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New Paper Published:  Buhalis, D., Parra López, E.,  Martinez-Gonzalez, J.A., 2020, Influence of young consumers’ external and internal variables on their eloyalty to tourism sites

New Paper Published:

Buhalis, D., Parra López, E.,  Martinez-Gonzalez, J.A., 2020, Influence of young consumers’ external and internal variables on their eloyalty to tourism sites, Journal of Destination Marketing & Management, Vol. 15,

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  • Demonstrates the high use of electronic commerce by young people.
  • Discovers the great potential of online influence of young people.
  • Verifies the greater causal influence of internal variables on e-loyalty.
  • Shows the positive influence of online purchase intention on e-loyalty.
  • Presents a practical causal model of purchase intent and e-loyalty.


This study analyzes, in a generational context, the influence of young consumers’ external and internal variables on their e-loyalty to tourism sites. Using a large sample and employing structural equations (PLS), a new model is generated that includes two external variables (site design and eWOM) and two internal variables (trust and satisfaction), to which the intention to purchase online is added. These variables are very important in e-commerce and tourism, and they have not previously been studied jointly. The results show that the impact of consumers’ internal variables is greater than the impact from external ones. Moreover, the proposed causal model is practical and can be easily applied by tourism companies to improve site e-loyalty in the context of market orientation. The Importance-Performance Analysis (IPMA) carried out shows the importance of satisfaction over other variables.

New publication on essential fatty acids in donor human milk in the UK

Congratulations to FHSS PhD student Isabell Nessel who published part of her integrated PhD thesis in the Journal for Parenteral and Enteral Nutrition last week.

The paper “Long‐Chain Polyunsaturated Fatty Acids and Lipid Peroxidation Products in Donor Human Milk in the United Kingdom: Results From the LIMIT 2-Centre Cross-Sectional Study” resulted from a collaboration between BU (Isabell Nessel, Prof Jane Murphy, Dr Simon Dyall – now at the University of Roehampton), Poole Hospital NHS Foundation Trust (Prof Minesh Khashu), and St. George’s University Hospitals NHS Foundation Trust (Dr Laura De Rooy) (1). Full text can be found here:

This paper shows for the first time that donor human milk in the UK has very low levels of essential fatty acids, which are important for brain and eye development. Furthermore, donor human milk has higher lipid degradation than preterm and term breast milk. This could have important implications for preterm infant nutrition as exclusive unfortified donor human milk feeding might not be suitable long term and may contribute to the development of major neonatal morbidities.

This study followed from a narrative review Isabell and her supervisors Prof Minesh Khashu and Dr Simon Dyall published last year, which suggested that current human milk banking practices might have detrimental effects on essential fatty acid quality and quantity in donor human milk (2).



  • Nessel, Isabell, et al. “Long‐Chain Polyunsaturated Fatty Acids and Lipid Peroxidation Products in Donor Human Milk in the United Kingdom: Results From the LIMIT 2‐Centre Cross‐Sectional Study.” Journal of Parenteral and Enteral Nutrition(2020).
  • Nessel, Isabell, Minesh Khashu, and Simon C. Dyall. “The effects of storage conditions on long-chain polyunsaturated fatty acids, lipid mediators, and antioxidants in donor human milk–a review.” Prostaglandins, Leukotrienes and Essential Fatty Acids(2019).

What do you know about the new Coronavirus Regulations?

You are probably aware that State agencies have general powers to prevent and control specific communicable diseases.  However, you may not fully appreciate the full extent of these powers. The Health Protection (Coronavirus) Regulations 2020 were rushed into force in England without parliamentary scrutiny and limited publicity on 10 February 2020, to address the potential threat of  the Wuhan novel coronavirus (2019-nCOV).  This secondary legislation grants Public Health England (PHE) wide powers to detain, isolate, treat and quarantine both domestic nationals and international  visitors, and builds upon the wider public health powers available under the Public Health (Control of Disease) Act 1984.  Of particular note, is the ability of the Secretary of State to issue or withdraw a ‘serious and imminent threat declaration‘ by website notice (S3); and the wide powers that are subsequently afforded to registered public health consultants working within PHE.  These powers include the ability to force individuals to submit to medical investigation, treatment and isolation without consent.  It is a sober reminder of just how precious and vulnerable our freedoms are when there are perceived threats to the wider public interest.

