Posts By / mmoital

My trip Madeira to talk about sports events

I have just returned from Madeira Island where I delivered the opening keynote presentation at the international seminar on the impacts of the organisation of sports events held in the autonomous region of Madeira, Portugal. The seminar was co-organised by the Madeira University and the Portuguese Swimming Federation, and was a side event of the Women’s U19 Water Polo European Championships. Besides my keynote, the seminar included panels about the economic, tourism and social-sporting impacts of sports events, with the last panel on public policy and sporting events.

My presentation focused on ‘sports events and local and tourist development’. I explained the types of impacts brought about by sporting events, and highlighted some of the challenges in measuring them. I then argued that the traditional focus on economic and tourism impacts often overlooks other important impacts, such as effects on social capital. Using the example of the Festival Makers programme developed by BU academic Dr. Debbie Sadd, I demonstrated how volunteering can develop social capital and how some of the impacts continue to be visible well beyond the event. I concluded my presentation with some ideas about strategic directions for sports events in Madeira.

Speakers at the seminar included two ministers of the regional government of Madeira, a former minister of youth and sport of Portugal, directors of major sports events in Madeira (including the founder and director of one of the top Ultra Trails in the world, the Madeira Island Ultra Trail), the presidents of the national and regional swimming associations, and academics from both Madeira and other Portuguese universities. The event attracted around 60 attendees from a variety of backgrounds such as physical education teachers, sports club managers, coaches, hotel managers, academics and postgraduate students.

I was also invited to attend the gala dinner of the Water Polo Championships at the luxurious Pestana Casino Park hotel, one of the local sponsors of the event. We were treated to a beautiful meal, as the picture attest.

Despite being Portuguese, I had never visited Madeira so this was also an opportunity to attend some of the championship matches and visit some of the island’s iconic tourist attractions. Dr. Jorge Soares, Assistant Professor of Sport Management at the University of Madeira, was my host and was kind enough to show me some of the sights, including the breathtaking sunrise at Pico do Areeiro (Areeiro Peak, 1818m), Walking though a Levada (irrigation channel), eating the locally famous dry tuna sandwich and watching the boat procession in honour of Our Lady of Pity.

I also had the chance to meet several friends from the university time who now work in Madeira.

I knew Madeira was beautiful, but I did not know that it was this beautiful. I thoroughly recommend it to anyone. A must do trip. You can easily spend a week here and not feel bored in any way. I don’t think it will take long for me to return.

Events Management graduate Kayleigh Jones publishes paper based on her dissertation

Kayleigh Jones graduated with a 1st Class Honours Degree in Events Management in 2017. She did extremely well in her dissertation which focused on how event managers create prestige value for corporate VIPs. Kayleigh’s tutor Dr Miguel Moital challenged her to prepare a manuscript based on her dissertation to be submitted to the European Journal of Tourism, Hospitality and Recreation. To Kayleigh’s and Miguel’s delight, the paper was accepted after very minor modifications (which shows the high quality of the submission). The article is free to download from the publishers website. In this post on the undergraduate blog, Kayleigh talks about the experience of doing her dissertation and shares her feelings upon seeing it published.


Publishing a journal article based on my dissertation – Kayleigh’s story

Dr. Miguel Moital’s Iberian trip

Dr. Miguel Moital, Principal Academic in Events Management, Faculty of Management, recently traveled to Portugal and Spain to present his work.

In Portugal, Miguel talked to students from the Masters in Tourism Management at the UCP – Portuguese Catholic University (Braga Campus). BU has an Erasmus agreement with UCP for staff exchange. Miguel talked about key issues in academic writing, presenting material from his e-book on the topic.

In Spain, Miguel delivered a presentation about ‘Managing Prestige in Spa & Thermal Experiences” to 35 participants of a pre-TERMATALIA course, attended by industry and institutional participants from countries such as Argentina, Costa Rica, and Colombia.

