Category / Industry collaboration

Creating Impact on Business Practice and Strategy

The future of YouTube was a co-created research project between Emma Parrett, Strategic Partnerships Director at OMD UK and Dr John Oliver (FMC). OMD are a strategic communications and planning agency that employs over 8,500 people in more than 120 offices globally and are the most awarded agency network in the world.

One of OMDs clients are YouTube and the challenge they faced was how to develop long-term market insight and strategic solutions in a rapidly changing media environment.The project combined imaginative and systematic thinking in a way that provided a unique insight into future media environments and how YouTube could compete using multiple strategic options.

The impact of the project and the scenario planning methodology has influenced OMD’s business practices in a number of ways. They believe that their media planning team were better able to make sense of often conflicting macro-environmental trends and are now able to find more advanced strategic insight. Additional positive outcomes were evidenced by increased usage of scenario planning, as well as staff and client understanding of a methodology which they ultimately regarded as a way of obtaining strategic solutions in a rapidly changing business environment.

Dr Oliver commented that the benefits of academics working with industry professionals to create knowledge and instrumental impact on business practices has been evidenced in this project. ​

Furthermore, the YouTube project has been written up and published in both industry and academic journals and the level of publisher downloads has run into the thousands.

The article can be accessed at: https://authors.elsevier.com/a/1Wbaj1lnoC6sq

seca mBCA Body Composition Demonstration – 4th December, 2pm, RLH

BUCRU will be hosting a demonstration by Seca UK who will be showing BIA body composition analysers.  Tuesday 4th December at 2pm, R508, Royal London House. The standing mBCA 515 and portable mBCA 525 are multi-frequency, and offer medically precise measurements of fat mass, fat free mass, visceral fat in litres, hydration status, energy, fat-mass to muscle-mass ratio, segmental skeletal muscle mass, BIVA Chart, phase angle, and cardiometabolic risk, with results presented in just 17 seconds in a motivational and visually appealing format.  seca mBCA BIA products are clinically validated against the “gold standard” for body composition – MRI, ADP, DEXA, NaBr, D20.

 

The demonstration will last approx. 45-60 minutes, which will be sufficient time to view the demonstration and analyse the results and plenty of time for questions/discussions.

 

Please email BUCRU to advise if you plan to attend.

 

Supporting literature & validation papers for the mBCA 515 available upon request.

The Impact of Digital Strategy and Business Transformation

In April 2017 Dr John Oliver co-hosted a business engagement event on Digital Strategy and Business Transformation with The Hackett Group (London). The Hackett Group are leading management consultants providing expert advice on digital transformation and benchmarking to major corporations and government agencies, including 97% of the Dow Jones Industrials, 89% of the Fortune 100 and 59% of the FTSE 100.

The event formed part of a British Academy/Leverhulme Trust funded research project and was attended by senior business executives from the likes of Ofcom, the Financial Times, Astrazeneca and Bell Pottinger. At the time, the delegates commented that it was an “excellent event” that provided different perspectives on digital transformation and new ideas on how to manage strategic digital transformation within their firms.

After 18 months, a clearer picture has emerged of the impact that the presentation of findings and subsequent discussion has had on business practice. Chris Davenport, a Senior Director at The Hackett Group, recently commented that “the event influenced our strategic approach to the development of a new Digital Strategy and Analytics service for our clients. This new consultancy service has been now been launched and several of our FTSE100 clients (among others Tesco, John Lewis and Unilever) have gained insight from this. Some of these clients have already decided to invest millions of pounds into resources creating many new jobs in Digital services and Analytics departments in their firms and we expect many more to follow”.

The research findings have been published in several practice management journals, whilst the academic papers are in the final stages of peer review.

Funding opportunity : OfS Challenge Competition: Industrial strategy and skills – support for local students and graduates

The OfS, through the first Challenge Competition, invites higher education providers to develop and implement projects to identify ways of supporting the transition to highly skilled employment and improving outcomes for graduates who seek employment in their home region.

Please see a summary of the awards below:

Deadline : 14 December 2018

Project start date : April 2019; completed by 31 March 2022 (three years)

Award available : Between £100,000 to £300,000 (individual); Up to £500,000 (collaborative bids with strategic partners)

Please see this link for more information about this funding opportunity.

Funding opportunity – Global Innovation Linkages program – Round 2 (Australia)

The Global Innovation Linkages program from the Australian Government provides Australian businesses and researchers with matched funding of up to $1 million per project to collaborate with global partners on strategically focused, leading-edge research and development.

Lead organisation eligibility

To be an eligible lead organisation you must:

  • have an Australian Business Number (ABN)
  • be registered for GST

    Project partners

    Project partners must include at least:

    • one Australian industry entity and
    • one Australian research organisation and
    • one global partner.

Summary : 

Application deadline : 14 November 2018

Available funding : up to $1million per project

Grant period : Maximum four years

Please see this link for more information about this call.

Funding opportunities from Innovate UK

1. SBRI: intelligent data to transform local council service delivery

This Small Business Research Initiative (SBRI) competition is funded by the GovTech Catalyst and is sponsored by Durham County Council and Blaenau Gwent County Borough Council.

This competition looks at 2 specific data-gathering techniques in local council services:

1.‘Boots on the ground’: enabling residents to collect and report accurate data about public assets, such as potholes and street lighting, to the local council.

2.‘Eyes on the street’: using local council vehicles to collect and report data as they travel around the borough.