HE Policy Update for the w/e 14th February 2020

The government has been reshuffled and we have a new Minister for Universities, Michelle Donelan. Chris Skidmore was liked in the sector but has not had the role long, either time.

Reducing bureaucracy in research

After recent stories about plans to reduce bureaucracy in research bidding by removing a section on impact (later it was noted that impact should be covered in a different section instead!), UKRI are trialling a new “streamlined” process.

  • The review will involve removing unnecessary paperwork like arduous funding applications and will examine research selection processes and research approaches and methods.
  • As part of this, the government will be consulting with world-leading scientists, researchers, academics and others in the coming weeks on what more can be done.

The two calls are:

EPSRC New Horizons

EPSRC’s £10 million New Horizons fund will support up to 50 highly transformative research projects across mathematics and the physical sciences. The projects will be funded via a streamlined process, with a focus on the transformational potential of the research. Applications will be invited up to a value of £200,000, for a duration of two years, without costing required in the application. The proposal paperwork submission will only consist of an anonymous four-page case for support, with a further two pages outlining the team’s ability to deliver. Successful projects will provide detailed costings after a decision has been made. Proposals are welcomed across two broad areas:

  • Novel physical sciences research aimed at new approaches for understanding fundamental Physics, Chemistry and Materials Science, the creation of new experimental approaches and the discovery of new molecules and materials.
  • Novel advances in mathematical sciences research across the breadth of pure and applied mathematics as well as in statistics and operational research.

NERC Pushing the Frontiers of Understanding

The Pushing the Frontiers pilot will support the very best individual researchers in the environmental sciences to push the frontiers of knowledge with ground-breaking, risky, innovative scientific discovery. NERC £10 million Pushing the Frontiers pilot will fund successful proposals at the level of award to facilitate ground-breaking discovery over a period of three to four years. NERC will fund projects via a streamlined process, with focus on the proposed transformational research (five pages), and the skills and track record of the individual (two pages). Successful proposals will be asked for a justification of resources after a decision has been made. Proposals are welcomed across the environmental science remit.

Full guidance will be available when the calls are published in the coming weeks on the EPSRC and NERC websites.

Parliamentary News

Local MP Sir Christopher Chope (Christchurch) has introduced 41 Bills to the Commons. Chope is well known for filibustering (talking a lot so that Bills run out of parliamentary time and fail) and for objecting to private members’ bills so they do not have the chance to become law. It is likely he is playing a parliamentary game here (he has done this before) and none of his Bills will go anywhere. They look designed to provoke.  One Bill he has introduced does touch on HE – student loan interest rate levels.  This is a theme he has touched on before – we’ll be watching just in case the Bill does proceed.

And the reshuffle:

The Institute for Government has a summary:

  • The full cabinet has now been appointed. There is one fewer cabinet minister, given the abolition of DExEU at the end of January, although Steve Barclay will still be in cabinet meetings as the new chief secretary to the Treasury.
  • There are also fewer ministers ‘attending’ cabinet without having full cabinet posts. Under David Cameron and Theresa May, there were many of these ministers attending – but Boris Johnson has now reduced that to just four roles. Two of those who previously attended cabinet – Kwasi Kwarteng at BEIS and Lord Goldsmith at DfID, Defra and the FCO – are still ministers but no longer attend cabinet.

Student NDAs

The BBC has reported on 45 universities using NDAs to stop students publishing details of their complaints of harassment or bullying, amongst other things.

The story provoked outrage from the (then) Minister who called it “an abuse of power”. The BBC says: “The student complaints regulator, the Office of the Independent Adjudicator, said the use of NDAs was “not appropriate” and advised against the practice.”


The PM intends to reduce the salary threshold for skilled migrant from £30,000 to £25,600 after Brexit. The detail of these plans will be confirmed following Friday’s cabinet meeting. This change follows substantial lobbying from several business sectors including the NHS and schools who rely on non-UK talent in lower paid job roles. The Migration Advisory Committee have been central to the immigration decisions over the last few years and have stepped down from their previous position to implement an across the board (all regions) higher salary threshold. In announcing this change the Government estimates that under the proposed Australian-based points system there will be a cut of 90,000 unskilled EU migrants coming to the UK a year, and an increase of 65,000 skilled workers from Europe and further afield. The new threshold is expected to be introduced for January 2021.

