Category / BU2025
Fusion event: Three Nation Consortium ‘Business strategies and decision making’ inviting PGT students, PGRs, ECRs 😇 is on the way! 16th November 2020, 9:00-11:00
‘Business strategies and decision making’
This is a research seminar to share the research ideas and plans with three internaitonal universities from UK (BU), Greece, and Japan.
The presenters are PGRs and ECRs with an interdisciplinary themes in the social sciences.
Date: 16 November 9:00am (UK)/11:00am (Greece)/18:00 (Japan) (1.5-2 hours session by ZOOM)
Moderators:
Professor Takuji Takemoto (University of Fukui, Japan)
Professor Jason Papathanasiou (University of Macedonia)
Dr Hiroko Oe (Bournemouth University, UK)
Participants: Students from the universities above will make their presentations on their research projects which are followed by the discussions. All virtual participants are invited for the discussions.
Agenda
- Opening remark (Dr Hiroko Oe)
- Presentations and Q&A discussions
- Team Japan: Three presentations will be made by the MSc students on the research ideas on the theme of regional development and the business contribution (SDGs, design thinking, and public sector-universities’ interventions).
Discussants: Dr Yamaoka (The Open University of Japan) Ms Sandy Zhu (BU)
- Team UK: Two presentations will be made on their research ideas and plan. Mr. Sitsada Sartamorn (BU MSc IM) will discuss his research outline of ‘immersion marketing and emotional value’ which will be followed by Mr. Herschel Pandits (BU PGR) who will discuss the outline of his research project on ‘luxury consumption’.
Discussants: Dr Ayane Fujiwara (Nottingham Trent University) and Ms Sandy Zhu (BU)
- Team Greece Three presentations will be made by three researchers in the decision-making field (Mr. George Tsaples (PGR), Ms. Panagiota Digkoglou (PGR), and Dr Anastasia Blouchoutzi (ECR)).
Discussants: Dr Hiroko Oe (BU) and Dr Ayane Fujiwara (Nottingham Trent University)
- Overall discussion and Q&A
- Review and comments from the Professors
- Further activity planning
This session will provide an opportunity to build a network for ECRs/PGRs by sharing their research ideas and plans from an interdisciplinary perspective. This session will also discuss themes in line with the UN Sustainable Development Goals (SDGs), such as ‘Goal 9: Industry, Innovation and Infrastructure’ and ’Goal 17: Partnerships for the Goals’, and also it aligns with BU2025 strategic investment areas (SIAs), Simulation & Visualisation and Assistive Technology.
The BU ECRs, PGRs, and MSc students are welcome to this session.
*For more details, please email to hoe@brounemouth.ac.uk
Bournemouth University Social Entrepreneurs Forum Celebrates Global Entrepreneurship Week 2020


BU Social Entrepreneurs Forum BUSEF is proud to present Global Entrepreneurship Week 2020 with not one but two stellar events!
Last year we celebrated the very first Global Entrepreneurship Week at BU with two mega events on campus and although this year the world is different but what’s stopping us from celebrating and raising the bar even higher?
It is a proud moment for us to introduce this year’s events- Women Entrepreneurs in The Times of Covid-19 supported by the Women’s Academic Network at BU on the 17th of November 1400-1600 GMT (online) and Refugee Entrepreneurs and Covid-19 18 November 1400-1600 Online.
These events are aligned with the purpose of BU Social Entrepreneurs Forum in supporting the BU2025 commitment to UN SDGs and creating Fusion-led activities supporting research and student learning and experience.
BUSEF, created in partnership with the Association of Sustainability Practitioners, Dorset and The Rotary Club at Poole Bay is a collaborative, inclusive forum to support the knowledge exchange between academia and the developing landscape of socially focused businesses in the region. In the past one year BUSEF has facilitated a number of student-led projects across BU, organised a number of free skills-based workshops, showcased GEW 2019 and is continuing to support local businesses through online workshops and events.
Interdisciplinary Neuroscience Research Centre informal event
We would like to invite you to the informal online opening event of BU’s Interdisciplinary Neuroscience Research Centre on Monday 2 November from 10am – 12pm, in Zoom.
The centre is designed to foster collaborative research in applied, translational and theoretical neuroscience within the university and with our external partners to enable us to bid for external funding. We also seek to promote education in neurosciences in graduate and post-graduate programs. The centre offers a range of experimental and theoretical expertise and we are interested in collaborating with internal and external colleagues.
