Category / BU Challenges

Webinar “Future Innovations in Tourism Destination Management” Thursday 2nd March 2023, 21:00-22:30 London Time

Join us on the Tourism Review webinar
Thursday 2nd March 2023, 15:00-16:30 CST / 21:00-22:30 London Time / March 3, 08:00-09:30 Sydney time

“Future Innovations in Tourism Destination Management”

The webinar will bring academics and practitioners to reflect, re-explore, and re-examine the concept of innovation in tourism
and explore how innovation could contribute to the future of tourism.

Zoom link:
NO registration required.
Please join us and share with your colleagues and students!

· Dimitrios Buhalis, Bournemouth University, UK
· Xi Leung, University of North Texas, USA
· Daisy Fan, Bournemouth University, UK

· Brian King, Texas A&M University – USA
· Eduardo Parra Lopez, Universidad de La Laguna – Spain
· Pauline Milwood, Penn State Berks – USA
· Pauline Sheldon, University of Hawaii – USA

SciVal training for ECRs and PGRs – 22 February 2023

Bournemouth University’s staff and students have access to the research intelligence platform SciVal, a tool that provides access to research analytics data.

Join us in this upcoming online session, delivered by our dedicated SciVal Customer Consultant.

You will learn how to:

• Effectively identify the right body of literature for a review paper or thesis chapter beyond keyword searches.
• Summarise the amount of scientific activity in a certain field over time.
• Discover which corporates or other institutes do research in a certain field.

To find out more about how to sign up for this session, visit this link on the Staff Intranet –

If you do not have access to the Staff Intranet, you can access the booking form directly via the link below –

Metaverse towards immersive internet-research by Professor Dimitrios Buhalis

Professor Dimitrios Buhalis has been developing research on Metaverse and has published a range of high-impact journal articles with colleagues around the world. Look forward to collaborate with Bournemouth University colleagues to develop this critical area.

Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising, Tourism Management and Marketing, Tourism Management, Accepted – forthcoming

Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as a driver for hospitality customer experience and value co-creation: implications for hotel and tourism management and marketing” International Journal of Contemporary Hospitality Management, Vol.35,

Koohang, A, Nord, J, Ooi, K, Tan, G, Al-Emran, M, Aw, E, Baabdullah, A, Buhalis, D, Cham, T, Dennis, C, Dutot, V, Dwivedi, Y, Hughes, L, Mogaji, E., Pandey, N, Phau, I, Raman, R, Sharma, A, Sigala, M, Ueno, A and Wong, L (2023) Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. Journal of Computer Information Systems. ISSN 0887-4417

Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A.A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A., Lartey, J., Pandey, N., Ribeiro-Navarrete, S., Raman, R., Rauschnabel, P., Sharma, A., Sigala, M., Veloutsou, C., Wirtz, J.,, 2023, How metaverse will change the future of marketing: Implications for Research and Practice, Psychology and Marketing,

Dwivedi, Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M, Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K, Doyle, R., Goyal, D.P, Gustafsson, A., Jebabli, I., Young-Gab Kim, Kim, J., Koos; S., Kreps, D., Kshetri, Kumar, V., Oui, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroza, M., Raman, R., Rauschnabel, R., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tana, G., Tiwari, M., Viglia, G., Fosso Wamba, 2023, Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy  International Journal of Information Management, Vol.66, October 2022, 102542

Buhalis D., Karatay N. (2022) Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse. In: Stienmetz J.L., Ferrer-Rosell B., Massimo D. (eds) Information and Communication Technologies in Tourism 2022. ENTER 2022. Springer, Cham. pp. 16–27,


Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery.

New Research Publication

Assiouras, I., Vallström, N., Skourtis, G., & Buhalis, D. (2023). Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery. Annals of Tourism Research, 97, 103501. 


This paper explores value co-creation and co-destruction by focusing on the role of value propositions, practices, and institutions in the tourism ecosystem during COVID-19. Customers that had experienced travel cancellations were interviewed. The findings indicate that during service mega-disruptions, customers re-evaluate resources and value propositions by prioritizing eudemonic well-being, demonstrating at the same time sympathy for the tourism firms’ well-being. However, consumers expect reciprocity, honesty, transparency, and flexibility from tourism firms. The service mega-disruption of COVID-19 provoked a misalignment of practices and routines that led to value co-destruction. This paper proposes that value co-creation can be achieved during a service mega-disruption when actors demonstrate more altruism, solidarity, and shared intentions to maximize or protect the well-being of the ecosystem’s actors.



UKRI Open Access Policy


In conjunction with the International Open Access Week, it is timely to highlight the UKRI Open Access policy that was introduced in April 2022. If you are a UKRI grant holder, this will apply to you.

