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eBU is now live with papers for comment!


eBU can now be accessed

I am delighted to announce that eBU, the online BU journal that operates on the basis of immediate publication and open peer review, is now live with two papers ready for comment.

Jane Murphy (HSC), Louise Worswick (HSC), Andy Pullman, Grainne Ford (Royal Bournemouth Hospital) and Jaana Jeffery (HSC PhD student) suggest that e-learning is a great way to deliver nutririon education and training for health care staff who are involved in the care pathway for cancer survivors. The abstract can be found below:

Health care professionals are in a prime position to provide diet and lifestyle advice, but there are gaps in their own knowledge and education highlighting the need for improvements in teaching and learning approaches. This paper presents the rationale for the design, implementation and evaluation of an e-learning resource to deliver nutrition education and training for health care staff who are involved in the care pathway for cancer survivors. The findings of the evaluation are discussed and the importance of the resource in terms of its impact upon the provision of nutrition, diet and lifestyle advice in practice for the delivery of care and support of cancer survivors.

This paper can be accessed here –

Dorothy Fox (ST) uses original research to discuss the dynamics of doctoral supervision and provides recommendations for improving supervisory practice. The abstract can be found below:


This article reports an exploratory study of the professional relationships between supervisors who co-supervise management doctoral students in England. It draws on the concept and theoretical framework of emotional geographies (Hargreaves 2001) to understand the affective elements of these relationships. Team supervision has become mandatory in many Western universities and whilst the advantages and disadvantages of this development have been identified, the relationship between supervisors has not received the same attention. This is despite the evidence from students that positive or negative relationships within the supervisory team are of critical relevance to a successful outcome. Data from 13 in-depth interviews with supervisors was analysed and the emotional geographies are revealed. Further analysis showed that differences within the relationship are resolved in ways that are either ‘autocratic’, ‘overtly democratic’ or ‘covertly democratic’. With the aim of improving the quality of supervisory practice, the implications for doctoral supervision are discussed.

This paper can be accessed here –

I’ll bet you it’s a baby!



The new royal baby has been born.  Good news for Kate and William and also for the betting shops.  Apparently a large number of people bet on a girl being born on the estimated due date July 13th, and the punters seem to believe the gender would be female.  As a consequence, a large amount of money was made by UK betting shops.   The next bet is, of course, on his name.  Some websites seem to suggest the bookmakers favoured the name James, such as a website in the Netherlands (  A Canadian website suggested a few days before the birth that “James or George were the favourites” for a boy (  On the webpages of one of the UK’s larger betting shops today’s  (22nd July) top 13 boys’ names were: George, James, Alexander, Louis, Arthur, Henry, Phillip, Albert, Spencer, David, Thomas, Richard & Edward.


Betting on aspects of the royal birth and baby is a way of being involved in the same way that betting on your football team to win its first away-game of the season is part of being a supporter for some.  Luckily, there are many more options to waste your money, punters can also put money on the colour of his hair, baby’s first word, and if you want to wait a little longer for your money:  the name of his first love, age of first nightclub visit photograph, first official visit overseas, whether the prince will ever compete in the Olympics, and the university where he will study.



Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

School of Health & Social Care

Bournemouth University, UK






A Women’s Academic Network at BU

This September marks the launch of a Women’s Academic Network here at BU. The launch event will be hosted by Professor John Vinney  and Sue Sutherland, OBE and is open to all BU academic staff.

 Why do we need a women’s academic network?

 Bespoke networks for women are common across business and within the media, both in the UK and across Europe and the USA.  Within the profession, there are networks for women in science and philosophy (for example). These bespoke networks exist in recognition that professional women regularly face gender related challenges in the workplace. Thus women’s networks also function to support women  and  to raise their profile within organisations and beyond, as well as to lobby on gender inequality issues. Despite decades of lobbying and the notable achievements gained by women in the workplace, women in academia have not managed to make significant gains across the sector.  This extraordinary situation has recently been highlighted in Nature and most recently, in the Times Higher Education through a series of features highlighting the seriousness of multiple career obstacles impacting on female academic staff in particular.

