Posts By / jmayoh

Dr Joanne Mayoh & Dr Ian Jones publish new article In The Journal of Medical Internet Research

Dr Joanne Mayoh and Dr Ian Jones have had a new article “Young People’s Experiences of Engaging With Fitspiration on Instagram: Gendered Perspective” published in the Journal of Medical Internet Research (JMIR; Impact Factor 5.43) https://www.jmir.org/2021/10/e17811/. Their study used a cross-sectional web-based survey (N=1213) to explore how young men and women engage in fitspiration content on Instagram, and found significant gendered differences in consumption behaviour. Their findings suggested that female fitspiration consumers engage with content that reinforces the feminine thin but shapely ideal, whereas male users seek out content that reinforces the masculine muscular ideal. Furthermore, male users are more likely to engage actively with content (eg, posting fitspiration content), while female users are more likely to engage passively (eg, scrolling through accounts, posts, or images). Here is an infographic to demonstrate their key findings.

RDU Small Grant Fund Winner- Update

In November 2011 I (Joanne Mayoh) was the recipient of one of the first BU Research Development Fund (RDF) Small Grant Scheme prizes. This award gave me the opportunity to travel to Champaign (Illinois) in May 2012 to present a paper at the International Congress of Qualitative Inquiry. The budget covered my travel to Illinois, hotel accommodation, conference fees for the five day event, and sustenance costs during this time. As an early career researcher, who has only started publishing within the last few years, this was an excellent chance for me to receive support to present internationally, and engage in essential networking and profile building.

In addition to the conference paper, this opportunity resulted in targeting networking with a number of influential methodologists, and the submission of two journal articles, and a further (accepted) conference abstract in collaboration with a newly formed contact. This new associate is one of the most experienced mixed methodologists currently publishing within my target journals, and is therefore an invaluable connection for at this stage in my career.

The process of applying for RDF funding was extremely simple and one that I would recommend my colleagues engaging with if they have any need for a small grant. I would definitely apply to this fund in the future to support conference attendance, research support or general networking.  Overall it was a wonderful experience, and I am very grateful for the support from BU and the Research Development Unit.