During the event we will provide a very brief overview of the techniques, recording modalities and facilities that we have available. Then we would welcome discussion around potential collaborations and projects.
Add this event to your diary and join us on Zoom.
Meeting ID: 885 0146 7009
Passcode: BE@hTx^1
Thank you very much and we are looking forward to seeing you there.
If you have any queries please do not hesitate to contact any of us (Ellen Seiss, eseiss@bournemouth.ac.uk Emili Balaguer-Ballester eb-ballester@bournemouth.ac.uk or Peter Abaraci Hills phills@bournemouth.ac.uk).
IMIV MRI Pump-Priming Research Scheme

To celebrate the launch of the Bournemouth University Institute of Medical Imaging and Visualisation, and the opening of the MRI Centre in the Bournemouth Gateway Building, we are pleased to launch an MRI pump-priming scheme to support innovative MRI research projects.
The aim of this scheme is to support projects that will lead to competitive external funding applications for MR imaging studies. Applications will therefore be required to demonstrate a clear plan for progressing preliminary studies to grant applications and larger studies.
- All projects must have a Bournemouth University researcher as lead or co-lead applicant (see application form).
- Up to 4 awards of up to 20 hours’ scanning time will be available. The award will not cover any additional expenses related to scanning, or other aspects of the project.
- Projects must be deliverable within 12 months, including ethical approvals. Projects with ethical approvals already in place will be prioritised.
- There will be online information and project development sessions with members of the IMIV team at 3.30pm on Thursday 22nd October and Thursday 5th November. Please email imiv@bournemouth.ac.uk to register your interest and receive the login details. You can view the virtual presentation here.
To register your interest, and receive the application form, please email imiv@bournemouth.ac.uk. The deadline for applications is 13th December 2020.
Have you been involved with an event for the external community?
Then we want to hear from you!
BU is currently compiling the data for the annual Higher Education – Business & Community Interaction (HE-BCI) survey. Data returned is used to calculate our Higher Education Innovation Funding (HEIF) grant and feeds into our Knowledge Exchange Framework (KEF) submission, so it’s really important that we can provide an accurate picture.
We are asked to submit details of social, cultural and community events designed for the external community (to include both free and chargeable events) which took place between 1 August 2019 and 31 July 2020.
Event types that should be returned include, but are not limited to:

- public lectures
- performance arts (dance, drama, music, etc)
- exhibitions
- museum education
- events for schools and community groups
- festival activity
- media engagement
We cannot return events such as open days, Student Union activity, widening participation activity, commercial conferences, talks for academic audiences etc.
All events that we ran as part of the Arts by the Sea, ESRC Festival of Social Science and Cafe Scientifique series have been collated on your behalf centrally, so there is no need to add these.
If you have been involved with any other event which could be returned, please could you visit the SharePoint site and input further details about the event. The deadline for entries is Friday 30 October.
Click here to add your events
The site contains further guidance about eligible activities and a set of FAQs. If you have any further questions, please contact Genna del Rosa.
BU Social Entrepreneurs Supporting Business in the Times of Covid-19
Covid-19 has created tremendous uncertainty, to state the obvious mildly, particularly for small social businesses and social entrepreneurs where there is not much focused and specific support to go around.
A year ago we embarked on a journey, via the BU Social Entrepreneurs Forum (BUSEF), formed in collaboration with the Association of Sustainability Practitioners and the Poole Bay Rotary Club to develop the landscape of socially focused businesses in the community, to encourage knowledge transfer projects between BU and socially focused businesses and to provide a collaborative, inclusive forum to support business transition to socially sustainable yet economically viable models.
BUSEF is now offering free, focused, workshops online on the theme of ‘Coping with Covid-19’. Our very successful and well received session in August was on legal structures of social businesses and sources of funding with experts from YTKO , Jonathan Dixon, Head of Grants Programme and NatWest Community Business Funding support officers John Murray and Mairead Taylor .