Yet to be discussed with the EU are the potential changes to fees for EU students to attend British universities after the end of the Brexit transition period.  It is expected that EU students will be expected to pay international student fees.  One thing to note is that there is a double impact here – not only will fees go up, but the students will no longer be eligible for student loans for tuition or maintenance.

And we’re waiting for a response to this parliamentary question raised by Daniel Zeichner MP:

  • To ask the Secretary of State for the Home Department, whether she plans to create new endorsing bodies for the new global talent visa to enable science and technology companies in (a) Cambridge and (b) the UK to access the global talent that they need to innovate and grow. [624]

Role of feedback in well being

HEPI have published Students with few or no helpful teachers are 146% more likely to report a high level of dissatisfaction with life which highlights the factors most affecting student wellbeing following statistical analysis of the previous HE Student Academic Experience Survey results.

The key findings in What affects student wellbeing? (HEPI Policy Note 21) include:

  1. a relationship between ethnic identity and dissatisfaction with life, with life satisfaction scores of under 7 (on a 0-to-10 scale) varying from 42% among Bangladeshi students to 28% among White students
  2. a similar relationship between ethnic identity and anxiety, with anxiety scores of 7 or more ranging from 27% among Mixed identity students to 21% among Black African students
  3. more dissatisfaction with life among students from the lowest participation quintile than from the highest participation quintile (35% vs 30%)
  4. higher dissatisfaction with life among students who live at home while studying and who commute more than five miles (37%) than among those who have relocated to their place of study (30%)
  5. only 12% of students who relocate to study work 12 or more hours a week compared to 25% of students who continue living at home – but longer working hours have no significant effect on anxiety and only a small negative effect on life satisfaction
  6. 62% of students think all or most staff are helpful and supportive, while 22% say half and half are and 7% say few or none are
  7. as the proportion of staff experienced as helpful and supportive declines, the proportion of students reporting high anxiety rises, from 22% to 33%
  8. dissatisfaction with life is reported by 24% of students who feel all or most staff are helpful and supportive, but this rises to 49% among students who feel few or no staff are helpful and supportive
  9. when logistic regression is applied to the data to find out the actual independent effect of each variable, students who say they experience few or no helpful teachers are seen to be 146% more likely to report a high level of life dissatisfaction than students who report all or most teachers are helpful
  10. logistic regression also shows students who report few or no helpful teachers are 65% more likely to report a high level of anxiety than students who report all or most teachers as helpful

Tim Blackman, Vice-Chancellor of the Open University and the author of the report, said:

  • ‘Student wellbeing is often seen through the lens of counselling and mental health support. This new analysis identifies other possible factors that may increase the risk of particularly high levels of anxiety and dissatisfaction with life among higher education students. 
  • Can some of the drivers of high levels of poor wellbeing among students be the way that we as universities and a sector undertake teaching and assessment? Can we look at student wellbeing and learn from good practice in the workplace, where stress is often seen in terms of how work is organised?
  • … the statistical evidence found…suggests a wellbeing gain from improving teaching and feedback. Higher education institutions should see increasing their students’ experiences of helpful teachers and useful feedback not just as important to student achievement but also as part of their wellbeing strategies.’

Nick Hillman, Director of the Higher Education Policy Institute, said:

  • ‘This new analysis…proves beyond reasonable doubt that there is a close link between teaching quality and student wellbeing. You cannot choose to focus on one or the other.
  • Any institution that wants to raise its levels of student wellbeing should invest in teaching staff who know how to interact with students effectively and have the time to do so.’

Parliamentary questions

A parliamentary question on easier home/university student access to GPs.

Q – Dame Diana Johnson: To ask the Secretary of State for Health and Social Care, whether his Department has made an assessment of the potential merits of enabling students to register with a GP at home and at university.

A – Jo Churchill:

  • Anyone who requires treatment that a general practitioner (GP) or healthcare professional regards as an emergency, or as immediately necessary, should be provided that treatment free of charge, regardless of whether they are registered with a GP.
  • It is not possible for patients to register with two GP practices at the same time. However, we recognise that students registered with a university GP practice may wish to access treatment from another GP when returning home or when away from university. Students can therefore register as a temporary resident at another GP practice. Temporary residence applies where a person intends to be in an area for more than 24 hours but less than three months. Once registered, patients can receive treatment in the same way as other patients. Details of a patient’s treatment whilst at their temporary practice will be passed to their permanent practice.
  • Inquiries and Consultations

Click here to view the updated inquiries and consultation tracker. Email us on if you’d like to contribute to any of the current consultations.


