Posts By / mmoital

VC Fusion Prize winner delivers guest lecture to MSc Events students

Events Management student Sabine Toppig delivered a guest lecture via skype to 50 Events Management and Events Marketing Masters students as part of the Contemporary Issues in Events Management (CIEM) unit.

Sabine, who graduated with a first Honours degree, received her diploma as well as the VC Fusion Prize on Tuesday.

[Picture: holding the Prize with her dissertation Supervisor, Dr. Miguel Moital].

Sabine’s presentation was based on her dissertation topic and focused on the techniques, outputs and outcomes of circulation management at exhibitions. One of the challenges Sabine faced during her placement was managing attendee circulation at the exhibition she managed. The topic intrigued her and she set out to research it as part of her dissertation. The detailed and comprehensive model depicting how and why circulation is managed at exhibitions embodies the spirit of fusion, as it can be used for academic, professional practice and educational/training purposes.


Back in July Sabine presented her research at the International Conference on Strategic Innovative Marketing and Tourism 2019 in Greece, funded by the Department of Sport & Events Management, and an article co-authored with her supervisor Dr. Miguel Moital is now under review by a leading Events journal.

Commenting on the experience, Sabine said:

It was a great experience presenting a topic which I loved learning about intensively during my placement and my dissertation research to an audience which is as passionate about the events industry as I am. I also enjoyed teaching the students something which I believe they could find useful, should they decide to pursue a career in exhibition management.

Abde Ali, the course rep for events management, shared the student consensus view about the presentation:

The presentation from Sabine was an unexpected aid and a much needed one. Her presentation provided us with a view to managing events that was not much thought about or looked into. She also talked about the experience of doing the dissertation and what was expected from us at our Master’s program, while also highlighting the methods, skills, details and model to help the students during their dissertation. MSc Events would like to thank Sabine for her valuable time and contribution to our learning.”

Dr. Miguel Moital, CIEM tutor, said:

Sabine did a fantastic dissertation and produced a detailed, visually engaging presentation which the students appreciated very much. Her in-depth understanding of a cutting-edge topic relevant to events management suited the CIEM unit very well. This is an excellent example of fusion and co-creation, and demonstrates how student research can enhance the learning experience at BU.

Delayed rewards for international engagement

It took more than two years to experience the delayed effects of the promotional work I have done during my trip to India for the Global Festival of Learning, 2017.

I attended the festival in Pune and then did an activity in Delhi. My session involved interviewing a MSc Tourism & Events alumni (Arjun Bahl) who co-founded the St+art India project, the largest street art festival in the country.

When I attended the GFoL, I also did promotional work by visiting a number of study abroad agents in Delhi and Mumbai (Thank you IMSRT!). It was great to interact with those who are selling the university, and realise how much information they have about all the different universities across the world, while at the same time how little specific information they have about specific courses offered by BU, such as the tourism, hospitality, sport and events. I found agents to be very appreciative of the valuable information I gave them, which they thought will help them to do a better job at selling BU and these courses in particular.

I also delivered a guest lecture about events experiences to tourism students at Amity University in Mumbai, whose course was lead by an MSc Tourism Management alumni. Even though I was suffering from severe food poisoning, I made all efforts to fulfill the commitment of going to talk at Amity. Not only I thoroughly enjoyed the experience, but tangible benefits to BU materialised this September.

The tourism course had started not long ago and the audience for the guest presentation was small – around 20 students – but extremely interested. One second year student came to talk to me at the end to introduce himself and to show his enthusiasm for the idea of coming BU to do an Events Masters once he graduated. We became friends on Facebook and he contacted me a few times since 2017, asking questions about Bournemouth, BU and the course.

Two and a half years on, not only has Abde Ali joined the MSc Events Management, but he has now been elected course rep and Secretary for Events Society BU. According to Abde, “I kind of knew I wanted to do further studies in a more specific area within tourism, but events never occurred to me before Miguel’s presentation. Miguel’s presentation not only made me realise that events was what I wanted to study, but also that Bournemouth University was the place to do it”.

Abde’s example shows two things: 1) the power of guest lectures and personal interaction in persuading students to come to BU, and 2) the delayed effects of promotional work via guest lectures or the GFoL, in this instance more than two years.