  How did we create WAN?

The network we are developing here is informed by work I undertook at UEA, as co-Chair of a Research Network for Women. I began by approaching a number of women across the University, and our initial meeting began with a discussion as to how we would envisage such a network and what its purpose would be We then ran a University wide survey, again to establish demand for such a group. We relied on the survey being passed forward and while we recognise that not everyone may have been able to participate, there was sufficient response from colleagues to identify a demand and need for such a forum to be established (see here for results). 

 What are our aims?

The aims of WAN are to support women and women’s interests, in all their diversity, across BU. 
As a distinct and separate entity we will also work alongside and support, Athena Swan, DDE and the Equalities Office.

 How will we do this?

Through a programme of events we will be seeking to:
Raise the profile of women across the University
Create a regular networking forum
Identify important career issues for women academics with a view to further consultation


What does WAN look like?

Our current committee (based on attendance at the last committee meeting) is as follows:

Co-Convenors (elected for one year in the first instance)

Amber Burton
Sara Crabtree
Heather Savigny

Committee Members

Carrie Hodges
Vanora Hundley
Julie Robson
Elizabeth Rosser
Chris Shiel
Gail Thomas
Shelley Thompson
Kate Welham
Amanda Wilding
Huiping Xian
Tiantian Zhang


How can you get involved?

Come to the launch event and learn more about WAN and how you can contribute to the network.


When is the launch?

September 26th
Where: venue tbc
What time: 5-7pm. Children and other dependents are welcome
To help us with catering and room bookings, please register by contacting Jo Downey (

Further details including room and speaker information will be provided nearer the time

 If you would like to offer an event, please contact Sara Crabtree, Amber Burton or Heather Savigny (;; )


Journal Citation Reports® (JCR) 2013 now available

The 2013 Edition of Journal Citation Reports® (JCR) provides a combination of impact and influence metrics, and millions of cited and citing journal data points that comprise the complete journal citation network of Web of ScienceSM.

The 2013 Edition of JCR includes:

  • More than 10,800 of the world’s most highly cited, peer reviewed journals in 232 disciplines
  • Nearly 2,500 publishers and 83 countries represented
  • 379 journals receiving their first Journal Impact Factor

Data from the JCR can be used to provide a quantitative, systematic review of the world’s leading journals.

You can access  the JCR and Scopus’s corresponding Journal Analyzer tool via the Library A-Z List of Databases.

If you need any help researching and finding information, using library researcher tools, navigating reference management software or advice on depositing your open access materials in BURO via BRIAN please get in touch with your School Library Team.

Inventions and Intellectual Property Law comes alive at the Festival of Design and Innovation 2013

The annual Festival of Design and Innovation (FoDI) opened on Thursday 20 June 2013.  It was an opportunity for students from the School of Design, Engineering and Computing (DEC) to exhibit their innovations and creations. “A cake icing pen, a computer game controlled by brain power and a glamping pod were just some of the ground-breaking ideas and inventions on display at this year’s FoDI.”

During the academic year, final year students from DEC are paired off with final year students from the Law Department studying Intellectual Property (IP) Law.  The law students are tasked with advising their DEC clients on the protection and exploitation of their innovative creations.  The DEC clients then incorporate the advice which they have received from the ‘lawyers’ into their final year projects.

The IP-DEC Project brings Intellectual Property law to life.  It gives an opportunity for law students to apply IP Law to real-life inventions and in turn it helps the DEC client to understand the importance of strong IP protection when preparing to protect, market and exploit their various creations.

The IP-DEC Project culminates with Awards for the Best DEC Student; Best IP Student and Best IP-DEC Group sponsored by Paul Turner, a retired Patent Attorney.

