Posts By / mmoital

Workshop on Fear of Missing Out (FoMO) in Events & Festivals

What is FoMO and how does it shape event decision-making and event experience?

The Department of Events & Leisure within the Faculty of Management is at the forefront of research on FoMO (Fear of Missing Out) in events and it has recently held the first workshop on the topic. The project was developed under BU’s Undergraduate Research Assistantship (URA) scheme.

Helena Jarman, a final year BA Events Management student, spent 6 weeks researching the topic under the supervision of Dr. Miguel Moital. Besides researching the topic, Helena helped prepare and deliver the one-day workshop, which was attended by event managers from local Charities.

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As part of the legacy of her research assistanship, they recorded two videos:

  • In this video, Dr. Miguel Moital interviews Helena about the findings of their research.
  • In this second video, Helena talks about her 6 week research assistanship

The workshop was a success, with participants providing very positive feedback:

“This workshop helped me to understand how people use social media and the thought processes and emotions behind it. It’s a lot more complex than I realised. The information was clear and examples useful / relevant. I thought the workshop was really well put together, just the right balance of information and opportunity for discussion. It was good to have the opportunity to discuss events and share our marketing materials with other participants in a supportive environment. Thank you very much for an enjoyable and informative day. I would certainly recommend the training to others.”

Events & Fundraising Coordinator, Bournemouth


“The course has encouraged me to look at our events and establish ways to make them prestigious. It has also re-enforced the concept of providing the right tools to the potential attendees to enable the creation of FoMO. I have left the course understanding the language needed and the moral implications of FoMO. I would say therefore that the course has significantly increased my confidence in using FoMO as a marketing tool.”

Digital Projects Co-ordinator, Bournemouth


Helena also participated in the 1st Global Festival of Learning organised by Bournemouth University at Sunway University, Malaysia, where she co-presented with Miguel the results of their research.



The department is planning to stage future workshops (in Bournemouth and London), so if you know any event managers/professionals who could be interested, ask them to register their interest by sending an email to Miguel (



My Erasmus mobility in Viana do Castelo, Portugal

I recently returned from Portugal where I spent time as part of an Erasmus staff mobility. I spent a week at the Polytechnic Institute of Viana do Castelo, and more specifically at the Tourism Department within the School of Management & Technology. Viana do Castelo is located in the north-west of Portugal, in a beautiful province called Minho, and sits along the mouth of the Lima River.

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Having done my undergraduate studies in Portugal, and then my PhD in the UK, I have always reflected on the characteristics of the two educational systems. One major difference between them is that in Portugal the system assumes that the student has the skills and therefore the educational work mainly focuses on ‘doing’. In the UK, in contrast, we do not make such assumption and there is a very intense focus on study skills. In other words, we focus on content as much as on the process of doing the task well. That’s why we have very comprehensive study skills communities and we focus part of our learning and teaching activity on helping students to develop skills rather than knowledge.

Over the years I have learned about, and reflected on what those key skills are, while at the same time tried to find ways to explain these skills to students in a way that it makes sense to them. Initially, the driver to do this was the help myself (so that I could evolve my style of teaching and adapt to the UK system), but along the way I started to develop simple yet effective ways of explaining those skills to students.

Over the past two years I have put these ideas down on paper through my e-book on “Writing Dissertations & Theses: What you should know but no one tells you”. While the book explains, in a very student friendly way, some of the key skills required to do well in a dissertation, much of its content is also relevant to any academic assignment. After discussing with Portuguese colleagues what would be best for students, we concluded that focusing on developing these research skills would be interesting.

During my presentations I explained some of the key aspects of this work that I have been doing. In particular, I explained the 6Cs of Academic Writing Excellence that I explore in my e-book (Confined, Corroborated, Critical, Concise, Coherent and Captivating) as well as some of the tips & tools required to fulfill with these Cs. These tips & tools include the three pillars of research, the structure of an argument and the stages in the intellectual depth ladder. Personally, this was a great opportunity to share with Portuguese students the material I have been developing at Bournemouth. At the same time, it was an opportunity to test if the material and the explanation is suited to non-UK students.


The feedback was tremendously positive with students using the presentation to reflect on their academic skills. There were very interesting discussions, with many questions asked and students showing a genuine interest in exploring this ‘New World’ for them.  The impacts were immediate as after the first presentation on Monday, Dr. Alexandra told me that they were already applying some of the knowledge during their Tuesday session, where they worked on an assignment. One student commented on the school’s Facebook, saying “congratulations, it was a very interesting experience which has expanded our horizons and made us learn about other realities. Out of the box. An experience, without a doubt, to be repeated.”

During my visit I also worked with Dr. Alexandra Correia on a joint paper we started last year. I also met with Dr. Goretti Silva and Dr. Carlos Fernandes from the tourism department.


With Dr. Alexandra Correia and Dr. Goretti Silva at the Chocolate Factory Hotel, on the last day of the mobility.

