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Book your British Academy 1-1 now!

BU research, Events, pre-award, Research news, Research Training, RKE development framework

The British Academy / Leverhulme Small Grant scheme opens on Thursday, 4th September. If you are planning on submitting an application, don’t miss this opportunity!

Senior staff members from the British Academy are visiting on 10th September, 11:00 – 14:00.

They will provide an overview of the British Academy and its remit, the type of funding offered, their grant-awarding processes, and some key considerations. Then a selection of BU award-holders will give short presentations on their experience of the application and project management processes. There will be opportunities for questions and discussion. The event will be followed by a networking lunch. See the intranet page for more information and how to book.

During the lunch period, 8 one-to-one sessions will be available to be booked with the British Academy staff. If you are interested in booking one of these slots, please contact the RKEDF team with details of the particular scheme you wish to apply for or topic you wish to discuss.

 

 

New paper published: Rihova, I., Moital, M., Buhalis, D. and Gouthro, M. (2019), “Practice-based segmentation: taxonomy of Customer to Customer (C2C) co-creation practice segments”, International Journal of Contemporary Hospitality Management,  https://doi.org/10.1108/IJCHM-01-2018-0096

BU research, Events

New paper published: Rihova, I., Moital, M., Buhalis, D. and Gouthro, M. (2019), “Practice-based segmentation: taxonomy of Customer to Customer (C2C) co-creation practice segments“, International Journal of Contemporary Hospitality Management,  https://doi.org/10.1108/IJCHM-01-2018-0096

Abstract

This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Data comprising various aspects of customer-to-customer (C2C) co-creation practices of festival visitors were collected across five UK-based festivals, using participant observation and semi-structured interviews with naturally occurring social units (individuals, couples and groups). Data were analysed using a qualitative thematic analysis procedure within QSR NVivo 10. Private, sociable, tribal and communing practice segments are identified and profiled, using the interplay of specific subject- and situation-specific practice elements to highlight the “minimum” conditions for each C2C co-creation practice.

C2C

Unlike traditional segments, practice segment membership is shown to be fluid and overlapping, with fragmented consumers moving across different practice segments throughout their festival experience according to what makes most sense at a given time. Although practice-based segmentation is studied in the relatively limited context of C2C co-creation practices at festivals, the paper illustrates how this approach could be operationalised in the initial qualitative stages of segmentation research. By identifying how the interplay of subject- and situation-specific practice elements affects performance of practices, managers can facilitate relevant practice-based segments, leading to more sustainable business. The paper contributes to segmentation literature by empirically demonstrating the feasibility of practice-based segments and by evaluating the use of practice-based segmentation on a strategic, procedural and operational level. Possible methodological solutions for future research are offered.

C2C

Book a 1-1 with the British Academy

BU research, Events, pre-award, Research news, Research Training, RKE development framework, Uncategorized

Senior members from the British Academy are visiting on

10th September, 11:00 – 14:00 (FG04)

They will provide an overview of the British Academy and its remit, the type of funding offered, their grant-awarding processes, and some key considerations. Then a selection of BU award-holders will give short presentations on their experience of the application and project management processes. There will be opportunities for questions and discussion. The event will be followed by a networking lunch. See the intranet page for more information and how to book.

During the lunch period, 8 one-to-one sessions will be available to be booked with the British Academy staff. If you are interested in booking one of these slots, please contact the RKEDF team with details of the particular scheme you wish to apply for or topic you wish to discuss.

 

NIHR RDS Grant Applications – seminar & support event, Truro, Cornwall – 8th October 2019

BU Challenges, Events, Funding opportunities, NHS, pre-award

Are you planning to submit a grant application to NIHR?

We are holding a one-day event at the Knowledge Spa, Truro, Cornwall on Tuesday 8 October that is aimed at helping you to improve your chances of success..

The morning seminar session is open to anyone to come and hear RDS advisers give presentations on what makes a good grant proposal. Topics covered will include:

  • what does the NIHR look for?
  • the application as a marketing document: selling the topic, selling the method, and selling the team
  • the team
  • clarity of description and explanation
  • feasibility issues
  • identifying and avoiding potential pitfalls.

The afternoon support session of one-to-one appointments is for those who would like to discuss their own proposal with an RDS adviser.

This event is FREE and refreshments and lunch will be provided. Places are limited and will be allocated on a ‘first come, first served’ basis. In order to secure your place please register using our online form by 1pm, 25 September 2019. Find out more.

And don’t forget, your local branch of the NIHR RDS (Research Design Service) is based within the BU Clinical Research Unit (BUCRU) on the 5th floor of Royal London House. Feel free to pop in and see us, call us on 61939 or send us an email.

Save the date – 18 November 2019 – UKRO Annual Visit to BU

EU, Events, Funding opportunities, international

As usual, RDS will host annual UK Research Office visit to BU in 2019. This year’s event has been scheduled for November; the reason is obvious – Brexit. All academic staff interested in EU funding are invited to attend the event starting from noon.

Provisionally, the event will take place in FG04 seminar room; sessions will be delivered by Dr Andreas Kontogeorgos, European Advisor of the UK Research Office.
Agenda will include such topics as post-Brexit situation, remaining Horizon 2020 calls available for UK’s researchers in 2020 and development of the next EU framework programme Horizon Europe.

More information on agenda will be provided in early November. Academics are welcome to submit any other EU funding related topics for discussion to Ainar Blaudums at RDS Funding Development Team by the end of October.

UKRO delivers subscription-based advisory service for research organisations and provides MSCA and ERC National Contact Point services in the UK. As part of UKRO services, BU members of staff may sign up to receive personalised email alerts and get early access to EU funding related publications on UKRO portal.

