Category / Research Centres

New BU cross-faculty publication

This week Evidence-Based Midwifery published the latest article from the BU team working on the portrayal of midwifery and maternity in the media.  This qualitative paper ‘Changing the narrative around childbirth: whose responsibility is it?’ is co-authored by a multidisciplinary team including the disciplines of Midwifery, Sociology and Media.[1]  The lead author is Prof. Vanora Hundley in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH), one of longest established centres at BU, her co-authors are Dr. Ann Luce in the Faculty of Media & Communication, Prof. Edwin van Teijlingen director of CMMPH and Sophie Edlund, who was based at BU at the time of the research but who is now at Malmö University in Sweden.

The paper addresses societal’s interest in all aspects of childbirth, which is reflected in both social and traditional media. Stories often focus on dramatic, risky and mostly unrealistic events; misrepresenting childbirth and maternity care professionals. The authors raised the question: “Whose responsibility is it to ensure accurate representations of childbirth?”   Using semi-structured in-depth interviews with ten midwives working in the UK some working in the NHS, some in Higher Education or independent practice, the authors distilled four separate but inter-related themes:

(1) not my responsibility;

(2) fear of retribution;

(3) power balance; and

(4) social media.

The themes sat within two wider societal issues that reflect the current challenges for midwifery, these were (a) the ongoing battle between the social and the medical models of childbirth and (b) the impact of gender.  Finding that midwives fear the media resonates with experiences from a number of countries and professional groups. There is a need to change media discourse in both fictional and factual representations of childbirth and midwives have a critical role to play in this, but to do this they need to equip themselves with the skills necessary to engage with the media. Guidelines on responsible media reporting could ensure that media producers portray pregnancy, midwifery and maternity care as naturally as possible.

This paper is paper of a growing body of interdisciplinary research at BU across faculties, which had already resulted in six earlier publications. [2-7]  In addition last month Dr Chapleo from the Faculty of Management submitted a grant application to the ESRC under the title ‘Rebranding childbirth: understanding the role of marketing in influencing uptake of health services’, a joint application with CMMPH staff (Profs. Hundley & van Teijlingen) and the Media School (Dr. Luce).

 

References:

  1. Hundley, V., Luce, A., van Teijlingen, E., Edlund, S. (2019) Changing the narrative around childbirth: whose responsibility is it? Evidence-based Midwifery 17(2): 47-52.
  2. Luce, A., Cash, M., Hundley, V., Cheyne, H., van Teijlingen, E., Angell, C. (2016) “Is it realistic?” the portrayal of pregnancy and childbirth in the media BMC Pregnancy & Childbirth 16: 40 http://bmcpregnancychildbirth.biomedcentral.com/articles/10.1186/s12884-016-0827-x
  3. van Teijlingen, E., Simkhada, P., Luce, A., Hundley, V. (2016) Media, Health & Health Promotion in Nepal, Journal of Manmohan Memorial Institute of Health Sciences 2(1): 70-75. http://www.nepjol.info/index.php/JMMIHS/article/view/15799/12744
  4. Luce, A., Hundley, V., van Teijlingen, E. (Eds.) (2017) Midwifery, Childbirth and the Media, London: Palgrave Macmillan.
  5. Hundley, V., Duff, E., Dewberry, J., Luce, A., van Teijlingen, E. (2014) Fear in childbirth: are the media responsible? MIDIRS Midwifery Digest 24(4): 444-447.
  6. Hundley, V., Luce, A., van Teijlingen, E. (2015) Do midwives need to be more media savvy? MIDIRS Midwifery Digest 25(1):5-10.
  7. van Teijlingen, E., De Vries, R., Luce, A., Hundley, V. (2017) Meer bemoeien met media (In Dutch: more engagement with media). Tijdschrift voor Verloskundigen (in Dutch: Journal for Midwives), 41 (6):28-29.

Applications Open! Re-commissioning the Research Centres

Following a recent review by the Research Performance Management Committee (RPMC) applications are now open for the establishment of new Research Centres.  This process is open to all groups of academic staff, each led by a member of the Professoriate, to put forward proposed Research Centres.  Applications can be from established Research Centres, new groupings or new amalgamations of groupings (old and/or new).  The new Research Centres will be launched in September when existing Research Centres will cease to exist unless they have applied under this process (except where exempt).*

Research Centres are the public face of BU’s research. They bring together individuals and research teams from across the University to form collaborative and interdisciplinary groupings which, through the development and delivery of world-leading research, strengthen and underpin the delivery of the BU2025 vision.  They offer an opportunity for the Professoriate to engage in leadership of research that can contribute significantly to the aims of BU2025 – see leadership role descriptor – and provide a genuine platform for innovation and the achievement of critical mass.

Research Centres provide opportunities for staff at all levels to become members, benefitting from dynamic, creative relationships which cut across the perceived boundaries of discipline, Department and/or Faculty.  Research Centres provide members with the opportunity to be a part of an interdisciplinary research community, which enables individuals to join and establish interdisciplinary relationships and networks which can facilitate and strengthen their own research.

The Process

Applications (see pages 6 – 9) are to be completed and submitted to the Faculty Research and Professional Practice Committee (FRPPC) for approval.  As part of the application process Research Development and Support (RDS) will provide a data set of the KPI’s relating to the proposed membership for the past year.  This means that there are two deadlines – the first being to allow time for the data set to be prepared and the second for final submission to FRPPC.  Arrangements and the dates for submission vary between Faculties and are shown in the table below:

Faculty D/L for proposed

membership list

D/L for completed

application to FRPPC

D/L for approval by Faculty
FMC 5th July 2019

A Faculty meeting on 5th July 2019 will discuss and finalise Research Centre compositions. Proposed Centres and membership lists should be brought to this meeting.

14th July 2019

Details of submitting completed applications to be decided at this meeting but the deadline is 14th July and will be submitted for FRPPC via DDRPP (ethorsen@bournemouth.ac.uk)

18th July 2019
FHSS 14th June 2019

Proposed membership lists to be sent directly to Project Delivery Manager (plynch@bournemouth.ac.uk) by 14th June who will provide data set by 21st June

5th July 2019

Deadline for submission of completed applications to DDRPP (vhundley@bournemouth.ac.uk)

21st July 2019
FoM 28th June 2019

Completed applications (including membership lists) to be sent directly to Project Delivery Manager (plynch@bournemouth.ac.uk) by 28th June 2019.

28th June 2019

Same as deadline for membership list. Project Delivery Manager will forward to DDRPP (msilk@bournemouth.ac.uk)

19th July 2019
FST 21st June 2019, 5 pm

Completed applications (including membership lists) to be sent to DDRPP tzhang@bournemouth.ac.uk

21st June 2019

Same as deadline for membership list.

4th July 2019

For an overview of the approval process please see this flowchart.

If you have any questions please contact me, (plynch@bournemouth.ac.uk EXT 68265), or the DDRPP for your Faculty.

*Institutes will be exempt from this process and addressed later.  The following entities are exempt from this process for the reasons stated: NCPQSW and NCCA as they are externally recognised national centres; DMC, CoPMRE, Centre for GP Practice, Centre for Digital Entertainment and BUCRU as their purpose and remit exceeds the scope of the Research Centres policy and therefore the re-commissioning process