I am delighted by Abde’s decision to join us, and his example just reinforces my view that while the Internet plays an important role, interpersonal interaction with academics can become a decisive influence on the decision to come to BU. After all, academics have a lot of knowledge about the courses they teach and they can talk about them very passionately. Activities like the GFoL can be an effective way of promoting University internationally, and more so if they are maximised through activities like guest lectures and agent visits.

Dr. Miguel Moital reviews for the Croatian Science Foundation

Dr. Miguel Moital, Principal Academic in Events Management in the Department of Sport and Event Management, Faculty of Management, has taken part in the peer review of a project proposal submitted within the ”Installation Research Projects” Call for Proposals, run by The Croatian Science Foundation (HRZZ). The members of HRZZ national evaluation panel recommended Miguel as an expert for a project proposal on tourism marketing.

This is the second time Miguel reviews proposals for HRZZ, having assessed a Marie Curie application in the past.

Congratulations to Dr. Miguel Moital

Dr. Moital (Departament of Events & Leisure, FoM) has just published a paper on Corporate Reputation Review (Palgrave) with two Spanish academics Dr. Marta Retamosa and Dr. Angel Millan. The paper focuses on satisfaction in higher education and is the result of a collaboration which started in 2014. You can access the paper here.

In 2015 Miguel spent a month at the University of Castilla la Mancha (UCLM) as part of the university’s visiting academic program, and in 2016 both Marta and Angel spent time at BU.

The CRR paper is the second resulting from the collaboration between Miguel and UCLM academics. In 2015 Miguel and Angel co-authored a paper published in Psychology & Marketing on the segmentation of business travellers.

Conference report (Miguel Moital) – ICOT 2019 in Braga, Porto (Portugal)

I have just returned from Portugal where I attended the International Conference on Tourism – ICOT 2019, hosted by the Portuguese Catholic University – Braga Campus. The conference was co-organised by Konstantinos Andriotis and Carla Cardoso, two academics who hold PhDs from BU. ICOT is the child of Dr. Andriotis, a Professor in Tourism at the Middlesex University London, who has been running the conference for nine years, with previous editions in held in Greece, China, Cyprus, U.K., Italy and Thailand. Besides myself, Carla and Konstantinos, another BU PhD alumni attended the conference (Alexandra Correia from the Polytechnic Institute of Viana do Castelo), so we took a picture together.

Under the banner of “Tourism into the new decade: challenges and prospects”, the conference attempted to discuss the implications of the growth of tourism while identifying “future trends and examine various responses with respect to the appropriate policies and management techniques”. A total of 27 parallel sessions encompassing 122 paper presentations, a poster session and two keynote speeches made up the academic element of the conference. The conference attracted over 140 delegates from 30 countries representing nearly 100 universities.

Besides helping the local organising committee, my main involvement was running two special sessions in Portuguese. Although it is an international conference and presentations are usually in English, some Latin American academics do not have the confidence to present English and therefore providing sessions in Portuguese facilitated their participation in an international conference.

The conference took place in Braga, a municipality located one hour away from Porto. The venue was the beautiful Bom Jesus de Braga (Good Jesus of the Mount), a pilgrimage site with a monumental, Baroque stairway that climbs 116 meters. The site, which has this weekend (6 July) been awarded UNESCO’s World Heritage status, features six hotels and a conference/events centre boasting outstanding views over the city of Braga. The shrine is very well maintained and has received substantial investment in the past eight years to support its application to world heritage status. In addition to the Baroque stairway, its landmarks include the church at the top of the stairway, the funicular (inaugurated in 1882, remaining one of the oldest in the world using a system of water counterweights) and the well maintained gardens and forest.

The social programme started with a welcome session and drinks at the premises of the Catholic University attended by the Braga Mayor, the Bishop of Braga and the President of the Porto and North of Portugal Tourist Board.

The second day featured a showcase of regional foods and handicraft, as well as a Cavaquinho performance (The cavaquinho is a small Portuguese guitar with four wire or gut strings).