As of 1st April 2022, the new UKRI Open Access Policy became effective.

This policy applies to publications which need to acknowledge funding from UKRI or any of its councils. This includes funding from:

  • the research councils
  • Research England
  • Innovate UK.

The policy applies to the following types of publication, when they are required to acknowledge funding from UKRI or any of its constituent councils

a. Peer-reviewed research articles, including reviews and conference papers, that are accepted for final publication in either a journal, conference proceeding with an International Standard Serial Number (ISSN), or publishing platform

b. Monographs, book chapters and edited collections, as defined at Annex 1 of the policy document (the policy will only apply to these publication types after 1 January 2024)

For research articles, these are the key things you need to know – 

  • the policy applies to all research articles submitted for publication on or after 1 April 2022
  • there are two different compliant routes to open access
  • Route 1 – Publish your research article open access in a journal or publishing platform which makes the Version of Record (VOR)(also known as the final published version) immediately open access via its website
    • The VOR must be free and unrestricted to view and download. It must have a Creative Commons Attribution (CC-BY) licence, or other licence permitted by UKRI (see the policy for more information)
    • The research article must be made open access in a journal or publishing platform that facilitate access, discovery and reuse
  • Route 2 – Publish your research article in a subscription journal (also known as hybrid journal) and deposit the Author’s Accepted Manuscript (or if the publisher permits, you can upload the VOR) in an institutional repository (in our case, this would be BURO – Bournemouth University Research Online, and the deposit is done via BRIAN), or a subject repository at the same time of final publication, as defined at Annex 1.
    • The deposited version must be free and unrestricted to view and download. It must have a CC BY licence, or other licence permitted by UKRI
    • A publisher-requested delay or ’embargo period’ between publication of the Version of Record and open access of the deposited version is not permitted.
    • The research article must be made open access in a repository that facilitate access, discovery and reuse

For more details on the policy requirements, please refer to the UKRI Open Access policy website.

If you are a UKRI grant holder and you are unsure about what you should do to comply, please email your questions to

Open Access @ BU – An overview

In conjunction with the International Open Access Week, it is timely to talk about what Open Access means at BU!

Open Access

Open access is a broad international movement that seeks to grant free and open online access to academic information, such as publications and data. A publication is defined ‘open access’ when there are no financial, legal or technical barriers to accessing it – that is to say when anyone can read, download, copy, distribute, print, search for and search within the information, or use it in education or in any other way within the legal agreements.





Open Access Funding @BU

Although Bournemouth University has been awarded the UKRI Open Access block grant, it is a very modest amount. However, there is a small centralised BU Open Access Fund that BU authors can get access to on a competitive basis. Due to a very limited budget, application for funding is extremely competitive, and the selection criteria are stringent. In the past years, through the centralised open access fund, Bournemouth University has been able to support open access outputs from various impactful key research, including Epibentic and mobile species colonisation of a geo textile artificial sur reef on the south coast of England, Dignity and respect during pregnancy and childbirth: A survey of the experience of disabled women, Seven Characteristics Defining Online News Formats, Applied screening tests for the detection of superior face recognition, and many more!

Open Access Funding through Transformative Deals

Through the UK JISC Agreements, Bournemouth University currently has Read and Publish open access transformative deals with publishers such as BMJ, SAGE, Springer, PLOS, Wiley and more, which means that BU authors can publish open access for free in the journal titles covered under the deals, subject to their terms and conditions. Each transformative deal and what it covers varies from one another.

For example, the BMJ transformative deal only covers original research articles from research funded by UKRI, British Hearth Foundation, Blood Cancer UK, Cancer Research UK, Parkinsons UK, Versus Arthritis or the Wellcome Trust. As for the SAGE transformative deal, there is no such restrictions; however, you can only publish open access for free under a select list of journal titles.

In order to ensure that you get the maximum benefit from these transformative deals, do head over to the Bournemouth University Library and Learning Support guide for more details and information!

Green Open Access @ BU

Green Open Access, also referred to as self-archiving, is the practice of placing a version of an author’s manuscript into a repository, making it freely accessible for everyone. The version that can be deposited into a repository is dependent on the funder or publisher. You can make use of the Sherpa Romeo online resource to check the copyright policies of your target journal or publisher. At Bournemouth University, the self-archiving process is done through our current research and information system called BRIAN (Bournemouth Research Information and Networking); and all successfully reviewed and deposited manuscripts will be housed in our institutional repository called BURO (Bournemouth University Research Online).