The Paul Turner Prize for the best IP-DEC Group was awarded at the opening night of the Festival.  The prize was awarded to Law Students Danielle Foster and Luke Trim and DEC Students Benjamen Armstrong, George Burge, Joseph Carter, Markko Reinberg, Nicholas Cron, Thomas Clements and Thomas Reynolds.

Paul Turner with two of the winning DEC students and law students Luke Trim and Danielle Foster.

The Paul Turner Individual Prize for the Best IP Student went to Gemma Jefferies whilst the Paul Turner Prize for the Best DEC Student was awarded to Coco Canessa.  The Individual Prize winners will officially receive their awards at the Graduation Ceremony in November 2013.

The opportunity to apply Intellectual Property Law to real-life scenarios and to real-life innovations together with helping the DEC clients to grasp the importance of IP law, makes this project truly unique.

The IP-DEC Project is co-ordinated by Dr. Dinusha Mendis (Law); Dr. Tania Humphries (DEC); and Dr. Reza Sahandi (DEC).


How can we help you meet your research goals? (or things I wish I had known as an early career researcher) (Demystifying the research process part 2)

Research is difficult. And like the loneliness of the long distance runner it can be isolating too.  The aim of this post is demystify some of those early career uncertainties about what is expected, and to think about how we can work together in research as process (rather than content). It is underpinned by the questions: what should an early career researcher be aiming for? And how can we help those goals be identified, made manageable and achievable?  It is based on a session I recently ran with some of my early career research colleagues.

We set aside a morning to begin this conversation. We started with a discussion about some of the constraints and barriers to research, both across the sector and within BU.  Across the sector, government the Russell Group’s response to this (grr) all militate to pose greater challenges than perhaps 10 or 20 years ago.  Within BU there are also a set of strategic goals across the University, schools and groupings. And of course, colleagues also have their own personal research goals.

Having discussed this wider context, we then began to think and talk about what we would want to achieve with our own research and how these goals might align with the context we are in. We did this through a conversations around a set of questions about research as process:
e.g. what is research?
what  does a good research profile look like?
Where do you want your research to be at the end of the summer? After one year? Three years? (full set of discussion questions available from me

Through these conversations we then generated a series of outcomes:

  • Colleagues developed realistic research plans for over the summer (which included holiday away from research and work generally)
  • Shared practice on how to develop a research timeline for the forthcoming year and for three years
  • The request for both a bespoke grants academy session (in current discussion with the research office who offer some great support here) and a writing workshop (to be organised by me and held in the Autumn)
  • An agreement to run a series of research ‘brown bag’ sessions where we discuss the research we did over the summer (and we have just heard that we have now been able to get a one hour research session in to our timetable.  This is so that discussions about research content and as process can continue throughout the year)
  • A plan to hold a ‘meet the editors, publishers and grant reviewers’ session (again as part of the demystification process)
  • A plan to establish an electronic discussion forum on linkedin so that research plans, ideas and good practice can be shared

Why I think this will work:

  • I think sometimes in the midst of everything (exam boards and marking and reassessment and emails etc etc etc) we can forget that research is fun. Having a bespoke session where we think specifically about research and hear about each other’s projects is just good fun and can be quite energising
  • Colleagues have some amazing ideas and research projects
  • To have a space to talk about why research is difficult, and to understand that many researchers feel like that, can help with those feelings of isolation.  Working collaboratively is not only about working together on content.  The isolation and loneliness that can accompany research can also be tackled if we think of research as process; it doesn’t matter if someone works in my area or not, we can still engage in the exchange and challenging of ideas
  • We have set small, achievable goals, as well as having done some long term planning.

I am more than happy to share what we did. If you would like to know more about the above or the writing workshops, or think of doing something similar yourself, please do get in touch



‘Seen but Seldom Heard’ an on-going collaboration between BU academics and Victoria Education Centre, Poole, is taking to the stage again

Seen but Seldom Heard multi-media performance, July 8th, 7pm, West Lulworth Village Hall


West Lulworth Village Hall

Church Road, West Lulworth, Dorset BH20 5SG Monday 8 July 2013, 7pm (doors open).