Now, we have our next workshop on the 09th of October (online) where The Operations Director of Dorset Growth Hub, Nick Gregory; Director at Association of Sustainability Practitioners and lifelong environmentalist, Linda Farrow and Economic Development Officer at BCP Council, Claire Main will speak about the various types of direct support available, share experiences of business during Covid-19. And if that was not enough, we are also launching our BUSEF Clinic sessions! From this event onwards, we invite expressions of interest from local social SMEs and social entrepreneurs (via email to Sukanya at sayatakshi@bournemouth.ac.uk) to have their own particular case discussed live with an expert panel to seek a collective resolution and personalised support.
BUSEF is now in the final phases of developing its own website, in partnership with Worksity a social business founded by an ex-BU student Amin Pasandideh. Watch the space for our next exciting steps!
Register here at link
Academic Targeted Research Scheme (Sport & Sustainability): Women in Sports Leadership
Back in April I started my new post as Senior Lecturer in Sport and Sustainability – one of six appointments made under BU’s Academic Targeted Research Scheme. The Scheme has been designed to attract and recruit talented individuals to conduct research in specific, targeted areas which align with BU 2025.
My research under the scheme focuses on the area of sport and social sustainability, aiming to inform the work of National Governing Bodies of Sport (NGBs) in ensuring greater diversity on their boards, and to help create environments whereby women can fully and effectively participate in sports leadership. Attracting a more diverse workforce is a key aspect of making sports governance more socially sustainable.
The historical environment of sports governance in the UK shapes contemporary sport, providing a context in which women have often not been welcomed in positions of leadership in men’s sport – and women of colour doubly so. However, an examination of women’s sport shows that up until the 1990s many women were involved in sports governance at high levels – for example, the Women’s Cricket Association (who were the NGB running women’s cricket in England & Wales until 1998) was led entirely by women for its entire lifespan between 1926 and 1998.
The 1990s, however, seems to have been a particularly problematic period for women in sports governance. A push from the Sports Council (now Sport England) towards merged governance – that is, having women’s and men’s sport run by the same NGB – saw many of the women who had successfully run women’s sport for decades forced out of their governance roles.
My research aims to examine this process in more detail, asking:
- Why was a policy of merged governance introduced, and what impact has it had on women’s role and representation in the governance of sport?
- How can we learn from this process, to ensure that more women are represented in sports governance going forwards?
COVID-19 has inevitably affected my research plans: I am aiming to conduct interviews with those who were involved in the merger processes which took place in the 1990s, but may have to consider doing this via Zoom, instead of face-to-face.
I am also looking to create a new network which focuses on Sports Governance & Diversity, in order to bring together researchers in this area with key stakeholders including UK Sport, Sport England, NGBs, and charities like Women in Sport. It is crucial that academic research being conducted into the underrepresentation of certain groups in sport governance reaches those who are running sport, and informs their future policy.
Anyone who is interested in getting involved in this new network should feel free to email me – I’d love to hear from you.
Faculty of Science & Technology receives an additional £60k CyberASAP funding
Dr Huseyin Dogan (Principle Investigator) and Co-Investigators (Dr Paul Whittington, Professor Keith Phalp, Dr Nan Jiang and Dr Benjamin Gorman) from the Faculty of Science & Technology have been awarded an additional £59,578 funding from the Department of Culture, Media and Sport, in collaboration with Innovate UK and the Knowledge Transfer Network, through the Cyber Academic Startup Accelerator Programme (CyberASAP). This external funding supports BU2025 Assistive Technology Strategic Investment Area. The CyberASAP programme is designed to assist academics in UK Universities to commercialise cyber security ideas, by providing expertise knowledge and support. Lesley Hutchins (Research Commercialisation Manager, RDS) is included in our team to guide the commercialisation of Authentibility Pass through a potential BU spinout company. We also receive valued administrative support from Caroline Jarmolkiewicz, Personal Assistant to Dr Paul Whittington.
We have discovered that people with disabilities can encounter barriers due to web security and privacy technologies. This could result in them being prevented from purchasing goods or registering for services, leading to frustration and cancelling transactions. Our CyberASAP project, named Authentibility Pass, will be an innovative solution to assist people with disabilities to communicate their authentication and accessibility requirements to higher education institutions, schools, non-profit organisations, small medium enterprises and financial institutions. Authentibility Pass builds on the knowledge obtained during Dr Paul Whittington’s PhD (supervised by Dr Huseyin Dogan and Professor Keith Phalp) and postdoctoral research through the development of the SmartAbility Framework.