The course received coverage in the regional media, including a report by TV Channel Telemino (see after 2 minutes) and newspaper La Region.

The presentation was based on his research around the consumption of prestigious experiences, part of it co-created with Undergraduate Students through their dissertations.

TERMATALIA – 17th International Exhibition of Thermal Tourism, Health and Wellness is “the only specialized fair in the world that represents a thermal bridge between Europe and Latin America, bringing together professionals from more than 25 countries”. TERMATALIA alternates between Ourense (Galicia), where it originates, and a Latin -American country (next year it will take place in Iguaçu, Brazil).

Ourense features many thermal baths which feed off from the natural hot springs, with a number of both public pools (free to use) and private pools (fee paying, tough €6 will pay for 2 hours on the best one) scattered along and around the Miño river.

Outariz Thermal Baths, Ourense


Student-staff publication in the leading Brazilian tourism journal

Dr. Miguel Moital, Principal Academic in Events Management (FM), has just published a paper co-authored with MSc Events Management graduate Cisil Andirin and Dr. Carla Cardoso, Associate Professor at the Portuguese Catholic University (Braga Campus).

After this publication, Dr. Moital has published a total of 8 outputs with BU Undergraduate and Masters students (7 journal articles and 1 book chapter). Journal articles include publications in the International Journal of Contemporary Hospitality Management, International Journal of Event and Festival Management, Young Consumers and Journal of Fashion Marketing & Management (All Emerald journals), as well as Event Management (a Cognizant journal).

The paper, entitled “Service failures as organizational crises in business travel: origins and operational strategies as perceived by events professionals” was published in the Brazilian Journal of Tourism Research (RBTUR). RBTUR is the leading Brazilian tourism journal edited by the Brazilian Research and Post-Graduation in Tourism Association – ANPTUR. The journal is open access and the paper can be downloaded here.

The paper is based on Cisil’s Masters dissertation and focuses on exploring crisis management perceptions and practices by meetings professionals from two perspectives: origins of crisis and crisis management strategies. Focusing on Turkish meeting planners, the paper found that according to them crises are more about service failures than major disruptive events that question the organisation’s existence as per the traditional definition of crisis. As a consequence, the paper suggests that distinction between the notions of service failure and crisis may be artificial rather than real. Therefore, researchers planning studies on crises-service failure should consider looking at both literatures in order to integrate both bodies of knowledge.


Dr. Miguel Moital’s tour of Brazil

Dr Miguel Moital, Principal Academic in Events Management within the Department of Events & Leisure, has recently returned from Brazil, where engaged in a number of activities at 5 universities.

The trip started with a visit to the Federal University of Rio Grande do Norte (UFRN), in Natal, where Miguel delivered two presentations to tourism master students and staff. The first one was research related and focused on ‘How can research centres contribute to increase academic research and publication? BU’s experience’. In the afternoon Miguel shared one of the topics he teaches at BU with a presentation about ‘Events as a strategic marketing tool for city branding’.

The next stop was Recife (Pernambuco state) where Miguel attended the ATLAS Americas and ABRATUR conferences, organised by the Pernambuco Federal University (UFPE). At the ATLAS Americas conference Miguel delivered a paper co-authored with BA Events Management graduate Giulia Calcagno on ‘Photographic triggers of engagement with event pictures on Instagram’. At the ABRATUR (International Academy for the Development of Tourism Research in Brazil) Forum, he delivered a keynote on “My internationalisation story: challenges and strategies”. As a founding member of the Academy, Miguel also participated in a strategic meeting of the Academy .

At Parana Federal University (UFPR) Miguel was a member of the panel examining a post-doc report by Dr. Osiris Marques on “The impact of the Olympic Games 2016: an analysis of the tourist profile, of the economic impact and of the quality of the tourist experience in Rio de Janeiro”.

Miguel also visited the Fluminense Federal University (UFF, Niteroi, Rio de Janeiro) and Sao Saulo University (USP), where he led a half day workshops on writing dissertations and theses, attended by tourism master students and staff. Miguel is the author of an e-book on the topic.