‘Seen but Seldom Heard’, an on-going collaboration between BU academics and Victoria Education Centre, Poole, is taking to the stage again – this time in the seaside village of West Lulworth.

  The aim of Seen but Seldom Heard, a participatory research project using arts-based methods, is to offer a group of young disabled people a ‘voice’ to collectively question and challenge existing dominant perceptions and representations of disability by sharing their own personal stories through the medium of performance poetry.

   Next Monday’s event will celebrate the achievements of the current group of young poets before many of them leave school this summer. Compered by professional performance poets, Liv Torc and Johnny Fluffypunk, the evening will showcase work using multi-media performance including film, live poetry reading, comedy and song. Four students who received one-to-one mentoring from the professional poets, funded by BU AimHigher, will also perform their individual ‘sets’.

 Seen but Seldom Heard will continue in 2013/14 with a new group of young poets from Victoria Education Centre with further performances already being planned.



 Stephen Copp has recently participated by invitation in an international roundtable consultation at Oxford University for senior academics, business practitioners and religious leaders interested in the intersection of business, faith and development and its global implications. This opportunity arose as part of the development of the Entrepreneurial Leadership Initiative (“ELI”) launched earlier this year by the Oxford Centre for Christianity and Culture. “

Feedback from Guinea Pig 003





Some quick feed back from attending Wednesday’s new staff development session on Funding your Studentship: engaging effectively with business and industry.   I fell into this session somewhat by accident having moaned in my Associate Prof Action Learning Group the day before about how difficult I was finding working with industry/practice partners (both in getting them to invest but also after investment in the post award working relationship).  I promised Colleen I would pop in for half an hour in the morning and stayed the whole day (so much for the deadlines I face to day!).

I have recently completed a KTP with a local charity and am beginning a matched studentship with another, and was a little down that I could see the same miserable cycle of different timeframes and priorities, the perceived irrelevance of the university and their contributions were rearing their ugly heads yet again.  Similarly, I have been working on building ideas around the development of a centre of collaborative practice based on HSC’s practice development units, and was feeling at a loss as how I could engage and convince practice this was exactly what they needed, even if they don’t know it yet.  Needless to say, sitting in front of a computer practicing the evil art of telepathy has had mixed results.

Following yesterday’s session, I am now full of beans again.  I hadn’t realised the wealth of expertise we had in BU in the form of Linda Amor, Orlanda Harvey, Lucy Rossiter, Ian Jones and Paul Lynch and it was well show cased in yesterday’s session.  The content hit the spot completely with my problems mentioned above.  The session isn’t only about studentships, although listening to different models of making studentships work and breaching the potential gap that lies between what the company and BU perceive the studentship to be, delivering quick wins for the company whilst maintaining academic rigour, were enormously useful.  It is also about crossing those academic/industry boundaries, learning to speak the language of our industrial partners, managing their expectations, listening to their needs and being able to clearly and concisely articulate your added value in addressing their needs.

These are skills rather than knowledge, so I will need to practice. I have a long way to go and am unlikely to get it right every time However, I feel energized enough now to go back into the fray. In fact, I’m now off to pick up the phone (no, not an email) and get on a train to London to talk to my matched studentship partner CEO, to listen to what he really wants from our studentship and see how I can help.

Next sessions run in September for other ivory tower academics looking for a ladder to get you out (of) there.



Fusion supports Euro PR History Network advance

Delegates to the EPRHN Planning Meeting

With financial support from the Fusion Investment Fund, the European Public Relations History Network (EPRHN) held its first planning meeting at BU on Wednesday June 26.

The network was founded virtually in 2012 by Prof Tom Watson of the Media School and drew interest from 33 academics and practitioners in 11 European countries. It was a project by EUPRERA (Europe’s PR education and research association) in autumn last year.

Its aims are to develop and produce information about the history and historiography of public relations in Europe through the identification and formation of archives, transnational research, joint research bids and the production of publications in print and online formats.

