Latest research and knowledge exchange news at Bournemouth University
NEW BOOK JUST OUT :
Gamification for Tourism
Edited by: Feifei Xu, Dimitrios Buhalis
Summary This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Request an inspection copy Price: £39.95 Add to basket (GBP) | Price: $59.95 Add to basket (USD) | Price: €54.95 Add to basket (EUR)
Individuals can get 50% discount if ordering direct before 31 May 2021 https://www.channelviewpublications.co.uk/page/detail/Gamification-for-Tourism/?k=9781845418229
Related Formats: Hardback, Ebook(PDF), Ebook(EPUB)
ISBN: 9781845418229
Publisher: Channel View Publications
Number of pages: 312
Dimensions: 234mm x 156mm
Published: 14th May 2021
Review
Author Biography
Contents
Readership
Book Preview
Chapter 1. Feifei Xu & Dimitrios Buhalis: Gamification in Tourism: The Cutting-Edge Trend in Tourism
Part 1: Gamification Theories
Chapter 2. Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players’ Profile and Life Cycle
Chapter 3. Russell B. Williams: Understanding Games and Gamified Experiences: The MAPS-AIM Model
Chapter 4. Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and Challenges
Part 2: Gamification Application and Case Studies
Chapter 5. Zuhal Cilingir Uk & Yaşar Gultekin: Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model
Chapter 6. Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences
Chapter 7. Feifei Xu and Shaojin Li: Gaming and Branding: A Case Study of the Austria Adventure Game
Chapter 8. Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal
Chapter 9. Pablo Garrido-Pintado: Advergaming in Tourism: Spanish Cases
Chapter 10. Russell B. Williams: Pokémon GO: Serious Leisure and Game-Playing Tourists
Chapter 11. Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National Park
Chapter 12. Evrim Çeltek: Gamification: Augmented Reality, Virtual Reality and Tourism Marketing Applications
Chapter 13. Feifei Xu & Dimitrios Buhalis: Conclusion
The meeting will be broadcasted LIVE on Facebook
The International Centre of Tourism and Hospitality Research supports global tourism recovery from COVID.
Professor Dimitrios Buhalis will deliver a range of keynotes, panels and interventions around the world.
Please join us at these events.
PHILIPPINES Wednesday 17 March 2021, 15:45 – 16:15 Manila time 07:45 – 8:15 am, London time.
Professor Dimitrios Buhalis, Smart Tourism within Smart Cities
Department of Tourism, REPUBLIC OF THE PHILIPPINES
Tourism Promotions Board: Tourism in the Philippines
Tourism and Technology Forum, Manila, The Philippines,
Register to attend the event at https://www.bit.ly/TravelTourismForum
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LONDON Wednesday 17 March 2021, 10:30 – 12:15 Association of British Travel Agencies (ABTA)
Business Resilience Webinar Series: Managing Travel Workforces
Professor Dimitrios Buhalis, International Centre for Tourism and Hospitality Research (ICTHR)
Future Talent in Tourism
REGISTER https://www.abta.com/events/abta-webinar-managing-travel-workforces
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18-20 March 2021 INDIA Shillong, Meghalaya, India
Global Hospitality and Tourism Conference on Experiential Management and Marketing
GHTC 2020 Conference https://www.ghtconference.org/
Department of Tourism and Hotel Management, North -Eastern Hill University, Shillong (India)
Thursday 18 March 2021, 14:00 AM to 15:00 (IST) – 9:30 AM to 10:00 AM (London Time).
Professor Dimitrios Buhalis, Smart Tourism and Restart of Tourism.
