Posts By / tbreitbarth

Sport Management Researcher Top-Cited Author in Leading Journal

The latest ABS Journal Guide has lifted an article first-authored by Dr. Tim Breitbarth to be the single most-cited paper in the only 3* journal in the field of sport business.

Considering all major citation databases, Tim’s paper “The role of corporate social responsibility in the football business: Towards the development of a conceptual model” co-authored with Phil Harris in European Sport Management Quarterly (2008) is leaving the strongest footprint in the academic community.

Dr Tim Breitbarth from the Faculty of Management is a regular author, guest editor, project leader, track convener at international conferences as well as invited speaker on CSR in general and CSR in sport.

 

Full reference:

Breitbarth, T. & Harris, P. (2008): The role of corporate social responsibility in the football business: Towards the development of a conceptual model. European Sports Management Quarterly, 8(2): 179-206.

 

Abstract:

Corporate social responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into the football business fosters the competitiveness of the game and creates additional value for its stakeholders. The article proposes a conceptual model which outlines the agency role of football in order to create political, cultural, humanitarian and reassurance value. Empirical evidence supporting the model is applied based on case studies from four key countries that currently dominate the shaping of CSR discussion and are vital for the game itself: England, Germany, Japan and the US. The article’s aim is to encourage sports management to see CSR as an opportunity-driven concept, which can assist in achieving better strategic direction, and outlines areas where future research can improve sport management’s appreciation of this rapidly more important topic.

 

Sport Management Researcher and Students Create Impact on International Field

Last weekend, Dr Tim Breitbarth (Senior Lecturer in Sport Management) and MSc Sport Management students Lisa Kaisner, Manuel Perez Vehi, Chih-Heng Kwan and Junbeom Kim returned from their 8-day trip attending the 22nd European Association for Sport Management (EASM) Conference, EASM Masters Seminar and EASM PhD Student Seminar. Following various successes at the 21st EASM conference in Istanbul last year, the BU travel party again made strong contributions to this leading international sport management conference.

Together with 60 students from around the globe, the students worked in mixed groups on three different sport marketing cases and had to present their findings and plans in front of a critical jury over the period of 4 days before the main conference. Lisa and her team won the case competition on the Olympic legacy of the Coventry Ricoh Arena and, therefor, were invited to present at the main conference. Feedback from the students on the Masters Seminar in particular was largely positive – especially in terms of networking, making new friends, learn from one another and visiting sport venues/matches like the Rugby School and the season opening of the Leicester Tigers.

 

Invited Keynote and Conference Workshop Convener

Besides tutoring at the Masters Seminar, Dr Tim Breitbarth was invited to provide a keynote at the PhD Student Seminar titled “Book or articles? Assessing the strengths and weaknesses of the form of your PhD thesis”. His contribution was very well received and awarded during the conference dinner. He also mentored three PhD researchers from Belgium, South Africa and Mexico at the Seminar and gave advise on their research.

At the main conference, Tim together with his small international team organized and convened a workshop on corporate social responsibility in and through sport. Again, the workshop was the second most popular in terms of submissions and all five sessions attracted a great audience. The academic workshop was spiced-up by inviting Nico Briskorn (Head of CSR at German professional football club VFL Wolfsburg) and Chris Grant (CEO, Sported Foundation – the London 2012 charity legacy) to contribute their expert insights into the application of CSR and sport.

 

Highly Cited Paper and Special Issue Editor

The relevance of the topic is also manifested by the fact that the paper “The Role of Corporate Social Responsibility in the Football Business: Towards the Development of a Conceptual Model” by Tim Breitbarth and Phil Harris from 2008 published in European Sport Management Quarterly (second highest ranked sport management journal in the world) has been the journal’s most cited article over the past 3 years. Also, Tim is the lead editor of the Special Issue “Governance and CSR Management in Sport” in ‘Corporate Governance: The International Journal of Business in Society’ which will be published early/mid 2015.

In addition, Tim presented two research papers, one of which based on an awarded Bachelor dissertation by last year’s graduate David Thomas whom he supervised.

In general, despite being a rather small party at a 500+ delegates conference, the BU team created awareness for our sport programs in particular and Bournemouth in general. Travelling Masters students were somewhat lukewarm about the practical value of the main conference (e.g. as a means to find a job), but overall enjoyed the experience and talking to experts from various fields. Several visits from renown (inter-)national scholars, academics from partner universities and PhD students are already in planning for 2015.

Please contact Dr Tim Breitbarth at tbreitbarth@bournemouth.ac.uk

 

F.l.t.r.: Lisa Kaisner, Chih-Heng Kwan, Manuel Perez Vehi, Tim Breitbarth

F.l.t.r.: Nico Briskorn (VFL Wolfsburg), Christos Anagnostopoulus (Co-Convenor, University of Central Lancashire), Frank van Eekeren (Co-Convenor, Utrecht University), Tim Breitbarth (Lead-Convenor, Bournemouth University), Wojtek Kulczycki (Technische Universität München), Chris Grant (Sported Foundations), Stefan Walzel (Co-Convenor, German Sport University Cologne)

Group of Masters students at Rugby School

Why English Football Player Fail in Penalty Shootouts: German Sport Psychology Researcher Visiting BU

Recently, the Sport Academic Group hosted researcher Dr Philip Furley from its Erasmus partner institution German Sport University Cologne. Philip works for the Institute of Cognitive and Team/Racket Sport Research and has recently published studies in a number of fields like inattentional blindness and creativity, many of which funded by the prestigious German Research Foundation.

As part of his visit he discussed his work with a selected group of sport academics and postgraduate researchers in a workshop-style format. One of the studies looked into how non-verbal behaviour of athletes is a function of the current score, how this can be reliably interpreted by others – especially opponents who register this which in turn influences their confidence levels.

By extending this research into what Philip calls ‘pop science’, it can be explained why English footballers are more likely to fail in penalty shootouts based on empirical data. ‘Hastening and hiding’ behaviour as a consequence of psychological stress in the penalty situation leads, for example, to submissive non-verbal behaviour like turning your back to the goalkeeper after dropping the ball on the penalty spot and taking little time for the shot after the referee blows the whistle.

Further studies and discussions were around the dangers of coaching instructions to induce an attentional set that controls the focus of attention of athletes. It can lead to structured awareness not adaptive to dynamic situations – for example during on-field decision making which can lead to important information being overseen, like an opponent who ‘unexpectedly’ enters the space of a defender. It was discussed if there were parallels to the way university tutors may be used to structure and present material to students and how this forms their thinking.

“Bringing highly dedicated researchers from internationally leading institutions to BU is an important part of inspiring and guiding research at our university. Philip’s presentations were a fantastic example of work that is driven by deep academic curiosity and high process quality, and his visit has provoked much inspiration and discussion” says Dr Tim Breitbarth, Senior Lecturer and Coordinator Internationalisation in Sport.