This funding follows our previously successful bid for Phase 1 of the programme, where we received £31,612 to develop our value proposition and to conduct market validation of our concept. We conducted market analysis and identified that there is a need for Authentibility Pass, as organisations who do not comply with accessibility regulations lose approximately £80k per annum through accessibility claims. Our market validation highlighted that people with disabilities often need to repeatedly inform organisations of their authentication and accessibility requirements. Authentibility Pass will enable customers to enter their requirements into a smartphone application, which can be stored in secure organisational databases.
During Phase 2 (which runs from September 2020 to February 2021), Vers Creative UK (CEO David Passmore) will be sub-contracted to develop the Authentibility Pass Proof of Concept, consisting of an Android application, database and web interface for managing the database. We believe that adopting Authentibility Pass will assist organisations to comply with accessibility and equality regulations, as well as facilitating awareness of the requirements of customers with disabilities when interacting with organisations. The solution will be customisable to suit specific organisations through a ‘Software as a Service’ with varying licensing options, e.g. annual subscriptions for hosting the database or one-off costs to provide an API that interfaces with existing database systems.
Our aim is to evolve Authentibility Pass into a commercial product that improves the relationship with customers, students or pupils who have reduced abilities. The CyberASAP project will culminate in a Demo Day in February 2021 at Level 39 of Canary Wharf (COVID-19 permitting), where we will present our Authentibility Pass Proof of Concept to potential investors.
New research paper published by Professor Dimitrios Buhalis in Journal of Advertising
New research paper published by Professor Dimitrios Buhalis in Journal of Advertising
Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis (2020):
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising,
Journal of Advertising https://doi.org/10.1080/00913367.2020.1809574
free eprints https://www.tandfonline.com/eprint/76JWSAAMIBF3ZHQXFEHT/full?target=10.1080/00913367.2020.1809574
Abstract
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures whether this relationship is mediated by product interest. Study 1 suggests that, compared to single brand advertising, joint brand advertising increases tourists’ search behavior. Study 2 shows that joint brand advertising stimulates product interest, which in turn increases tourists’ intention to visit. The mediating role of product interest disappears when a destination brand forms a partnership with a lesser-reputed travel intermediary brand. The research provides implications for theory development in the area of tourism advertising, while also identifying best practices for advertisers on how to optimize the effectiveness of their campaigns.
BU researcher co-authors open access article on country images, migration and populism
Dr. Alina Dolea, member of BU Centre for Comparative Politics and Media Research, published open access together with Prof. Diana Ingenhoff from University of Fribourg (Switzerland) and Dr. Anabella Beju from Lucian Blaga University of Sibiu (Romania) the article “Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative” in International Communication Gazzette: https://journals.sagepub.com/doi/full/10.1177/1748048520913462

The research was carried out during Dr. Dolea’s SCIEX postdoctoral fellowship at University of Fribourg and funded through the SCIEX competitive grant “Discourses on country image promotion and identity in Western and Eastern Europe. A comparative study on Switzerland and Romania (DiCoPro)”. The Scientific Exchange Programme (Sciex-NMSch) was part of the Swiss Contribution to the New Member States (NMS) of the European Union.
The article shows country images are instrumentalized in public debates beyond strategic communication contexts and practices. The authors innovatively linked studies on country images and identities with migration and populism as communication phenomenon and ideology discursively articulated by political and media actors. They used Critical Discourse Analysis to show how media construct, re-construct and mobilize various representations and descriptors of Switzerland (as a country, as a state or as a nation) in the debates following the 2014 Swiss referendum on “stop mass immigration initiative”. Projecting fictitious scenarios, fear and uncertainty, media have ultimately constructed Switzerland’s image through a populist type of discourse, reproducing the populist ideology of dividing society into polarized categories through strategies of inclusion and exclusion.
This is a great example of multidisciplinary research carried out within the International Communication Association, as authors linked streams of critical research emerging within the Public Diplomacy Interest Group with more established research on populism within the Political Communication Division.
Deadline approaching: Call for Deputy Chair of the Research Impact Funding Panel
The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU. This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.
We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).
EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.
EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.
Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php
Research Impact Funding Panel – call for Deputy Chair
The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU. This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.
We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).
EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.
EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.
Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php
BU Social Entrepreneurs Forum offers FREE workshop on legal structures and funding for social businesses
More than a year ago ( in June 2019) BU Social Entrepreneurs Forum BUSEF was formed in partnership with Association of Sustainability Practitioners and Poole Bay Rotary Club.
Its overarching ambition is to support the development of the landscape of social businesses in the region.The forum’s objectives are underpinned by its commitment to the UN Sustainable Development Goals
In one year we have come a long way.We celebrated the first Bournemouth University Global Entrepreneurship Week in November and worked with local social entrepreneurs on student-led projects on business planning and model innovation and digital and social media marketing.
Sukanya says in the Dorset Biz News “We paused briefly, in solidarity with the rest of the world, during Covid-19 lockdown in the UK to reflect on how best to support our local community of existing and aspiring social entrepreneurs.
“Now, and celebrating our first year virtually, BUSEF is offering the first of many free workshops and interactive sessions.
“The first virtual session, on Wednesday August 19, from 2.30pm to 3.30pm, is on ‘Legal Structures and Sources of Finance’.
“We will be joined by Jonathan Dixon, Head of Grants Programme at YTKO and Mairead Taylor, Director, Commercial and Business Banking at NatWest.”
Register for FREE using this link and for more information please contact Sukanya at sayatakshi@bournemouth.ac.uk.
Research Impact Funding Panel – call for Deputy Chair
The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU. This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.
We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).
EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.
EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.
Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php
BU academic launches institutional collaboration to advance Public Diplomacy in COVID-19 times
Dr. Alina Dolea launched officially the institutional collaboration between the International Communication Association’s (ICA) Public Diplomacy Interest Group and International Studies Association’s (ISA) International Communication Section (ICOMM) during the ICA virtual conference in May 2020: in the inaugural ICA & ISA roundtable, public diplomacy scholars across the world had a chance to discuss not only the linkages between different theories and institutions, but also to reflect on innovative practices to continue academic conversations with the reality of COVID-19 influencing nearly every aspect of our lives.
A video recording of the roundtable on Public Diplomacy and “what is next after COVID-19” is now available here. Co-chaired by Alina and Efe Sevin of Towson University, Maryland, USA (ISA ICOMM Section Chair 2019-2020), the roundtable gathered Caitlin Byrne (Griffith University, Australia), Constance Duncombe (Monash University, Australia), Natalia Grincheva (Higher School of Economics, Moscow, Russia) and Steve Pike (Syracuse University, USA). Among the topics discussed were soft power in Australia and Asia Pacific region, ZOOM diplomacy, social media and a need for ‘slower thinking’ in PD, museum soft power mapping, competing discourses in PD, or US PD; a detailed summary of interventions can be read here.
Serving as elected chair of the ICA PD IG, Alina has worked closely with the leadership teams of both organizations, since 2019, and discussed how the gap in between the disciplines of Communications and International Relations can be bridged to advance the field of public diplomacy. The idea of joint panels at the main ICA and ISA annual conferences was agreed, but the pandemics led to the last minute cancelling of the ISA2020 convention; therefore, the launch of the institutional collaboration happened virtually, during this roundtable. Future plans include the organization of similar virtual sessions and events throughout 2020 and 2021, open to doctoral, early career researchers, mid-career and senior scholars from all over the world, as well as joint editorial projects and publications, such as this.
Alina is a founding member of the ICA Interest Group established officially in 2016, following a collective effort of raising signatures that she co-ordinated as a volunteer. The Group has grown fast to over 100 members worldwide and brings together scholars investigating topics related to public diplomacy, nation branding, country image and reputation, public relations for and of nations, as well as political, global and cultural communication influencing international relations. She organized the 2018 doctoral and postdoctoral Public Diplomacy preconference in Prague and the 2019 Washington “Public Diplomacy in the 2020s”, including a panel hosted by the US Department of State.
ICA is the premier international academic association for scholars in communication research, gathering more than 4,500 members from 80 countries; ISA is one of the oldest interdisciplinary associations dedicated to understanding international, transnational and global affairs, founded in 1959, with more than 7,000 members (academics, practitioners, policy experts, private sector workers and independent researchers).
Health and Science Mis/Disinformation Thematic Issue, with a Covid-19 Flavour
The top-tier open-access journal, Media and Communication, has released a timely bumper thematic issue on heath and science controversies in the digital world, edited by Associate Professor An Nguyen of BU and Dr Daniel Catalan of University Carlos III of Madrid.