Workshop on Publishing Tips in Top Tier Tourism and Hospitality Journals
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https://www.eventbrite.co.uk/e/getting-past-the-pandemic-working-together-tickets-140256217121
Detailed Agenda
10:00 Welcome & TTI Update Tim Wright, Chairman, TTI
10:10 Addressing the Tourism Industry Tom Jenkins, Director, European Tourism Association
10:35 Tourism Post COVID Professor Dimitrios Buhalis, Bournemouth University Business School
11:00 A Return to Hospitality Rob Paterson, CEO, Best Western Hotel Group GB
11:25 Coffee Break
11:45 Will Airlines Take Off Again? Simon McNamara, Country Manager United Kingdom, IATA
12:10 Testing – Crucial to the New Normal Angus Urquhart, Sales Director, GeneMe UK
12:35 Leveraging Tech and Data Towards a Post-Pandemic World Richard Baker, Chief Commercial Officer, Inspiretec
13:00 Chairman’s Summary and Close Tim Wright, Chairman, TTI
Moderator: Paul Richer, Genesys Digital Transformation
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Wednesday 24 March 2021 – 13:45-14:45 South Africa time – 11:45-14:45 London time
Johannesburg Marriott Hotel Melrose Arch, Johannesburg, South Africa
Africa Business Tourism and MICE
Professor Dimitrios Buhalis – Digital Transformation – new reality for survival recovery and growth
Moderator: Natalia Bayona UNWTO
Register https://virtualproductions.flockplatform.com/ep/?event=2021-Africa-Business-Tourism-and-MICE-Masterclass
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Professor Dimitrios Buhalis, International Centre for Tourism and Hospitality Research (ICTHR) will be contributing to the
Association of British Travel Agencies (ABTA) Business Resilience Webinar Series
Managing Travel Workforces 17 March 2021, 10:30 – 12:15 –
Venue: Zoom followed by a virtual networking platform
REGISTER https://www.abta.com/events/abta-webinar-managing-travel-workforces
This webinar will provide an essential update for those responsible for managing workforces in travel. Listen to sessions on key areas affecting travel employment before taking part in a new virtual networking session with other HR and industry peers.
In the morning, get an employment law update, including the latest information on the furlough scheme, and what the UK-EU Trade and Cooperation Agreement means for your staff. Following the Government’s COVID-19 roadmap announcement, understand your responsibilities for homeworkers and staff returning to the office. Learn the key considerations for when you are developing and implementing new remote working policies, and get an insight on how you can use technology to support your staff. Hear expert advice on training, motivating, and engaging with staff that have worked through the pandemic and those returning from furlough. Get guidance and advice on how you continue to look after your staff as working patterns change, providing support both in the office and at home. Finish the morning by taking part in a new interactive networking session. This discussion group on an innovative platform ‘Wonder’ will allow you to discuss common issues with colleagues, and follow up directly with webinar speakers.
| 10:30 | Welcome from the moderator
Vicki Wolf, Education Manager, ABTA |
| 10:35 | Employment law update
Ami Naru, Employment Partner, Travlaw |
| 11:00 | Hybrid workforce – what does this mean?
Simon Johnson, General Manager, UK&I, Freshworks |
| 11:20 | Staff wellbeing and engagement
Hazel Craig, Senior Data Analytics Consultant, Howden Employee Benefits & Wellbeing |
| 11:40 | Panel discussion: future talent in travel
Moderated by: Vicki Wolf, Education Manager, ABTA Jo Roche, Managing Director, Northern Training Academy Professor Dimitrios Buhalis, Professor in Marketing, Strategy and Innovation, Bournemouth University Carole Hodgson, Apprenticeship Delivery Manager, Hays Travel (TBC) |
| 12:10 | Summary and close of webinar
Vicki Wolf, Education Manager, ABTA |
| 12:15 | Networking and discussion
ABTA is hosting a virtual discussion group on an innovative platform, specifically designed to make networking easy and fun. Meet your industry colleagues and discuss common issues surrounding your workforces. The interactive platform will have a number of areas to help start discussion, feel free to join a specific meeting group or network informally with colleagues. Discussion groups to include:
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NEW RESEARCH JUST PUBLISHED ON BIG DATA
Stylos, N., Zwiegelaar, J. and Buhalis, D. (2021), “Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of tourism sector”, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-07-2020-0644
Purpose-Dynamic, volatile, and time-sensitive industries, such as tourism, travel and hospitality require agility and market intelligence to create value and achieve competitive advantage. The aim of the current study is to examine the influence of big data (BD) on the performance of service organizations and to probe for a deeper understanding of implementing BD, based on available technologies. Design/methodology/approach-An ethnographic study was conducted following an abductive approach. A primary qualitative research scheme was used with 35 information technology and database professionals participating in five online focus groups of seven participants each. Analytical themes were developed simultaneously with the literature being revisited throughout the study to ultimately create sets of common themes and dimensions. Findings-BD can help organizations build agility, especially within dynamic industries, to better predict customer behavioral patterns and make tailor-made propositions from the BD. An integrated BD-specific framework is proposed to address value according to the dimensions of need, value, time and utility. Research limitations/implications-Little research exists on the key drivers of BD use for dynamic, real-time and agile businesses. This research adds to the developing literature on BD applications to support organizational decision-making and business performance in the tourism industry. Originality/value-This study responds to scholars’ recent calls for more empirical research with contextual understanding of the use of BD to add value in marketing intelligence within business ecosystems. It delineates factors contributing to BD value creation and explores the impacts on the respective service encounters.
