised by expert obstetricians.  In other words, pregnancy and childbirth are only safe in retrospect.  In terms of social changes, we have moved from a more social model to a more medical model in a society which is more risk averse.

 

 

Edwin van Teijlingen1 & Jillian Ireland2

  1. Professor of Reproductive Health Research, Centre for Midwifery, Maternal & Perinatal Health, Bournemouth University.
  2. Visiting Faculty, Centre for Midwifery, Maternal & Perinatal Health, Bournemouth University; Midwife & Supervisor of Midwives, RCM learning Rep. Poole NHS Hospitals Trust.

 

 

References:

Inglehart R. (1997). Modernisation and post modernisation: Cultural, economic, and political change in 43 societies. New Jersey: Princeton University Press.

Ireland, J. (2011) Reflections on surrogacy-using the Taylor model to understand and manage the emotions in clinical practice, Essentially Midirs, 2(9): 17-21.

Ireland, J., van Teijlingen, E. (2013) Normal birth: social-medical model, The Practising Midwife 16(11): 17-20.

MacKenzie Bryers, H., van Teijlingen, E. (2010) Risk, Theory, Social & Medical Models: a critical analysis of the concept of risk in maternity care, Midwifery 26(5): 488-496.

Simkhada, P.P., van Teijlingen, E. (2009) Health: a global perspective, In: Alder, B. et al. (Eds.) Psychology & Sociology Applied to Medicine (3rd edn.), Edinburgh: Elsevier: 158-159.

Teijlingen van, E. (2005) A critical analysis of the medical model as used in the study of pregnancy and childbirth, Sociological Research Online, 10(2) Web address: http://www.socresonline.org.uk/10/2/teijlingen.html

 

Visiting Spanish historian researches PR archives

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

Today’s slides from ROMEO project

 

Thank you very much for all of you who attended today’s presentation of the joint project between the University of Aberdeen, Bournemouth University and the University of Stirling.  For those who missed the session or who asked for a copy of the slides after the session, please find these included in the BU Research Blog.

ROMEO Edwin June 2014

The project was funded by National Institute for Health Research Health Technology Assessment (NIHR HTA) programme (09/127/01).  Therefore, I must point out that “views and opinions expressed therein (and here) are those of the authors and do not necessarily reflect those of the HTA programme, NIHR, NHS or the Department of Health.”

 

As with all HTA reports the final report and a ten-page summary are both freely available online, see:

www.journalslibrary.nihr.ac.uk/__data/assets/pdf_file/0019/118180/FullReport-hta18350.pdf

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal and Perinatal Health.

R

Congratulations to Sheetal Sharma (HSC)

Congratulations to HSC PhD student Ph.D. Sheetal Sharma who was co-author on a blog today on the recently published Lancet series on Midwifery.  The blog is illustrated with some of Sheetal’s beautiful photos from her Ph.D. research fieldwork in Nepal.

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

Bournemouth University

 

 

Successful BU Festival of Learning debate of media and fear in childbirth!

Yesterday saw the lively debate organised by Prof. Vanora Hundley on the motion: ‘The media is responsible for creating fear in childbirth.’

 

Elizabeth Duff from the NCT and HSC Prof. Edwin van Teijlingen affiliated with the Centre for Midwifery, Maternal & Perinatal Health and against the motion argued Joanne Dewberry (http://joannedewberry.co.uk/about-joanne/ ), independent blogger, journalist and successful business woman and Dr. Ann Luce from BU’s  Journalism and Communication Academic Group

The debate was part of BU’s Festival of Learning event to explore the role of the mass media in shaping such beliefs and identify whether media portrayals are responsible for rising rates of intervention.  The audience voted in favour of the motion, but the media team managed to get some people to reconsider their views on the impact of the mass media on women’s view of childbirth.

Professors Vanora Hundley and Edwin van Teijlingen

CMMPH

3rd edition of ‘Evaluating Public Relations’ published

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

“Six-hit” for PR History

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.