Professor Dimitrios Buhalis contributed to the EU Smart Tourism Podcast LISTEN AT  

Professor Dimitrios Buhalis contributed to the EU Smart Tourism Podcast


In this third episode of the EU Smart Tourism Podcast, we explore the digital space in smart tourism and begin to ask: what drives this digital move, how does it find implementation and what does this mean for the future of European tourism?

Misa Labarile, Policy Officer at the European Commission, DG GROW discusses with past winners of the competition as well as cities within the EU Smart Tourism network about how digitalisation can enhance and drive innovation in the tourism industry.


Prof. Dimitrios Buhalis: expert on digitalisation and smart tourism at Bournemouth University, United Kingdom

Dejan Ristić: Project Manager at Ljubljana Tourism (Slovenia)

Jukka Punamaki: Senior Tourism Advisor, Helsinki (Finland)

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW


Professor Dimitrios Buhalis contributes to the EU Smart Tourism Podcast LISTEN






Yes it’s here again that joyful time of the year when we highlight and discuss all things open access. First up is a quick reminder…

There are two complementary mechanisms for achieving open access to research.

The first mechanism is for authors to publish in open-access journals that do not receive income through reader subscriptions.

The second is for authors to deposit their refereed journal article in an open electronic archive.

These two mechanisms are often called the ‘gold’ and ‘green’ routes to open access:

  • Gold – This means publishing in a way that allows immediate access to everyone electronically and free of charge. Publishers can recoup their costs through a number of mechanisms, including through payments from authors called article processing charges (APCs), or through advertising, donations or other subsidies.
  • Green – This means depositing the final peer-reviewed research output in an electronic archive called a repository. Repositories can be run by the researcher’s institution, but shared or subject repositories are also commonly used. Access to the research output can be granted either immediately or after an agreed embargo period.

Article first published –

To encourage all academic communities to consider open access publishing, Authors Alliance has produced a comprehensive ‘Understanding Open Access‘ guide which addresses common open access related questions and concerns and provides real-life strategies and tools that authors can use to work with publishers, institutions, and funders to make their works more widely accessible to all.

To access and download the guide, please follow this link –

More information on Open Access Week and activities happening across the world can be found here –

BU International Open Access Week – Open for Climate Justice – 24 to 30 October 2022

Join us this week in celebrating the 2022 International Open Access Week at BU. Open Access Week 2022 is an opportunity to join together, take action, and raise awareness around how open can be a means for climate justice.

There will be a series of exciting communications and events happening across the week, so read on to find out more!

  • Daily blog posts on the Research Blog highlighting the different elements relating to open access at BU and why it matters!
  • An OA Daily Riddle competition will be launched on each day on the Research Blog; with a chance at winning a £20 Amazon voucher!
  • Featured articles by BU academics on the theme of climate justice
  • An online OA information session jointly organised by RDS and BURO on 24th October (Monday) at 2pm – Click here to join the session!
  • Available templates for BU staff to download and use as teaching template to highlight the International Open Access Week and what it means at BU

Open Access Week is an invaluable chance to connect the global momentum toward the open sharing of knowledge with the advancement of policy changes and the importance of social issues affecting people around the world. The event is celebrated by individuals, institutions and organizations around the world. So do join in to celebrate this important week and to make a difference!

The official hashtag of Open Access Week is #OAweek.

UN SDGs now on BRIAN and Staff Profile Pages

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

BRIAN, Bournemouth Research Information and Networking system now allows you to record up to 4 of the most relevant UN Sustainable Development Goals which your work contributes towards. This information from BRIAN will also be displayed on your staff profile page and it will look like this –

To record this information on BRIAN, log into your BRIAN account and choose to add a new “Professional activity”,

Once you have clicked on “+add new”, you will be presented with a menu box. Choose “UN Sustainable Development Goals” as highlighted –

On the next page, you are then given the option to select from the drop down menu, up to 4 UN Sustainable Development Goals which your work contributes towards. Don’t forget to click “save” when you have finished.

To have this newly added information displayed on your staff profile page, you can either choose to wait for the overnight auto-refresh process for the information to be drawn from BRIAN to populate the staff profile page; or you can instantly refresh your staff profile page manually by scrolling to the bottom of your profile page and click on “Refresh now”

For more help and information, please email

10 Tips for Getting Started as a Peer Reviewer

Are you thinking about being a peer reviewer but aren’t sure where to start? Are you concerned that you don’t have enough experience to review a manuscript for a journal?

Click on the link below to find out the ten easy things you can do to prepare to be a reviewer and put yourself in a position to start reviewing. Some of these are so simple you can do them in the next five minutes. Get started now!