The Houses of Parliament have entered recess and there will not be a policy update next week.


To subscribe to the weekly policy update simply email

JANE FORSTER                                            |                       SARAH CARTER

Policy Advisor                                                                     Policy & Public Affairs Officer

Follow: @PolicyBU on Twitter                   |             



BU Research with people sleeping rough locally

Homelessness in the UK is a massive issue, with numbers increasing year by year. The South West region had the third highest number of rough sleepers in England in 2018.  Bournemouth is within the top 24 local authorities for highest numbers of homeless individuals.

There are big health inequalities for people who are homeless. The mean age of death for a woman living on the streets is 43 years and for a man 45 years.  This is almost half of the mean life expectancy of those living in homes. Yet people who are homeless, especially those living on the streets, find it incredibly difficult to navigate and access health and social care.

Drs Vanessa Heaslip, Sue Green, Bibha Simkhada (Department of Nursing Science) and Huseyin Dogan (SciTech) have been awarded a grant by the Burdett Trust for Nursing to identify potential technological solutions to promote self-care of people sleeping rough.  They aim to develop a freely available app, enabling navigation and access to resources to manage complex health and social care needs. The team from Bournemouth University will be working in partnership with a local GP from Medicine Providence Surgery, Street Support, Big Issue and Dorset Healthcare NHS Trust on this project.

If you would like any further information – please contact the lead researcher Dr Vanessa Heaslip on or 01202 961774

New BU diabetes research

Congratulations to Dr. Sarah Collard in the Department of Psychology, Dr. Pramod Regmi in the Department of Nursing Science and FHSS Visiting Professor Katherine Barnard-Kelly on their publication: ‘Exercising with an automated insulin delivery system: qualitative insight into the hopes and expectations of people with type 1 diabetes’  [1]. This paper in Practical Diabetes is a joint publication with several North American scholars.

The authors of this qualitative paper distilled three themes related to the benefits of automated insulin delivery systems: (a) more freedom and spontaneity in the individual’s ability to exercise; (b) relief
from worry of hypoglycaemia as a result of exercise; (c) removing the ‘guesswork’ of adjusting insulin for exercise, as well as two further themes relating to potential concerns with regard to safely exercising while wearing an automated insulin delivery system.

Well done!

Prof. Edwin van Teijlingen




  1. Collard, S.S., Regmi, P.R., Hood, K.K., Laffel, L., Weissberg-Benchell, J., Naranjo, D., Barnard-Kelly, K. (2020) Exercising with an automated insulin delivery system: qualitative insight into the hopes and expectations of people with type 1 diabetes, Practical Diabetes 2020; 37(1): 19–23

Performative Social Science reaching wider audiences

A Chapter on Performative Social Science for the International Encyclopedia of Communication Research Methods by BU’s Dr Kip Jones has achieved 1500+ reads on ResearchGate.

Performative Social Science (PSS) is an arts-led method of research and dissemination developed by Jones at Bournemouth University over ten years and is recognised internationally. Recently lauded by Sage Publications, they described PSS as pioneering work that will ‘propel arts-led research forward’ and be a ‘valued resource for students and researchers for years to come’.  

Performative Social Science (PSS) is positioned within the current era of cross-pollination from discipline to discipline. Practitioners from the Arts and Humanities look to the Social Sciences for fresh frameworks, whist Social Science practitioners explore the Arts for potential new tools for enquiry and dissemination.

‘Kip Jones brings the genre of what he calls performative social sciences forward with wide-ranging theoretical, academic, and artistic products in a various media that takes up how social scientists can use art for investigation and dissemination.’ —“Embodied Methodologies, Participation, and the Art of Research” by Madeline Fox  

Dr Kip Jones, Reader in Qualitative Research and Performative Social Science retires from Bournemouth University at the end of February, but will continue with PhD supervision on a part-time basis. He has four potential publications in discussion with publishers, including a volume on PSS. 

New BU paper published on Plos One

Congratulation to Dr Francesco Ferraro, who published his latest paper on Plos One. 