Dr. Miguel Moital contributes to amateur documentary on FoMO

As I was about to leave home and head to Heathrow to travel to India as part of the Bournemouth University’s Global Festival of Learning, I checked my work email one last time. There was an email inviting me to be interviewed about FOMO, but with a caveat: the interview had to take place that day or on the morning of the following day. This is because the interview was for the documentary competition #docinaday organised by the London Documentary Network.

The competition involves giving a theme to participating teams on Saturday morning, and they then have 36 hours to plan, record and edit a film of up to 6 minutes that captures the theme. The theme was fear and the team decided to focus on FOMO – Fear of Missing Out. They googled for experts in the area and came across the research blog entry reporting my 14:Live presentation on 14 March (a BU event), precisely on that topic.

Given the urgency of the request, I immediately replied that I was unable to do it in person as I was about to leave to the airport. They suggested we met at the airport (they were based in London), which I agreed as I had a 3 hour wait. During the interview, I talked about some of the findings of the research we have carried out on FOMO in events.

The team has just notified me that they were actually runners-up!

I think they have captured the essence of FOMO well, and I shall be using the film as part of my consumer experience and behaviour lecture on the topic. While it is unlikely that the film will have a large viewing, this example shows how important it is to keep feeding the Internet with information about what we do. You never know when someone needs an expert in one of your topics of expertise, and having this information readily available on the Internet may lead them to you.

Dr. Miguel Moital, Department of Events & Leisure

Workshop on Fear of Missing Out (FoMO) in Events & Festivals

What is FoMO and how does it shape event decision-making and event experience?

The Department of Events & Leisure within the Faculty of Management is at the forefront of research on FoMO (Fear of Missing Out) in events and it has recently held the first workshop on the topic. The project was developed under BU’s Undergraduate Research Assistantship (URA) scheme.

Helena Jarman, a final year BA Events Management student, spent 6 weeks researching the topic under the supervision of Dr. Miguel Moital. Besides researching the topic, Helena helped prepare and deliver the one-day workshop, which was attended by event managers from local Charities.

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As part of the legacy of her research assistanship, they recorded two videos:

  • In this video, Dr. Miguel Moital interviews Helena about the findings of their research.
  • In this second video, Helena talks about her 6 week research assistanship

The workshop was a success, with participants providing very positive feedback:

“This workshop helped me to understand how people use social media and the thought processes and emotions behind it. It’s a lot more complex than I realised. The information was clear and examples useful / relevant. I thought the workshop was really well put together, just the right balance of information and opportunity for discussion. It was good to have the opportunity to discuss events and share our marketing materials with other participants in a supportive environment. Thank you very much for an enjoyable and informative day. I would certainly recommend the training to others.”

Events & Fundraising Coordinator, Bournemouth


“The course has encouraged me to look at our events and establish ways to make them prestigious. It has also re-enforced the concept of providing the right tools to the potential attendees to enable the creation of FoMO. I have left the course understanding the language needed and the moral implications of FoMO. I would say therefore that the course has significantly increased my confidence in using FoMO as a marketing tool.”

Digital Projects Co-ordinator, Bournemouth


Helena also participated in the 1st Global Festival of Learning organised by Bournemouth University at Sunway University, Malaysia, where she co-presented with Miguel the results of their research.



The department is planning to stage future workshops (in Bournemouth and London), so if you know any event managers/professionals who could be interested, ask them to register their interest by sending an email to Miguel (



My Erasmus mobility in Viana do Castelo, Portugal

I recently returned from Portugal where I spent time as part of an Erasmus staff mobility. I spent a week at the Polytechnic Institute of Viana do Castelo, and more specifically at the Tourism Department within the School of Management & Technology. Viana do Castelo is located in the north-west of Portugal, in a beautiful province called Minho, and sits along the mouth of the Lima River.