Summary :

Call opens : 24 September 2018

Call closes : 31 October 2018

Available funding : up to £50,000 (including VAT)

Project start date : by 7 Feb 2019

Please see this link for more information about this call.

2. Call for Carbon Capture and Utilisation Demonstration

As part of the government’s Clean Growth Strategy BEIS has allocated up to £20 million to design and construct carbon capture and utilisation (CCU) demonstration projects. This programme is designed to encourage industrial sites to capture carbon dioxide which could then be used in industrial applications, while enabling learning and development of capture technologies at an intermediate scale, so reducing costs and risks.

The overall aims of the CCU demonstration programme are:

  • to demonstrate carbon capture and utilisation at a number of key industrial sites in the UK
  • to demonstrate and accelerate cost reductions in carbon capture technology in the order of 20 to 45%, i.e. £10-20/MWh
  • to encourage a project pipeline of follow-on CCU projects that will help less mature, but more novel technology to be demonstrated at scale; and
  • to improve understanding of the cost and performance of carbon capture technology
  • to de-risk the capture technology.

The programme is in 3 phases:

  • Phase 1 focuses on initial scoping study for an engineering supplier to work on BEIS’ behalf with potential host sites, carbon dioxide users and technology suppliers to produce site-specific cost estimates for deploying CCU at UK industrial sites. Wood.Plc successfully bid for Phase 1
  • Phase 2 will fund projects to conduct design studies for constructing CCUequipment at UK host sites
  • Phase 3 will fund projects to construct and demonstrate CCU

Summary :

Call closes : 11 November 2018 (Applicants must complete the application forms on this link and submit by email to Industry.Innovation@beis.gov.uk by Sunday 11 November 2018.)

Available funding : up to £5million

Project duration : up to 24 months

Project dates : finish by 31 March 2021

Please see this link for more information about this call.

3. Open grant funding competition: round 3

Up to £20million investment will be made by Innovate UK in the best cutting-edge or disruptive ideas with a view to commercialisation.

All proposals must be business focused, and can come from any area of technology, science or engineering, including arts, design, media or creative industries.

Summary : 

Call opens : 24 September 2018

Call closes : 14 November 2018

Available funding : between £25,000 and £500,000

Project duration : Between 19 and 36 months

Project dates : start by 1 April 2019 and end by 1 April 2022

Please see this link for more information about this call.

4. UK Aerospace Research and Technology Programme: fast-track collaborative R&D EoI

UK organisations can apply for a share of up to £8 million to carry out collaborative R&D, collaborative fast-track and feasibility projects that enhance the UK’s position in civil aerospace.

To be eligible for funding you must:

  • be a UK based business, academic organisation, charity, public sector organisation or research and technology organisation (RTO)
  • plan to carry out an aerospace research or technology development project in the UK
  • address the specific requirements of the UK Aerospace Technology Strategy, ‘Raising Ambition’
  • sign up to the Aerospace Technology Institute (ATI) framework agreement
  • work in collaboration with other organisations to develop proposals and deliver projects

To lead a project you must:

To collaborate you must be a:

  • business
  • research organisation
  • public sector organisation
  • charity

Summary : 

Call opens : 24 September 2018

Call closes : 5 December 2018

Available funding : between £425,000 to £1million

Project duration : Between 12 and 24 months

Project dates : start by August 2019 and end by August 2021

Please see this link for more information about this call.

5. IDP 15: the road to zero emission vehicles, large R&D

Up to £4million is available for UK businesses to apply for to research and develop technologies that accelerate the transition to zero emmision vehicles.

To be eligible you must:

  • be a UK based business, academic organisation, charity, public sector organisation or research and technology organisation (RTO)
  • carry out your project work in the UK
  • intend to exploit the results from or in the UK
  • work in collaboration with other businesses, research organisations or third-sector organisations

To lead a project you must be a UK based business, of any size.

A separate £2 million is available for feasibility study projects and a further £16 million to support proportionality smaller collaborative R&D projects.

Summary : 

Call closes : 6 December 2018

Available funding : up to £4million

Project duration : Between 12 and 36 months

Project dates : start by June 2019 and end by June 2022

Please see this link for more information about this call.

 

Trust, Identity, Privacy and Security – EPSRC funding opportunity

EPSRC intends to establish a NetworkPlus to develop and build on industry-academic relationships in Trust, Identity, Privacy and Security (TIPS), bringing together relevant parts of the TIPS community and a variety of stakeholders, including the CyberInvest members and other users, to identify the key opportunities where industry-academic collaboration is needed, build collaborations and grow the area of research and innovation for the benefit of the UK.

Involvement from a broad range of disciplines relevant to TIPS is required to include those beyond the purely technical elements, such as psychology, politics, legal and ethical studies among others. Non-academic stakeholders, including CyberInvest partners, will be essential participants. The NetworkPlus could undertake a variety of activities including workshops, events, feasibility studies, secondments and horizon scanning. Applicants are encouraged to be innovative in their approach.

Please find a summary of the call below:

Opening date : 3 September 2018

Closing date : 3 December 2018

Available funding : £1.7m

There will be a webinar on 18 October at 14:30 which will feature a presentation from EPSRC contacts and an opportunity to ask any questions. To register to participate, please complete the registration form embedded on this call page. Please note: registration for the webinar will close on 17 October 2018 at 17:00.

Please see this link for more information about this funding call.