Posts By / Hiroko Oe

Discussion seminar ‘Moving from Multi-Channel to Omni-Channel Retailing’ 😇 is on the way! 6th February, 2020, 11:00-12:00. Venue: EB305

We will have a discussion seminar with the guest lecturers, Ms Ana Teixeira (business consultant) and Dr Yasuyuki Yamaoka (business consultant, researcher of the Open University of Japan) on the theme of ‘Moving from Multi-Channel to Omni-Channel Retailing’. This session is the fourth ‘spin-out’ event from DEEP TRANSFORMATIONS AND THE FUTURE OF ORGANIZATIONS (6-7 December 2019).

The internet and digital technologies have significantly transformed the retailing strategies and markets last few decades, specifically, the research theme of the online sales channels have attracted researchers and practitioners, and we have developed implications in the focus of multi-channel strategies. Recently, especially in line with the boosting of the digital natives’ power and their inclination towards SNS platforms, businesses have also designed marketing strategies concentrating on SNS based activities. In doing so, multichannel has been considered as the design, deployment, and marketing platforms combining different channels by which the businesses interact and collect consumers’ voices and wants to enhance their business opportunities.

The concept of multichannel and its experience has been already established in the business context. Even traditional firms have been implemented the firm website, blogs, and emailing list as the interactive tool. Some firms have collaborated with the influencers to enhance their messages with the positive impact as an effective method in marketing behaviour. Based on the current mature situation, it is getting more important to understand what  omni-channel means and can bring about.

Omni-channel customer service aims to provide a seamless customer experience across multiple sales channels and there the concept of ‘integrating sales channels’ as a ubiquitous experience for the customers. The core theme for omni-channle is not only providing a holistic experience but also it can enable stressless and significant customer services from the service provider side. To realise the harmonious experience for both customers and businesses, the strategic implementation of ICT is the critical key.

This session will provide unique viewpoints focusing on the theme of potential and challenge of omni-channel. Also, this session will discuss the theme in line with the UN Sustainable Development Goals (SDGs), such as ‘Goal 9: Industry, Innovation and Infrastructure’ and ’Goal 17: Partnerships for the Goals’.

This session also aligns with BU2025 strategic investment areas (SIAs), Simulation & Visualisation and Assistive Technology.

The BU ECRs, PhD researchers, and MSc students are welcome to this session.

The session will be facilitated by Dr Hiroko Oe and an ECR, Ediz Akcay. Mr. Gideon Adu-Gyamfi (MSc International Management) will also contribute as a discussant.

*For more details, please email to hoe@brounemouth.ac.uk

A research seminar session ‘A Story of Blockchain Impact in Asia’ 😇 is on the way! 19th December 2019, 11:30-12:30. Venue: EB602

We will have a seminar session with the guest lecturer, Professor Nariaki Ikematsu (Consultant, National Institute of Information and Communications Technology; NICT). This session is the third ‘spin-out’ event from DEEP TRANSFORMATIONS AND THE FUTURE OF ORGANIZATIONS (6-7 December 2019). This research seminar is conducted as a Skype video conference.

Professor Ikematsu will present a contemporary topic of blockchain impact in the Asian countries, Thailand and Vietnam. He will talk about some cases including the business practices of ‘PIZZA 4P’S Makes the World Smile for Peace through “Edutainment”’ referring to the key factors ‘local consumption’ and ‘innovative supply chain management’. https://www.earthackers.com/pizza-4ps-makes-the-world-smile-for-peace-through-edutainment/ (Accessed 12 December 2019).

This seminar is held in line with the suggestions from a Key Note Speech made by Professor Sangeeta Khorana at the conference, DEEP TRANSFORMATIONS AND THE FUTURE OF ORGANIZATIONS on the 6th December in Tunis.

This session will provide unique topics in line with the UN Sustainable Development Goals (SDGs), such as ‘Goal 9: Industry, Innovation and Infrastructure’ and ’Goal 17: Partnerships for the Goals’.

This session also aligns with BU2025 strategic investment areas (SIAs), Simulation & Visualisation and Assistive Technology.

The BU ECRs, PhD researchers, and MSc students are welcome to this session.

The session will be facilitated by Dr Hiroko Oe and an ECR, Ediz Akchay. Mr. Gideon Adu-Gyamfi (MSc International Management) will also contribute as a discussant.

*For more details, please email to hoe@brounemouth.ac.uk

A seminar sesssion ‘Community branding on the consensus building’ is on the way😇 27th November 2019, 10:00-11:30. Venue: EB206

We will have a seminar session with the guest lecture, Dr Sachiyo Kwakami (Fukui University, Japan) on the 27th November. This session will be held as a Skype meeting at EB206.