BU Research Showcase

BU research, Events, Fusion, Research news

Flourishing with Fusion is the theme for this year’s research showcase for Mid-Career Academics.

This event will explore how fusion works in practice, and how engaging with research at BU can enhance your career. It will showcase the exciting work of a number of BU academics, and there will be a panel for Q & A.

POSTPONED from Wednesday 4th September  – a new date will be announced shortly. Contact RKEDF for more information.

ECREA Doctoral Summer School 2019 | Report by FMC PGR Daniel Hills

BU research, Doctoral College, Events, Featured, PG research

Daniel Hills (FMC PGR) has recently returned from the European Communication Research and Education Association (ECREA) European Media and Communication Doctoral Summer School. This year it was held at Tartu University, Estonia between 9th to 16th July. 

Taken from the ECREA website, the summer school brings together members of the European research community to this summer school in order to debate contemporary issues in media, communication and cultural studies. The summer school aims to provide a supportive international setting where doctoral students can present their ongoing work, receive feedback on their PhD-projects from international experts and meet students and academics from other countries, establishing valuable contacts for the future.

It is a full on conference including a variety of back-to-back workshops, lectures, group feedback sessions and consultation every day for 8 days, and is extremely intense. To qualify for this conference, I had to supply an initial 500 word abstract of my PhD, and following being successfully shortlisted for the next round, produce an expanded 3,000 word introduction and summary of my research project, as well as a 10 minute presentation summarising my research plans as they were prior to the summer school.

There were 40 delegates selected and I was lucky enough to be one of them. The conference commenced at 09:30 on the 8th with a half day meet and greet so we could all get to know one another and our personal areas of research. This was followed by lunch and then into an afternoon of interactive workshops taking us to 6PM. This was followed by a welcome drinks party where we could discuss our first day over a glass of wine and provided a great opportunity to bond with my new peers. Over the following days, we would cover a further 16 workshops, 5 lectures and most importantly for me, individual feedback sessions. Our large group was broken into 2 groups or 14 and 1 or 13, and over the course of the work were give an hour dedicated to presenting our research (10 minutes) maximum and then to receive a structured feedback from lecturers and peers whom had already read my 3,000 word paper. This delivered invaluable feedback for me and gave me a plethora of new perspectives which I had hitherto not considered.

I gained a great deal of insights, useful techniques and a re-ignition of enthusiasm towards my research throughout the 8 days, and would encourage anybody whom is more than a year into their research to apply for the 2020 version. I graduated with 10 ECTS points on the final day, but more importantly new-found knowledge and a new direction to progress with my PhD, and a whole lot of new friends and peers. I am planning on writing a paper with one of my new friends whom is interested in a similar field to my own. All in all, the ECREA European Media and Communication Doctoral Summer School has been one of the most useful academic experiences of my career to date.

Daniel Hills is a PhD researcher in the Faculty of Media and Communication at Bournemouth University, and is focusing his research in advertising planning and practice theory, aiming to complete in 2020.

Promoting Nursing CPD in Nepal

Events, Featured academics, Fusion, Impact, international, Research news, Uncategorized, writing

Bournemouth University facilitated a Strategic planning meeting to develop a Continuing Professional Development (CPD) Framework for Nepal last week in Kathmandu. The planning meeting was held on 30th July 2019 at the Institute of Medicine IOM Maharajgunj Nursing Campus.  Midwifery is not formally recognised in Nepal, i.e. as a profession separate from nursing, therefore when refer to nursing CPD in this blog we mean both ‘nurses’ and ‘nurse-midwives’.

Bournemouth University is collaborating in this project with Liverpool John Moores University (LJMU) in the UK, the IOM Nursing Campus, the Nursing Association of Nepal (NAN), MIDSON, the Nepal Nursing Council (NNC) and several other key stakeholders in Nepal to support nursing regulatory bodies to establish mandatory CPD and/or post-registration training programmes relevant to their current practice in nursing. 

The Bournemouth team (led by Dr. Bibha Simkhada with Prof. Edwin van Teijlingen and Dr.Pramod Regmi) argued that CPD offers nurses the opportunity to maintain, improve and broaden knowledge, expertise and develop their personal and professional qualities to enhance practice and career development. Nepal has had limited process and progress in ensuring CPD for nurses and the uptake of post-registration education and training  programmes or CPD tends to be ad hoc.  Generally, CPD in Nepal remains under-developed as showing evidence of having received CPD is not currently a requirement of nurses when they re-register every five year.

This project is a good example of a BU FUSION project as our earlier Research in the form of a needs assessment will to the introduction of CPD which is of course, post-registration Education in nursing, helping to improve Practice in a low-income country.  We think we have had at least some impact on nursing in Nepal as the general feeling of our strategic planning meeting positive towards introducing CPD in the near future in Nepal.

 

 

5G Rural Dorset: what would health look like with 5G?

Events, innovation

This beautiful image was created as the first part of the ‘Imagining the potential’ of change for rural life in Dorset resulting from a successful bid as a pilot area from central Government.

Beautiful drawing

Visualisation of the transformative effect of 5G

 

Template

Template for developing user cases – we explored rural GP surgeries and vulnerable users

The project team heading the work have invited the public and experts to work together to scope out potential user cases along the four themes identified in the SMART Rural Dorset work. Professor Debbie Holley attended to represent HSS at the event exploring 5G in health, facilitated by Colin Wood and the Rural Connected Communities team at Dorset Council. At the event, there was an ideas generation exercise, followed by team working to map out user case scenarios showing the improvement and benefit 5G would offer rural Dorest in terms of enahncing access to health care.

More information, including a series of videos explaining what 5G is about are available on the project website

https://www.5gruralfirst.org/