New article just published:
Stoyanova-Bozhkova, S., Paskova, T., & Buhalis, D. (2020). Emotional intelligence: a competitive advantage for tourism and hospitality managers. Tourism Recreation Research, 1-13.
https://doi.org/10.1080/02508281.2020.1841377
ABSTRACT
The purpose of this paper is to provide a better understanding of tourism and hospitality management through exploring the perceptions of and the application of emotional intelligence (EI) in the practices of managers. The effect of EI on improving business performance is widely acknowledged in business and management studies. However, there is limited research in the context of tourism and hospitality industries. The paper contributes to the literature through a qualitative study of the perceptions and experiences of middle-level managers. Data was collected through semi-structured in-depth interviews conducted in tourism and hospitality organisations in the UK.
The findings of the study reveal that EI can have a positive contribution to improving staff satisfaction, motivation and overall business productivity. They highlight the importance of building quality relationships among staff and the critical role middle management has in an organisation. Based on the finding from the qualitative inquiry, the authors propose a model conceptualising the role of managers’ EI in creating a competitive advantage for the organisation. Practical implications are discussed and recommendations for further research are provided.
KEYWORDS: Emotional intelligence, staff satisfaction, self-regulation, staff motivation, tourism and hospitality industries, qualitative methodology
Professor Dimitrios Buhalis contributed a presentation entitled
Smart technology and the Future of Hospitality and Tourism after COVID-19
to the School of Hotel and Tourism Management, PolyU, The Hong Kong Polytechnic University
#IMPACT2020 Conference today.
#CrisisManagement #Recovery #Strategy #TourismRecovery #RecoveryStrategy #Future #Hospitality #Tourism #Technology #COVID19 #PostCOVID19
New research paper published by Professor Dimitrios Buhalis in Journal of Advertising
Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis (2020):
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising,
Journal of Advertising https://doi.org/10.1080/00913367.2020.1809574
free eprints https://www.tandfonline.com/eprint/76JWSAAMIBF3ZHQXFEHT/full?target=10.1080/00913367.2020.1809574
Abstract
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures whether this relationship is mediated by product interest. Study 1 suggests that, compared to single brand advertising, joint brand advertising increases tourists’ search behavior. Study 2 shows that joint brand advertising stimulates product interest, which in turn increases tourists’ intention to visit. The mediating role of product interest disappears when a destination brand forms a partnership with a lesser-reputed travel intermediary brand. The research provides implications for theory development in the area of tourism advertising, while also identifying best practices for advertisers on how to optimize the effectiveness of their campaigns.
How Will Emerging Economies Reliant on Tourism Survive the Crisis?
https://skift.com/2020/08/21/how-will-emerging-economies-reliant-on-tourism-survive-the-crisis/
21 August 2020
Dimitrios Buhalis, a professor of tourism at Bournemouth University, told Skift that countries which can temporarily divert their tourism workforce to other industries, such as to agriculture or fishing, may be able to weather the storm and see their tourism economies pick up where they left off, eventually. He pointed to the example of Bali, Indonesia, where the tourism workforce has largely shifted to more traditional economic means — certainly not without hardship.
But, Buhalis said, “where it’s more difficult is where tourism is 60, 70, 80 percent of the local economy and where you don’t have a local domestic market. Places where the country is small, geography does not support easy accessibility, and the social classes are very structured.” He noted that some Greek islands and countries such as the Maldives fall into this category.
Conversely, Buhalis said the emerging markets that will fare the best during Covid are those that have a large domestic population, an income distribution which means a sizeable percentage of locals can afford to travel, and the geography and infrastructure that allows them to do so.