The meeting of EPRHN’s core group brought seven historical researchers from Germany, Romania, Spain, Scotland, Turkey and Bournemouth. Fusion assisted their attendance through travel bursaries.

Among the actions to be progressed are a bid to the EU’s COST (Cooperation in Science and Technology) scheme, which was facilitated on Wednesday by Paul Lynch of RKE; a second edition of its Archives Record publication; and a panel session on ‘developing the history of European public relations’ at EUPRERA’s annual conference in October.

Prof Watson, who was supported by Dr Tasos Theofilou in the organisation of the meeting, said it had been highly productive. “There’s a limit to what we can achieve by email and Skype. The EPRHN made a big forward step because FIF helped bring key members together”. It will also assist Prof Watson and Dr Theofilou to fully launch the group at the October conference.

“At present, 13 countries are represented in the network. We hope to widen that base and engage many more historical researchers in its activities”, said Prof Watson.

For more information about EPRHN and BU’s contribution to the burgeoning field of PR history, go to:

Papers from 19 countries at 4th PR history conference

Boston University (BU) speakers at IHPRC 2013

Aussie academics at IHPRC 2013



The fourth International History of Public Relations Conference, held at BU on June 24-25, attracted papers from 19 countries. Organised by the Institute for Media & Communication Research in The Media School, it covered topics as diverse as the Royal Family’s first PR adviser to PR in Kazakhstan, and publicity for the launch of Gone With The Wind in 1939.

Held at the Executive Business Centre, there were two strong themes: the historiography of public relations and historical aspects of the professionalisation of PR. They symbolised the conference’s development since 2010 from largely descriptive narratives to a more analytic, sometimes critical approach.

The conference welcomed the authors of five new or recent books and witnessed the launch of the first title in Routledge’s New Directions on Public Relations and Communication Research series which has been developed and edited by Dr Kevin Moloney of the Media School. The book, Public Relations and Nation Building: Influencing Israel, was written by Dr Margalit Toledano and Prof David McKie.

Prof Tom Watson gave the keynote presentation about the state of scholarship in public relations history. He called for historians to move away from “comfortable” topics to more critical investigation into the use and abuse of public relations.

The conference dinner was addressed by Bob (Robert S.) Leaf, a pioneers of international public relations in the 1960s to 1980s, when he was the international chairman of the leading public relations consultancy Burson-Marsteller. Mr Leaf recently published a memoir, The Art of Perception. Delegates also attended a “meet the editors” session which featured contributions on research and publishing by the editors of four major academic journals in the field.

Papers and presentations will be published on the conference website,, in the late summer. Planning for the 2014 conference, which will be held at the EBC on July 2-3 next year, will start shortly.

Research Ethics: Insights from the Centre for Midwifery, Maternal & Perinatal Health and the Centre for Social Work, Sociology & Social Policy

Ethics contributions

Collage of research ethics contributions

Academics based in HSC have experience in a wide-range of research.  In the process of reflecting on all aspects of the research process several members of HSC have published about ethical issues that they have had to address in their own research.    This BU Blog highlights some of these key HCS papers which may help fellow academics and students across the globe address similar ethical questions.  HSC has a history of publishing on research ethics, Professor Emerita Immy Holloway wrote about the researcher who may have a dual role, or even conflicting role, as researcher and health care professional (1).  More recently, several midwifery researchers in the Centre for Midwifery, Maternal & Perinatal Health wrote about the issues facing practitioners doing research in the field where they work, especially concerning the similarities and differences between professional ethics and research ethics (2-3).  Negotiating ethical paths cleaved by competing concerns between protecting research participants and over-managing the ethical process is tricky.

In her book Rainforest Asylum: The enduring legacy of colonial psychiatric care in Malaysia Dr. Ashencaen Crabtree in the Centre for Social Work, Sociology & Social Policy, addresses the problematic issue of gate-keepers in research together with the ethics of critical observation of abuse (potential or actual), as well as the ethics of advocating on behalf of research participants (4).