The gala dinner took place in Guimaraes city at the end of the third day. Participants had the chance to enjoy a guided tour across Guimaraes city center, a World Heritage site. The walk ended at the venue for the Gala dinner: the Palace of the Dukes of Braganza, whose construction initiated in the XV century. The gala dinner featured Fado (Portuguese traditional singing genre) and Rancho Folclorico (folk dance) performances.

The last day of the conference took place in Porto. The day started with a visit to Palácio da Bolsa, a beautiful building showing an eclectic architectural style influenced by eighteenth century neoclassical style, Tuscany architecture, as well as, English Neo-Palladian style. Dr. Ricardo Valente, Councillor for Tourism and Commerce at Porto city council, welcomed participants before a guided tour of the palace.


The day also included visits to other important landmarks , including ‘Caves Sandman’ (one of the famous Port Wine wineries on the south bank of the Douro River) and a river Cruise.



Dr. Miguel Moital joins editorial boards of two journals

Dr. Miguel Moital, Principal Academic in the Department of Events & Leisure, was appointed to the Editorial Boards of the leading Portuguese (European Journal of Tourism, Hospitality and Recreation) and Brazilian (Revista Brasileira de Turismo (RBTUR) tourism Journals.

The European Journal of Tourism, Hospitality and Recreation (EJTHR) is an international, open access, peer-reviewed journal published by De Gruyter. EJTHR  is the official Journal of CITUR – Centre for Tourism Research, Development and Innovation, a research consortium of 17 Portuguese Polytechnic institutions to which more than 200 researchers are affiliated.

RBTUR is the official journal of the Brazilian association for research and post graduate studies in tourism (ANPTUR – Associação Nacional de Pesquisa e Pós-Graduação em Turismo) and is the highest ranked Brazilian tourism journal in QUALIS, the official journal rankings in Brazil.

1000th Google Scholar citations

Congratulations to Dr. Miguel Moital from the Department of Events & Leisure for his 1000th citation on google scholar.

Many of these citations are for papers co-authored with undergraduate and masters students.

The h index is 13 (it means that 13 papers have at least 13 citations), and the h10 index is 18 (it means that 18 papers have at least 10 citations).

New staff-student events management paper in the highest impact factor sport management journal

Congratulations to Dr. Miguel Moital, Principal Academic in the Department of Events & Leisure, who has just published a co-created paper in Sport Management Review, an Elsevier journal which boasts an impact factor of 3.5 and an acceptance rate of 17%. The paper is co-authored with two BA (Hons) Events Management graduates – Amy Bain and Harriet Thomas – who did their dissertation on prestigious sports events.

The paper explores the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. Amy and Harriet underpinned their dissertations on the Prestige Motivation Model, a model Miguel co-developed in 2009. Miguel covers the model in his Consumer Experience & Behaviour unit (Level 5) and in their dissertation both students went on to apply the model to sports events. Amy and Harriet did a very similar study with a difference: Amy focused on a variety of prestigious sports events, while Harriet focused on VIP sport event experiences. The two studies were combined to produce the now published paper. The full paper can be found here.


Commenting on the experience Amy said

“I’m delighted that my research has been published. I went to a great deal of effort to ensure that the subject of my dissertation was not only interesting and current, but a true and accurate reflection of the impact of prestige as a motivation to attend events. For me personally the most exciting part about the process was seeing the paper evolve in a way that it clearly demonstrates the potential of prestige to generate important outcomes for the attendee and the event organiser.”

Harriet was also delighted to have co-authored the paper:

“I’m so proud to see the research I conducted for my dissertation now included within the Sports Management Review journal- it’s something I never expected! I was really interested in the previous work carried out by Miguel on Prestige Motivation in Tourism and this acted as a starting point when deciding on my dissertation topic. The process was certainly a challenging one, and I had to edit, re-word and revisit my work many times throughout, so persistence was definitely key! The project soon started to come together and it’s so rewarding now to see I’ve contributed to an article within a top academic journal.”

Miguel said:

I am thrilled to see this paper published in a high quality journal, which gives credit to the quality of the work carried out by Amy and Harriet. I have covered prestige motivation in my consumer experience & behaviour unit since 2009, but the research on which this paper is based has greatly enhanced the content of the lecture, fulfilling an important gap in the module while at the same time inspiring other students to carry out further research on the topic. I am a strong believer in students-as-researchers and this paper in a top sport management journal is a great way of celebrating my 10th journal article co-created with BU undergraduate and post graduate students.