Though he believes that tourism will recover — “we’ve seen how many people are desperate to travel” — he thinks the current moment represents something of a “fallow period” for tourism, one where governments who have already invested in tourism economies should continue to build up infrastructure and make industries more efficient for what he sees as tourism’s inevitable return.
“Apart from the health crisis we’re about to experience a major global recession beyond belief and that will damage tourism and will create a range of initiatives to prepare us for the next day,” Buhalis said. “We need to improve efficiency and we need to improve the way that we manage tourism.”
ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING
Editor in Chief: Professor Dimitrios Buhalis, EDWARD ELGAR PUBLISHING LIMITED
The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries! See some examples of the accepted terms on https://tinyurl.com/encyEXAMPLES. These include terms:
Supporting the Global Society Restart Tourism
GREECE Thursday 18 June 14:15 LondonTime / 16:15 Greek EMEA.gr time IN GREEK
Η πανδημία του COVID-19 και ο ελληνικός τουρισμός
Dimitris Basiliou, Michalis Toanoglou, Dimitrios Buhalis
BRAZIL Thursday 18 June 16:00 Brazil time / 20:00 London time BRAZIL on LiveTur DATASHOW BRASIL IN PORTUGUESE
Impactos do uso das tecnologias de informação na atividade turística durante e pós pandemia
Professor Dimitrios Buhalis with Dr. Luiz Mendes Filho and Dr. Alexandre Augusto Biz
IRAN Sunday 21 June London time 18:30 pm – 20:30pm / Tehran, Iran 10:00pm – 12:00am (GMT+430)
Mohammad Shirkavand discussion – Connecting Cultures & Preserving Heritage: Create Future by Connecting Minds
Professor Dimitrios Buhalis to talk about ”How eTourism could help the industry to survive after the crisis
NEW ZEALAND Wednesday 24th June 21:30-22:30 London Time / Thursday June 25th, 8.30-9.30AM NZ time
Professor Dimitrios Buhalis Smart Tourism in the New Era of Tourism
Te Herenga Waka—Victoria University of Wellington, Wellington School of Business and Government | Ōrauariki
Next time when you dine alone, perhaps on a business trip, remember this new publication.
Brown, L., Buhalis, D. and Beer, S. (2020), “Dining alone: improving the experience of solo restaurant goers“, International Journal of Contemporary Hospitality Management, Vol. 32 No. 3, pp. 1347-1365. https://doi.org/10.1108/IJCHM-06-2019-0584
Purpose-Solo travel for leisure and business is increasing. It is therefore timely to conduct research into the experiences of solo tourists. This paper aims to explore one aspect of the solo tourist experience that can be challenging, that of dining alone. This topic has received little attention in the tourism or hospitality literature. Design/methodology/approach-A qualitative approach was adopted and narrative inquiry was selected as the optimum route to obtain detailed and rich accounts of the experiences of solo diners. In-depth interviews of 27 solo tourists were conducted with varying socio-demographic characteristics.
Findings-This study shows that though travelling alone is prized by participants, dining alone, especially in the evening, is often discomfiting. Discomfort is caused by the perceived negative judgement of others and is mitigated by the use of various props such as books and mobile phones. A research agenda is put forward on the aspects of the solo tourist/diner experience.
Practical implications-The paper concludes by asking what can be done to ameliorate the solo dining experience and provides some recommendations to hospitality operators to support this market and improve competitiveness and profitability. The paper shows that inclusive environments can attract multiple market segments and agile restaurants can develop both solo and plural dining experiences.
Originality/value-This paper addresses a topic that has received limited scholarly attention as well as industry engagement despite the growth in solo travel.
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2022 BU Studentship Competition
New Research Impact Fund call launching soon
Funding Development Briefing. Spotlight “Getting Started at BU”.
Two scholarships in one month for PhD student
Ada Lovelace Day 2021 at BU: celebrating women in STEM – Professor Jane Murphy and Dr Sue Green 2022 BU Studentship Competition New Research Impact Fund call launching soon Funding Development Briefing. Spotlight “Getting Started at BU”.
UKRO annual visit – meeting with BU academics in 2021
RDS Funding Development Briefing this Wednesday – NIHR Research for Patient Benefit (RfPB).
Project-DIPCAT: Another Success Story for a Winning Strategic Partnership UKRO annual visit – meeting with BU academics in 2021 Horizon Europe collaboration tools and novelties Horizon Europe – July Update
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