The fear that the ethical application process in the UK is becoming more and more cumbersome and bureaucratic has been widely recognised as highlighted by Prof. van Teijlingen and colleagues (5-6).

Research ethics review processes are also considered in terms of access to participants regarded as ‘vulnerable’ in a recently published paper by Dr. Ashencaen Crabtree (7) of ethnographers working in health settings who are seeking to understand the context of care and patient/service user experiences.  She concludes that paternalistic control of participation on the grounds of ethical protection of vulnerable people seriously disenfranchises potential participants in preventing them from being able to share their relevant, lived experiences as recipients of service provision.

Prof. van Teijlingen and BU Visiting Fellow Dr. Padam Simkhada highlighted that the social, cultural and economic contexts in which research is conducted often differ between developing and developed countries.  However they stress that researchers need to apply for research ethics approval to the relevant local authority, if national legislation requires one to do so (8).

A new and challenging area of research is the use of discussion boards as a source of research data.  In their paper Dr. Bond and BU colleagues discuss both practical and ethical dilemmas that arise in using such data (9). In earlier research, Prof. Parker of the Centre for Social Work, Sociology & Social Policy, highlighted some of the benefits and dangers of using email and the Internet for research as the potential for electronic media continues its rapid growth (10).

Obtaining informed consent is something that all researchers need to consider. However, in some research situations obtaining consent can be particularly challenging.  Prof. Hundley and colleagues discuss the ethical challenges involved in conducting a cluster randomised controlled trial, where consent needs to be considered at a number of levels (11).  In a second paper issues of consent during pregnancy, where there is the potential for harm to two participants, are considered (12).

In research into the implications of the Mental Capacity Act 2005 for social research, Prof. Parker explored the contested meanings and difficulties associated with informed consent in social research, highlighting some of the challenges raised by an almost unquestioned acceptance of biomedical research ethics in social research and questioning whether potential ‘harm’ is different in this context (13, 14). This research has led to further explorations of the potential for ethical covert research by Prof. Parker and Dr. Ashencaen Crabtree.


The way forward

There a plenty of challenges to research ethics in both the health and social care sectors.  Ethical considerations relate to technological developments such conducting research over the Internet or the analysis of tweets.  HSC staff will continue to publish on a range of moral dilemma as well as practical issues related to research ethics.  Moreover, academic from the two centres are planning a Masterclass on research ethics to be held in early 2014.




  1. Holloway, I., Wheeler, S. (1995) Ethical Issues in Qualitative Nursing Research, Nursing Ethics 2: 223-232.   Web address:
  2. Ryan, K., Brown, B., Wilkins, C., Taylor, A., Arnold, R., Angell, C., van Teijlingen, E. (2011) Which hat am I wearing today? Practicing midwives doing research, Evidence-Based Midwifery 9(1): 4-8.
  3. van Teijlingen, E.R., Cheyne, H.L. (2004) Ethics in midwifery research, RCM Midwives Journal 7 (5): 208-10.
  4. Ashencaen Crabtree, S. (2012) Rainforest Asylum: The enduring legacy of colonial psychiatric care in Malaysia, London: Whiting & Birch.
  5. van Teijlingen, E., Douglas, F., Torrance, N. (2008) Clinical governance and research ethics as barriers to UK low-risk population-based health research? BMC Public Health 8(396)                            Web address:
  6. van Teijlingen, E. (2006) Reply to Robert Dingwall’s Plenary ‘Confronting the Anti-Democrats: The unethical Nature of Ethical Regulation in Social Science, MSo (Medical Sociology online) 1: 59-60  Web address:
  7. Ashencaen Crabtree, S. (2013) Research ethics approval processes and the moral enterprise of ethnography. Ethics & Social Welfare. Advance Access: DOI:10.1080/17496535.2012.703683
  8. van Teijlingen E.R., Simkhada, P.P. (2012) Ethical approval in developing countries is not optional, Journal of Medical Ethics 38 :428-430.
  9. Bond, C.S,  Ahmed, O.H., Hind, M, Thomas, B., Hewitt-Taylor, J. (2013) The Conceptual and Practical Ethical Dilemmas of Using Health Discussion Board Posts as Research Data, Journal of Medical Internet Research 15(6):e112)  Web address:
  10. Parker, J.  (2008) Email, ethics and data collection in social work research: some reflections from a research project, Evidence & Policy: A Journal of Research, Debate & Practice, 4 (1): 75-83.
  11. Hundley, V, Cheyne, HC, Bland, JM, Styles, M, Barnett, CA.. (2010) So you want to conduct a cluster randomised controlled trial? Lessons from a national cluster trial of early labour, Journal of Evaluation in Clinical Practice 16: 632-638
  12. Helmreich, R.J., Hundley, V., Norman, A., Ighedosa, J., Chow, E. (2007) Research in pregnant women: the challenges of informed consent, Nursing for Women’s Health 11(6):  576-585.
  13. Parker, J., Penhale, B., Stanley, D., 2010. Problem or safeguard? Research ethics review in social care research and the Mental Capacity Act 2005. Social Care & Neurodisability, 1 (2): 22-32.
  14. Parker, J., Penhale, B., Stanley, D. (2011) Research ethics review: social care and social science research and the Mental Capacity Act 2005, Ethics & Social Welfare, 5(4): 380-400.