This paper is part of a long tradition within the Department of Events & Leisure involving the co-creation of papers based on student dissertations. In the past five years students and staff of the Department have published co-created papers in Event Management (Cognizant), the International Journal of Event & Festival Management (Emerald), the Journal of Fashion Marketing & Management (Emerald), Young Consumers (Emerald), and the Journal of Hospitality & Tourism Insights (Emerald). These publications are a testimonial of the high quality research carried out by events and leisure graduates.

Dr. Miguel Moital delivers academic writing workshop in Portugal

Dr. Miguel Moital, Principal Academic in the Department of Events & Leisure, delivered a workshop on academic writing to Masters students from the Estoril Higher Institute for Hotel and Tourism Studies (ESHTE), the leading Hotel and Tourism School in Portugal.

Academic writing tends to follow different standards in countries like Portugal and Miguel was invited to share best practice in academic research and writing to 20+ students who are currently starting their dissertation.

Among other topics, the lively four-hour workshop discussed the 6’C’s of academic writing excellence, the three pillars of research (Process, Content and Context), theoretical underpinning (models and frameworks) and writing strong arguments.

ESHTE is Miguel’s ‘second home’ as he holds a degree in Tourism Management from the school (he was part of the first cohort of students) and worked there for 10 years before joining BU.

Miguel is the author of the e-book “Writing Dissertations & Theses: What you should know but no one tells you”, where he shares valuable practical information about the process of writing academic work, notably dissertations. The book starts with explaining the six criteria, expressed in the form of 6 ‘C’s, required to produce high quality dissertations: Confined, Corroborated, Critical, Coherent, Concise and Captivating. The e-book then goes on to share a range of ‘tips and tools’ which contribute to fulfilling the 6 Cs.

BU academics can obtain a free inspection copy of the ebook by sending an email to Miguel (

Miguel visited ESHTE in addition to work carried out in Porto as external international examiner for the Portuguese Agency for Assessment and Accreditation of Higher Education – A3ES.

My trip Madeira to talk about sports events

I have just returned from Madeira Island where I delivered the opening keynote presentation at the international seminar on the impacts of the organisation of sports events held in the autonomous region of Madeira, Portugal. The seminar was co-organised by the Madeira University and the Portuguese Swimming Federation, and was a side event of the Women’s U19 Water Polo European Championships. Besides my keynote, the seminar included panels about the economic, tourism and social-sporting impacts of sports events, with the last panel on public policy and sporting events.

My presentation focused on ‘sports events and local and tourist development’. I explained the types of impacts brought about by sporting events, and highlighted some of the challenges in measuring them. I then argued that the traditional focus on economic and tourism impacts often overlooks other important impacts, such as effects on social capital. Using the example of the Festival Makers programme developed by BU academic Dr. Debbie Sadd, I demonstrated how volunteering can develop social capital and how some of the impacts continue to be visible well beyond the event. I concluded my presentation with some ideas about strategic directions for sports events in Madeira.

Speakers at the seminar included two ministers of the regional government of Madeira, a former minister of youth and sport of Portugal, directors of major sports events in Madeira (including the founder and director of one of the top Ultra Trails in the world, the Madeira Island Ultra Trail), the presidents of the national and regional swimming associations, and academics from both Madeira and other Portuguese universities. The event attracted around 60 attendees from a variety of backgrounds such as physical education teachers, sports club managers, coaches, hotel managers, academics and postgraduate students.

I was also invited to attend the gala dinner of the Water Polo Championships at the luxurious Pestana Casino Park hotel, one of the local sponsors of the event. We were treated to a beautiful meal, as the picture attest.

Despite being Portuguese, I had never visited Madeira so this was also an opportunity to attend some of the championship matches and visit some of the island’s iconic tourist attractions. Dr. Jorge Soares, Assistant Professor of Sport Management at the University of Madeira, was my host and was kind enough to show me some of the sights, including the breathtaking sunrise at Pico do Areeiro (Areeiro Peak, 1818m), Walking though a Levada (irrigation channel), eating the locally famous dry tuna sandwich and watching the boat procession in honour of Our Lady of Pity.