The paper “Comparison of balance changes after inspiratory muscle or Otago exercise training” comes from Dr Ferraro`s PhD where, under the supervision of Professor McConnell, Dr Gavin and Associate Professor Wainwright, he looked at the effects of inspiratory muscle training on balance and physical performance with older adults.

This latest paper looks at the potential benefit of inspiratory muscle training as an alternative to standard balance training intervention.  The findings of this pragmatic parallel study support the hypothesis that 8 weeks of unsupervised, individual, home-based inspiratory muscle training, improves balance ability to a similar extent to supervised, group-based balance training in healthy older adults.

The article is now fully available as open access here


Dr Ferraro.


Deep Transformation and the Future of Organisations, The Penthouse, Tunis, 6-7 December 2019

Following the successful conference on the “Sustainability Goals implementation in the Era of Digitalisation in North African Countries” involving a team of colleagues i.e. Dr Julie Robson, Dr Kaouther Kooli and Dr Elvira Bolat (details here), once again Bournemouth University successfully collaborated with the Manouba University, the Laboratory LIGUE and the APIQ-ISCAE, to organize the 4th Edition of the LIGUE International Conference held in Tunis, on a very timely and interesting conference addressing the “Deep Transformation and the Future of Organisations”, the 6&7 December 2019. More than 240 academics in all fields of business science and practitioners have participated to this interdisciplinary event and more than 60 blind reviewed communications and talks have been presented. In addition to the papers’ presentation sessions, 2 special sessions and 4 workshops have been organised around sustainability issues in the textile sector, Case studies, General Data Protection Regulation, Governance in local collectivities, Methodology and Critical thinking.














Opening Ceremony Panel : Professor Jouhaina Gharib   (Chair of the University of Manouba), Professor Hamadi Matoussi (Founder of the LIGUE laboratory and Co-Chair of the conference), Professor Salma Damak (University of Carthage, Chair of the conference), Professor Hamida Skandrani ( University of Manouba, Chair of the LIGUE laboratory), and Dr Malek Sghaier ( Lecturer, Opening the ceremony)

This Fourth Edition of The LIGUE Conference was also an occasion to celebrate the 20th  anniversary of the Laboratory LIGUE to witch the Bournemouth took part.

Team BU (Sangeeta Khorana, Ediz Akcay, Kaouther Kooli, Hiroko Oe) and festive events : Christmas in Tunis and the 20th anniversary of the LIGUE laboratory

This year’s conference took a multidisciplinary perspective to provide insight from marketing, management, accounting, finance and corporate governance on key issues challenging organisations. In addition to the issues of sustainability, other themes were explored providing insight on issues challenging the future of organisations. This conference is supported by several organisations i.e. The University of Manouba, Bournemouth University, the Associations for the Promotion of Innovation & Quality (APIQ) la quality, Tunisia), the Academy of Marketing B2B Marketing Special Interest Group.

In addition to the plenary sessions held on the morning of the 6th December 2019, interesting papers were presented and discussed during the two-day conference. Best papers are being selected for the review process of ranked journals (ABS, CNRS, FNEJ, ABCD).

Professor Michael Baker (Editor of the Journal of Customer Behaviour and Social Business), Professor David Lichtendhal, Editor of the Journal of Business to Business Marketing, Dr David Lindridge (Editor of Qualitative Market Research- an International Journal), Professor Hajj Nekka (Editor of RISO ), Professor Khaled Hussainey and Professor Aziz Jaafar (Editors of the Journal of Financial Reporting and Accounting), Professor Nadia Albu (Editor of Journal of Accounting And Management Information System), Professor Han Donker and Dr. Saif Zahir (Editor of International Journal Of Corporate Governance), Dr Elise Penalva Icher (Editor of ROR), Prof Olivier Joffre and Stephane Tebuq (Editors of Recherche et cas en sciences de gestion).











On behalf of Bournemouth University, the Academy of Marketing B2B marketing special interest group, our special partner the LIGUE laboratory, I would like to express my gratitude to their dedication to enhance and support academic research not only in the UK but also in Tunisia.

The conference also involved practitioners in many ways i.e. workshops and presentations. I would like to express my gratitude to all the organisations that have supported this event, special thanks go to Sartex (from the Tunisian Textile and Clothing industry), PREMIUM Multiservices, Institut Francais, Justtech Links to the Future.- PMF, Authentika and the American Chamber of Commerce Centre Chapter.