Vanora Hundley, Sara Ashencaen Crabtree, Jonathan Parker & Edwin van Teijlingen



European Interprofessional Education Network

For all of us interested in building EU networks in the area of interprofessional, interagency and integrated working and education, the European Interprofessional Education Network (EIPEN) conference in September may be of interest.  Abstract deadline has been extended to 30 June.

BU research on the Japanese Tohoku tsunami

Dr Maharaj Vijay Reddy from the School of Tourism has recently returned from the Tohoku region of North East Japan, where he explored the nature of the impact of the 2011 on the tourism industry of the North East Japan and identified the priorities for socio-economic revival and sustainable future of the coastal communities and local businesses including agriculture and fisheries. The Great East Japan earthquake (8.9 magnitude) and the tsunami that followed have had catastrophic impacts on Northern Japan creating economic, nuclear and humanitarian crises in 2011. The major part of fieldwork was carried out with the financial support offered by the Great Britain Sasakawa Foundation in London.

Dr Reddy’s very intensive fieldwork in March 2013 covered all the four Prefectures of the Tohoku on the Pacific coast, namely Miyagi, Iwate, Aomori and Fukushima. He has completed over 80 semi-structured interviews by meeting with multidisciplinary stakeholders from the four worst affected Prefectures as well as respondents and relevant organizations in Tokyo and other parts of the Japan. This significant project was completed with the prompt local help offered by the Directors related to the Departments of Environment, Fisheries, Infrastructure, Industry and Tourism within the Prefectural Government Offices of Miyagi, Iwate and Aomori.

Respondents include ANA Airlines, Japan East Railway, JAL City Hotels, Metropolitan Hotels, Monterey Hotels, Toyoko Inn Hotels, Tourism Associations based in famous locations such as Matshushima (Miyagi), Hachinohe (Aomori) and Morioka (Iwate), leading tour operators including JTB, relief agencies such as the Nippon Foundation, Ocean Policy Research Foundation and many other local businesses whose opinions are being translated (from Japanese language) ‘anonymously’ by the students at the School of Tourism for analysis and interpretation.

Dr Reddy expressed his sincere thanks to those respondents and the others who offered immense support. For instance, Mr Ishikua of Miyagi Prefecture Government, Mr Mikami of Aomori Prefecture Government, Mr Kobori of Japan National Tourism Organisation in Tokyo, Ms Mizuho of Monterey Hotel in Sendai, UNITAR Hiroshima, Sendai Tourism and Convention Bureau, and researchers at the Kwansei Gakuin University in Hyogo and the Fukushima University.