In addition to nine full research articles covering a range of health and science controversies (e.g. anti-vaccine movements, climate change denial, Flat Earth doctrine, anti-5G vandalism, nanotechnology, green energy), the issue features ten rapid-response commentaries on the Covid-19 infodemic from Africa, China, Japan, Vietnam, Italy, Spain, Germany and the US.
“Digital media, especially online social networks, open a vast array of avenues for lay people to engage with news, information and debates about important science and health issues,” said Dr Nguyen.
“But, as the Covid-19 infodemic shows, they have also become a fertile land for various stakeholders to spread misinformation and disinformation, stimulate uncivil discussions and engender ill-informed, dangerous public health and science decisions.”
Faculty of Science and Technology receives funding for CyberASAP Authentibility Pass Project
Dr Huseyin Dogan (Principle Investigator) and Co-Investigators (Dr Paul Whittington, Professor Keith Phalp, Dr Nan Jiang and Dr Benjamin Gorman) from the Faculty of Science & Technology have recently been awarded £31,612 funding from the Department of Culture, Media and Sport, in collaboration with Innovate UK and the Knowledge Transfer Network, through the Cyber Academic Startup Accelerator Programme (CyberASAP). This external funding supports BU2025 Assistive Technology Strategic Investment Area.
Our CyberASAP project is named Authentibility Pass and the concept is for a smartphone application that will assist people who have reduced physical and cognitive abilities to communicate their authentication and accessibility requirements to organisations, including banks, SMEs and charities. This will be achieved by implementing secure organisation databases that store customers’ requirements. We believe the benefit of Authentibility Pass will be to increase the awareness of employees of the suitable methods to support customers with reduced abilities, resulting in higher customer satisfaction. The solution will be customisable to suit specific organisations through a ‘Software as a Service’ with varying licensing options, e.g. monthly or annual subscriptions. We have conducted market analysis and identified that there is a need for Authentibility Pass, as organisations who do not comply with accessibility regulations lose approximately £80,000 per annum through accessibility claims. Authentibility Pass builds on the knowledge obtained during Dr Paul Whittington’s PhD and Postdoctoral Research and the development of the SmartAbility Framework (supervised by Dr Huseyin Dogan and Professor Keith Phalp).
The CyberASAP programme is designed to assist academics in UK Universities to commercialise Cyber Security ideas, by providing expertise knowledge and support. Lesley Hutchins (Research Commercialisation Manager, RDS) is also included in our team to provide advice regarding commercialisation and intellectual property. There are two phases of the programme and we are currently midway through the first phase, which is the Value Proposition and Market Validation.
Usually the CyberASAP events are held in London, but due to COVID-19 these were converted to online webinars using Zoom, organised by the Knowledge Transfer Network. The webinars have been successful and included interactive participation, using ‘virtual breakout rooms’. Our team has participated in the Value Proposition and Market Validation Bootcamps, where we have learnt skills to apply in the first phase of the funding. We have presented at the mid programme review and the Value Proposition assessment, where our team was successful in proceeding to the Market Validation phase.
We are currently having discussions with industries to validate our Authentibility Pass concept, in terms of establishing their need for the Application. The team is having video calls with All-Party Parliamentary Group for Assistive Technology, BU Additional Learning Support, Cumberland Lodge, Diversity and Ability and Google. In addition to these discussions, we are distributing the Authentibility Pass Survey to people with reduced abilities, to understand their current challenges of communicating their authentication and accessibility requirements to organisations. The combination of these methods will validate our Value Proposition for Authentibility Pass, which will be presented to the CyberASAP panel at the end of July.
The remaining 20 teams in the programme will then be judged by a panel of cyber security experts and the successful teams will be invited to submit a proposal to Phase 2 of the programme, Proof of Concept. If our team are successful for this phase, we will receive an additional £60,000 of funding to develop Authentibility Pass. This will run from September 2020 to February 2021 and will cover the staff costs of the existing Co-Investigators, as well as an Application Developer.
Our aim is to convert Authentibility Pass into a commercial product that is used by banks, SMEs and charities to improve their relationship with customers who have reduced abilities. This could result in a spinout company from BU to facilitate the dissemination of the application. We envisage this creating impact for our assistive technology research and we will provide updates on our progress.