Mrs Jasenka Lutjik, American Chamber of Commerce Centre Chaptre (Tunisia)

Please find below a few examples of this conference’s achievements :

  1. A plenary session with key speech from Professor Sangeeta Khorana, Bournemouth University, addressing the future of international trade in the era of blockchain and bitcoins and Professor Hajj Nekka, Angers University, (France)   of Human Resource Management in the era of societal transformations: a critical view Moderator
Professor Sangeeta Khorana (Bournemouth University), Professor Wafa Khilf, chairing the plenary session, Toulouse Business School, Spain, Professor Hajj Nekka (Angers University, France)

2-A plenary session organised by Dr Kaouther Kooli and focusing on the Textile and Clothing industry. Bournemouth University, the University of Manouba and the University of Florence have established the on-going global debate on the pollution caused by the global textile and clothing industry as featured by so many international conferences e.g. the Sustainable Apparel and Textile Conference that will be held in Amsterdam in April 2020, the International Conference on Global Textile Industry, Regulatory Standards and Regulation in London in January 2020.















This session provided insight on sustainability in the textile and clothing industry and involved academics and practitioners:

  • A young team including Nour Jmour, chemical engineer and Malek Zaguia, director of Communication both represented Sartex, one of the most important players in Africa in the textile and clothing industry with more than 5000 employees. They provided insight on the Sustainability activities performed by Sartex.
Malek Zaguia, Director of Communication and Nour Jmour, Engineer (SARTEX)


  • Professor Patrizia Zagnioli from the University of Florence (Italy), gave insight on the sustainability activities performed in Prato, the second biggest district of Textile and clothing industry in the world and the first in Europe.
Professor Patrizia Zagnoli, the University of Florence.
  • Dr Hiroko Oe presented the potential of implementations of ICT to the B2B and B2C relationships. She emphasised the positive impact of ICT in enhancing the collaboration between businesses and consumers in the globalised era. She also added that in sustaining the small and medium sized textile firms, more active discussions on how to design roadmaps in responding to the UN Sustainable Development Goals are important.
Dr Hiroko Oe, Bournemouth University


  • Professor Hamida Skandrani, Dr Kaouther Kooli, addressed the cultural influence on the implementation of the UN sustainability goals, from the perspective of the Tunisian textile and clothing industry. This presentation also involved Ana Paula Teixeira, a BU postgraduate student that contributed to the data collection during her internship in the summer 2019.
Professor Hamida Skandrani, University of Manouba and Dr Kaouther Kooli, Bournemouth University


This session was very successful and gave an international perspective on the issues of sustainability in the textile and clothing industry. Research papers and research funding proposals are being developed based on very rich information produced in this session. Potential partners from practice and from academia have been identified and initial contacts have been made.

In addition to this session, papers addressing sustainability issues in different contexts have been presented during the two days.

Ediz Akcay, Bournemouth University.

As the Chair of the Academy of Marketing B2B Marketing special interest group, Dr Kaouther Organised an insightful session on how B2B marketers reach customers in the era of GDPR. Is GDPR as relevant for Tunisia as for the UK? Yes definitely. A video conference was organised with very strong contribution from Bournemouth University.Professor Sangeeta Khorana commented about the outcomes of the discussion. The session was facilitated in Tunisia by Dr Hiroko Oe, Ediz Akcay and Dr Kaouther Kooli. In the UK (EBC), the session was facilitated by Dr Elvira Bolat, Dr Mili Shrivastava and Dr Danny Liang. As well as constituting a proof that it is possible to run a Carbone zero conference, this session provided interesting and deep insight into how each marketer approached the issue of GDPR.The General Data Protection Regulation 2016/679 (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas GDPR present new challenges for B2B firms in both countries. In the UK, businesses have to comply with the regulation when building their databases and contacted new customers. Although Tunisia is not the EU, most of its international trade is done with the EU. In addition the Tunisian legal framework emphasise GDPR as a key issue for organisations in Tunisia (details here). B2B marketers from Tunisia and the UK met together via video conference to discuss and share views on how GDPR is affecting the way they reach potential customers.

Professor Sangeeta Khorana commented about the outcomes of the discussion. The session was facilitated in Tunisia by Dr Hiroko Oe, Ediz Akcay and Dr Kaouther Kooli. In the UK (EBC), the session was facilitated by Dr Elvira Bolat, Dr Mili Shrivastava and Dr Danny Liang.