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Having done my undergraduate studies in Portugal, and then my PhD in the UK, I have always reflected on the characteristics of the two educational systems. One major difference between them is that in Portugal the system assumes that the student has the skills and therefore the educational work mainly focuses on ‘doing’. In the UK, in contrast, we do not make such assumption and there is a very intense focus on study skills. In other words, we focus on content as much as on the process of doing the task well. That’s why we have very comprehensive study skills communities and we focus part of our learning and teaching activity on helping students to develop skills rather than knowledge.

Over the years I have learned about, and reflected on what those key skills are, while at the same time tried to find ways to explain these skills to students in a way that it makes sense to them. Initially, the driver to do this was the help myself (so that I could evolve my style of teaching and adapt to the UK system), but along the way I started to develop simple yet effective ways of explaining those skills to students.

Over the past two years I have put these ideas down on paper through my e-book on “Writing Dissertations & Theses: What you should know but no one tells you”. While the book explains, in a very student friendly way, some of the key skills required to do well in a dissertation, much of its content is also relevant to any academic assignment. After discussing with Portuguese colleagues what would be best for students, we concluded that focusing on developing these research skills would be interesting.

During my presentations I explained some of the key aspects of this work that I have been doing. In particular, I explained the 6Cs of Academic Writing Excellence that I explore in my e-book (Confined, Corroborated, Critical, Concise, Coherent and Captivating) as well as some of the tips & tools required to fulfill with these Cs. These tips & tools include the three pillars of research, the structure of an argument and the stages in the intellectual depth ladder. Personally, this was a great opportunity to share with Portuguese students the material I have been developing at Bournemouth. At the same time, it was an opportunity to test if the material and the explanation is suited to non-UK students.


The feedback was tremendously positive with students using the presentation to reflect on their academic skills. There were very interesting discussions, with many questions asked and students showing a genuine interest in exploring this ‘New World’ for them.  The impacts were immediate as after the first presentation on Monday, Dr. Alexandra told me that they were already applying some of the knowledge during their Tuesday session, where they worked on an assignment. One student commented on the school’s Facebook, saying “congratulations, it was a very interesting experience which has expanded our horizons and made us learn about other realities. Out of the box. An experience, without a doubt, to be repeated.”

During my visit I also worked with Dr. Alexandra Correia on a joint paper we started last year. I also met with Dr. Goretti Silva and Dr. Carlos Fernandes from the tourism department.


With Dr. Alexandra Correia and Dr. Goretti Silva at the Chocolate Factory Hotel, on the last day of the mobility.

BU Academic has most viewed article in Current Issues in Tourism – Reaches 10.000 views

Dr. Miguel Moital, Principal Academic in Events Management in the Department of Events & Leisure, Faculty of Management, has just seen his paper published in the Current Issues in Tourism journal reach the 10.000 views mark. The paper has been leading the most viewed ranking for some time, and has now achieved this important milestone. Reaching 10.000 views is a major achievement since the paper was published only 2 years ago. The paper is co-authored with Scott Cohen (University of Surrey, UK, but formerly at the School of Tourism, BU) and Girish Prayag (University of Canterbury, New Zealand).

Current Issues in Tourism is a highly regarded tourism journal:

  • Edited by one of the most prominent tourism academics (Professor Chris Ryan)
  • 2 star ranking in the Academic Journal Guide by ABS – Association of Business Schools
  • 2014 impact factor of 0.918

The paper is freely available for download for everyone (golden access sponsored by BU) from this address.


Co-creating research with undergraduate students – ICE in Macau, China

I have just returned from a trip to Asia where I attended ICE – International Conference on Events in Macau (a joint organisation between BU and the Institude for Tourism Studies in Macau), followed by a short visit to Hong Kong to train agents on the portfolio of courses offered by the Faculty of Management, in particular the Events & Leisure portfolio.

At ICE I presented two papers and both were co-authored with undergraduate students that I have supervised.