Dr Kawakami is a PostDoc researcher who is specialised in the field of ’Consensus Building in communities, and she has been working on the research projects on ‘Learning and collaborative problem solving attitudes’ in Fukui area.

During this session, we will discuss ‘potential functions of a community and citizens’ collaboration’ and the impact of ‘collaborative work as the management platform’ to contribute to the local issue solving (e.g., problem recognition of high-radio active waste disposal and how to support marginal settlements in the deprived area).

This session will provide unique topics in line with the UN Sustainable Development Goals (SDGs), such as ‘Goal 3: Good Health and Well-being’, ‘Goal 9: Sustainable Cities and Communities’ and ‘Goal 17: Partnerships for the Goals’.

This session also aligns with BU2025 strategic investment areas (SIAs), Simulation & Visualisation and Assistive Technology.

The BU ECRs, PhD researchers, and MSc students are welcome to this session.
The session will be facilitated by Dr Hiroko Oe with a contributor, Mr. Gideon Adu-Gyamfi (MSc International Management).
*For more details, please email to hoe@brounemouth.ac.uk😇

A Talk Session ‘Playable City and Pokemon Go’ 😇 is on the way! 7th November 2019, 11:00-12:00. Venue: EB603

Invited Speaker: Dr Ema Tanaka (Meiji Unversity, Japan)

Method: Skype meeting

  • The concept of the ‘Playable city’ will be introduced in the community branding context by Dr Tanaka.
  • Dr Tanaka is an ECR who is specialised in the field of transformational future of organisations and human beings in the era of advanced technologies, and one of her main research areas is the well-being of the elderly citizens with Pokemon-Go games in Tokyo. From some empirical studies conducted by the University of Tokyo also suggest that Pokemon Go is contributing to the middle-aged citizens’ well-being.
  • During this talk session, we will discuss ‘a game and the health in the communities’, ‘the movement and the impact of  ‘Sport in life’, and ‘the possibility to support disaster victimised areas (e.g., Fukushima and Kumamoto)’.
  • This session will provide unique topics in line with the UN Sustainable Development Goals (SDGs), such as ‘Goal 3: Good Health and well-being’,  ‘Goal 9: Industry, Innovation, and Infrastructure’, ’Goal 11: Sustainable Cities and Communities’, and ’Goal 17: Partnerships for the Goals’.
  • This session also aligns with BU2025 strategic investment areas (SIAs), Animation, Simulation & Visualisation and Assistive Technology
  • The BU ECRs, PhD researchers, and MSc students are broadly invited to this session.
  • The session will be facilitated by Dr Hiroko Oe with a contributors, Mr. Gideon Adu-Gyamfi and Mr Adriano Manna (MSc International Management).

*For more details, please email to hoe@brounemouth.ac.uk

Colloquium is on the Way! Discussion forum with Global Connections- 11th December 2019😇 From 10:00 –12:00 at EB602

This discussion forum is a ‘spin-out’ event following the Conference ‘Deep Transformations and the Future of Organisations’ (6-7 December). It would be the very first event aiming to bridge UK-Japan researchers who are specialised in the research field of the B2B and business transformation in the globalised era.

Two presenters are invited to this colloquial from Japan, Professor Takemoto (Innovation & Management Laboratory, Fukui University) and Mr Ikematsu, (Consultant/Researcher, ex strategist for Fujitsu).

Professor Takemoto will talk about the revitalisation projects with entrepreneurial movements in Fukui area, referring to the concepts of ‘Creative destruction’ and ‘Planned Happenstance Theory’.

Mr Ikematsu will talk about his experiences from the marketing and economical points of view, presenting the ‘straggles’ to change Fujitsu from the B2B model firm to the B2C model firm. His presentation will be also a good case of innovation dilemma and network externalities.

The colloquial will be carried out via the Skype conference method. Dr Hiroko Oe will act as a facilitator for this colloquial and Dr Kaouther Kooli will perform as a supervisor for this event who liaises the outcome from the main Conference the week before.

BU ECRs and the PG students will be invited to the colloquial, too. Dr. Ediz Akcay (Lecturer in Digital Marketing) and Dr Yan Liang (Lecturer in Strategy) will be there as discussants.

This colloquial will provide unique and interesting views from the different cultural context of Japanese cases, including some key topics of the UN SDGs (e.g., Goal 9 ‘Industry, innovation and infrastructure’, Goal 11 ‘Sustainable cities and communities’, and Goal 17 ‘Partnerships for the goals’).