I also had the chance to meet several friends from the university time who now work in Madeira.

I knew Madeira was beautiful, but I did not know that it was this beautiful. I thoroughly recommend it to anyone. A must do trip. You can easily spend a week here and not feel bored in any way. I don’t think it will take long for me to return.

Events Management graduate Kayleigh Jones publishes paper based on her dissertation

Kayleigh Jones graduated with a 1st Class Honours Degree in Events Management in 2017. She did extremely well in her dissertation which focused on how event managers create prestige value for corporate VIPs. Kayleigh’s tutor Dr Miguel Moital challenged her to prepare a manuscript based on her dissertation to be submitted to the European Journal of Tourism, Hospitality and Recreation. To Kayleigh’s and Miguel’s delight, the paper was accepted after very minor modifications (which shows the high quality of the submission). The article is free to download from the publishers website. In this post on the undergraduate blog, Kayleigh talks about the experience of doing her dissertation and shares her feelings upon seeing it published.


Publishing a journal article based on my dissertation – Kayleigh’s story

Dr. Miguel Moital’s Iberian trip

Dr. Miguel Moital, Principal Academic in Events Management, Faculty of Management, recently traveled to Portugal and Spain to present his work.

In Portugal, Miguel talked to students from the Masters in Tourism Management at the UCP – Portuguese Catholic University (Braga Campus). BU has an Erasmus agreement with UCP for staff exchange. Miguel talked about key issues in academic writing, presenting material from his e-book on the topic.

In Spain, Miguel delivered a presentation about ‘Managing Prestige in Spa & Thermal Experiences” to 35 participants of a pre-TERMATALIA course, attended by industry and institutional participants from countries such as Argentina, Costa Rica, and Colombia.

The course received coverage in the regional media, including a report by TV Channel Telemino (see after 2 minutes) and newspaper La Region.

The presentation was based on his research around the consumption of prestigious experiences, part of it co-created with Undergraduate Students through their dissertations.

TERMATALIA – 17th International Exhibition of Thermal Tourism, Health and Wellness is “the only specialized fair in the world that represents a thermal bridge between Europe and Latin America, bringing together professionals from more than 25 countries”. TERMATALIA alternates between Ourense (Galicia), where it originates, and a Latin -American country (next year it will take place in Iguaçu, Brazil).

Ourense features many thermal baths which feed off from the natural hot springs, with a number of both public pools (free to use) and private pools (fee paying, tough €6 will pay for 2 hours on the best one) scattered along and around the Miño river.

Outariz Thermal Baths, Ourense


Student-staff publication in the leading Brazilian tourism journal

Dr. Miguel Moital, Principal Academic in Events Management (FM), has just published a paper co-authored with MSc Events Management graduate Cisil Andirin and Dr. Carla Cardoso, Associate Professor at the Portuguese Catholic University (Braga Campus).

After this publication, Dr. Moital has published a total of 8 outputs with BU Undergraduate and Masters students (7 journal articles and 1 book chapter). Journal articles include publications in the International Journal of Contemporary Hospitality Management, International Journal of Event and Festival Management, Young Consumers and Journal of Fashion Marketing & Management (All Emerald journals), as well as Event Management (a Cognizant journal).

The paper, entitled “Service failures as organizational crises in business travel: origins and operational strategies as perceived by events professionals” was published in the Brazilian Journal of Tourism Research (RBTUR). RBTUR is the leading Brazilian tourism journal edited by the Brazilian Research and Post-Graduation in Tourism Association – ANPTUR. The journal is open access and the paper can be downloaded here.

The paper is based on Cisil’s Masters dissertation and focuses on exploring crisis management perceptions and practices by meetings professionals from two perspectives: origins of crisis and crisis management strategies. Focusing on Turkish meeting planners, the paper found that according to them crises are more about service failures than major disruptive events that question the organisation’s existence as per the traditional definition of crisis. As a consequence, the paper suggests that distinction between the notions of service failure and crisis may be artificial rather than real. Therefore, researchers planning studies on crises-service failure should consider looking at both literatures in order to integrate both bodies of knowledge.