The first one was together with Kate Adams, who is graduating in November. Her dissertation focused on the Strategies employed by wedding planners to manage clients’ unrealistic, fuzzy and implicit expectations. Her research offers a clear framework of management techniques based on the real life experiences of wedding planners. As unrealistic, fuzzy and implicit expectations can occur in any service, the findings can provide a useful tool to all managers, not just those in the wedding industry, to understand how to effectively manage client expectations and ensure that customer satisfaction is being achieved.

The abstract was accepted with no changes, with the following comment made by the reviewer: “This is definitely one very interesting piece of submission to the conference I’m sure. It makes a lot of sense to use expectation management to frame the current research”. Comments at the conference were similar. Attendees said they found the research very well organised and innovative.

I recently met with Kate for a catch up, and we had the opportunity to take a picture with the certificate. During our conversation we also discussed the possibility of extending the data collection to include a wider sample of event organisers. The objective is to improve the research and enhance the chances of getting the paper accepted by a higher quality journal.
Kate Adams

The second presentation was on the Cognitive and emotional reactions to the consumption of prestige in events, co-authored with Amy Bain, a 2014 BA Events Management graduate.

A practitioner event manager who attended the conference highlighted this presentation as one that stood out in his mind (together with the presentation by Dr. Caroline Jackson, Head of Events & Leisure at BU). In his words: “As an event designer I was intrigued with talks on motivation and experience. Miguel Moital and Amy Bain presented interesting findings on “Emotional Reactions to The Consumption of Prestige in Events” while Dr Caroline Jackson presented “The Lived Experience of Popular Music Festival-Goer”. You can see his view of the conference here.

One of my favourite parts of being an academic at BU is the opportunity to supervise student dissertations. In the past I’ve supervised very good dissertations, some of which have resulted in journal articles. Not only they are well designed studies, but many are quite innovative in terms of both the topic and methodology. By looking at the reactions of other academics (and practitioners!) at ICE, they agree.

Now that my e-book on “Writing Dissertations & Theses – What you should know but no one tells you” is out, and I continue to add content to it, I am optimist that the quality of the dissertations I supervised will increase even further, leading to many more papers in the future. (You can have a peak at the book here. If you are a BU academic, send me an email ( and I will return with a code that allows you to ‘buy’ the book for free)


ST academic swaps British winter with busy schedule in warm Brazil

Dr. Miguel Moital, Senior Lecturer in Events Management in the School of Tourism, is currently visiting Brazil to speak at three universities. The trip started with a keynote speech at the II Scientific Forum of Gastronomy, Tourism and Hospitality organised by UNIVALI – Itajai Valley University, Santa Catarina state. His presentation on “Innovation in gastronomic events: developing creative proposals using supply mapping” closed the Forum. The keynote presentation builds partially on the material developed for the Event & Leisure Innovation unit that Miguel has lead at BU for 7 years. The audience consisted of undergraduate and postgraduate students, academic staff as well as tourism professionals.

Besides his keynote speech, Miguel lead two research workshops for masters and doctoral tourism students which focused on defining the scope of the research. He also met the Pro-Vice-Chancellor for Post-Graduate Research where the development of a MoU between BU and UNIVALI was discussed. UNIVALI is the leading tourism post-graduate education provider in Brazil, offering the highest ranked Masters in tourism and one of the only two doctoral programmes in tourism available in the country.

In his second stop, Miguel will deliver a guest lecture at UNIRIO – Federal University of the State of Rio de Janeiro, whose campus sits next to the Sugar Loaf attraction. His third and final stop involves delivering two guest lectures at UFRN – Federal University of Rio Grande do Norte in Natal, north-east Brazil. UFRN also has a leading role in tourism post-graduate studies, offering a Masters in tourism (there are only 8 in Brazil) and the other of the two doctoral programmes in tourism. BU is developing closer ties with UFRN, with one of its tourism academics coming to Bournemouth for her post-doctoral study, which will be supported by Miguel and Dr. Luciana Esteves from the Faculty of Applied Sciences.