BU Academic has most viewed article in Current Issues in Tourism – Reaches 10.000 views

Dr. Miguel Moital, Principal Academic in Events Management in the Department of Events & Leisure, Faculty of Management, has just seen his paper published in the Current Issues in Tourism journal reach the 10.000 views mark. The paper has been leading the most viewed ranking for some time, and has now achieved this important milestone. Reaching 10.000 views is a major achievement since the paper was published only 2 years ago. The paper is co-authored with Scott Cohen (University of Surrey, UK, but formerly at the School of Tourism, BU) and Girish Prayag (University of Canterbury, New Zealand).

Current Issues in Tourism is a highly regarded tourism journal:

  • Edited by one of the most prominent tourism academics (Professor Chris Ryan)
  • 2 star ranking in the Academic Journal Guide by ABS – Association of Business Schools
  • 2014 impact factor of 0.918

The paper is freely available for download for everyone (golden access sponsored by BU) from this address.


Co-creating research with undergraduate students – ICE in Macau, China

I have just returned from a trip to Asia where I attended ICE – International Conference on Events in Macau (a joint organisation between BU and the Institude for Tourism Studies in Macau), followed by a short visit to Hong Kong to train agents on the portfolio of courses offered by the Faculty of Management, in particular the Events & Leisure portfolio.

At ICE I presented two papers and both were co-authored with undergraduate students that I have supervised.

The first one was together with Kate Adams, who is graduating in November. Her dissertation focused on the Strategies employed by wedding planners to manage clients’ unrealistic, fuzzy and implicit expectations. Her research offers a clear framework of management techniques based on the real life experiences of wedding planners. As unrealistic, fuzzy and implicit expectations can occur in any service, the findings can provide a useful tool to all managers, not just those in the wedding industry, to understand how to effectively manage client expectations and ensure that customer satisfaction is being achieved.

The abstract was accepted with no changes, with the following comment made by the reviewer: “This is definitely one very interesting piece of submission to the conference I’m sure. It makes a lot of sense to use expectation management to frame the current research”. Comments at the conference were similar. Attendees said they found the research very well organised and innovative.

I recently met with Kate for a catch up, and we had the opportunity to take a picture with the certificate. During our conversation we also discussed the possibility of extending the data collection to include a wider sample of event organisers. The objective is to improve the research and enhance the chances of getting the paper accepted by a higher quality journal.
Kate Adams

The second presentation was on the Cognitive and emotional reactions to the consumption of prestige in events, co-authored with Amy Bain, a 2014 BA Events Management graduate.

A practitioner event manager who attended the conference highlighted this presentation as one that stood out in his mind (together with the presentation by Dr. Caroline Jackson, Head of Events & Leisure at BU). In his words: “As an event designer I was intrigued with talks on motivation and experience. Miguel Moital and Amy Bain presented interesting findings on “Emotional Reactions to The Consumption of Prestige in Events” while Dr Caroline Jackson presented “The Lived Experience of Popular Music Festival-Goer”. You can see his view of the conference here.

One of my favourite parts of being an academic at BU is the opportunity to supervise student dissertations. In the past I’ve supervised very good dissertations, some of which have resulted in journal articles. Not only they are well designed studies, but many are quite innovative in terms of both the topic and methodology. By looking at the reactions of other academics (and practitioners!) at ICE, they agree.

Now that my e-book on “Writing Dissertations & Theses – What you should know but no one tells you” is out, and I continue to add content to it, I am optimist that the quality of the dissertations I supervised will increase even further, leading to many more papers in the future. (You can have a peak at the book here. If you are a BU academic, send me an email ( and I will return with a code that allows you to ‘buy’ the book for free)


ST academic swaps British winter with busy schedule in warm Brazil

Dr. Miguel Moital, Senior Lecturer in Events Management in the School of Tourism, is currently visiting Brazil to speak at three universities. The trip started with a keynote speech at the II Scientific Forum of Gastronomy, Tourism and Hospitality organised by UNIVALI – Itajai Valley University, Santa Catarina state. His presentation on “Innovation in gastronomic events: developing creative proposals using supply mapping” closed the Forum. The keynote presentation builds partially on the material developed for the Event & Leisure Innovation unit that Miguel has lead at BU for 7 years. The audience consisted of undergraduate and postgraduate students, academic staff as well as tourism professionals.

Besides his keynote speech, Miguel lead two research workshops for masters and doctoral tourism students which focused on defining the scope of the research. He also met the Pro-Vice-Chancellor for Post-Graduate Research where the development of a MoU between BU and UNIVALI was discussed. UNIVALI is the leading tourism post-graduate education provider in Brazil, offering the highest ranked Masters in tourism and one of the only two doctoral programmes in tourism available in the country.

In his second stop, Miguel will deliver a guest lecture at UNIRIO – Federal University of the State of Rio de Janeiro, whose campus sits next to the Sugar Loaf attraction. His third and final stop involves delivering two guest lectures at UFRN – Federal University of Rio Grande do Norte in Natal, north-east Brazil. UFRN also has a leading role in tourism post-graduate studies, offering a Masters in tourism (there are only 8 in Brazil) and the other of the two doctoral programmes in tourism. BU is developing closer ties with UFRN, with one of its tourism academics coming to Bournemouth for her post-doctoral study, which will be supported by Miguel and Dr. Luciana Esteves from the Faculty of Applied Sciences.