As well as constituting a proof that it is possible to run a Carbone zero conference, this session provided interesting and deep insight into how each marketer approached the issue of GDPR.

Video Conference: How B2B marketers reach their customers in the era of GDPR?
Participant from Tunisia

Malek Zaguia, Sartex

Nour Jmour, Sartex

Nawal Ayadi, Paris Dauphine

Nebil Belaam, Emrhod Consulting

Nizar Nouiri, Factory 619

Participants from the UK

David John, Regional Manager, Eriks (Confirmed)

Timothy Foxx Neal, Digital Marketing Executive, Squire Technology (Confirmed)

Pauline Dean, Procurement Category Manager, BU

Fred Fowler, Founder, Core Computers. (Confirmed)

Ana Paula Teixeira, free lance Digital B2B marketer.

 4-Professor Salma Damak (University of Carthage, Tunisia) and Professor Samir Trabelsi (Brock University, Canada)organised a very interesting session on

Governance and financial transparency of local authorities.

In the presence of elected representatives of the local authorities, the session was dedicated to governance and financial transparency. Pr Damak presented the Tunisian regulatory framework for the management of local authorities and insisted on the need to comply with international accounting standards for financial reporting for public entities (IPSAS)

Pr Samir exposed the challenges of local governance in a moving context especially for a country in political transition phase. He proposed some recommendations in order to improve the governance of local communities while preserving local specificities.

Professor Samir Trabelsi, Brock University, Canada Professor Salma Damak, University of Carthage, Tunisia

5- Professor Wafa Khlif, Toulouse Business School, Spain, organised a special session on critical thinking and the ability to engage in reflective and independent thinking. Pr Khlif exposed the various skills that we need in order to be able to think critically (observation, analysis, interpretation, reflection, evaluation, inference, explanation, problem solving, and decision making)

Professor Wafa Khlif, Toulouse Business School, Spain

6 – Last but not least, a visit to Sartex was arranged the day after the conference. Professor Hamida Skandrani, Professor Sangeeta Khorana, Professor Patrizia Zagnoli and Dr Kaouther Kooli met with Mr Mounir Zarrad, Mr Ibrahim Zarrad, Mr Malek Zaguia and Ms Nour Jmour.

After a guided tour of the premises and the water plant, a meeting was held at Sartex to discuss future collaborations on research, education and bids for research funding.


Dr Kaouther Kooli, Mr Mounir Zarrad and Professor Sangeeta Khorana, Mr Malek Zaguia and Professor Patrizia Zagnoli and Mr Ibrahim Zarrad, tour and meeting at Sartex.

Finally, Dr Hiroko Oe and Ediz Akcay, academics from Bournemouth University, including ECRs, have the opportunity to undertake guest editing work for ABS ranked journals.

The special issues of all the journals supporting the event will be promoted at Bournemouth University and submissions will be welcomed.

If you need further information, please feel free to contact Kaouther Kooli :

in the meantime, special thanks go  to Professor Hamida Skandrani, Professor Salama Damak,  the big boss Dr Hanen Moalla and Dr Rihab Zorii for their dedication before, during and after the conference.

Dr Rihab Zorii and Professor Hamida Skandrani




Professor Hamida Skandrani (University of Manouba and Chair of the LIGUE laboratory) and Professor Salma Damak (University of Carthage) happily supporting each other before going live on one of the national radios (RTCI Chaine Internationale) to promote the conference.


For more pictures, please join us on :

Looking forward to receiving your feedback and to updating you on the next conference.

Dr Kaouther Kooli

Principal Academic in Marketing

Business School, Bournemouth University



International Centre for Tourism and Hospitality Research

ICTHR has recently been re-approved for another three years. If your research is in (or partly overlapping with) tourism or hospitality or related subjects such as events and leisure, join with other researchers in this centre.

What does membership involve?

  • addition of your details to the ICTHR website,
  • addition to the ICTHR email list, giving you news and updates from the centre, for example on meetings, seminars and workshops.

What does it give you?

  • collaboration across BU with other tourism and hospitality researchers,
  • workshops and seminars relevant to your research,
  • use of the centre membership, e.g. on grant applications as appropriate.

Simply email Adam Blake to be included.