Dr Miguel Moital of the School of Tourism has just returned from Brazil having undertaken the first block of fieldwork for a Santander funded project entitled,
“The internationalisation of the Brazilian tourism, hospitality and events research: Barriers and opportunities to publishing in international (English language) journals”
The economic growth of the past 15 years in Brazil has had a profound impact on the country’s tourism industry, further establishing tourism as an important economic activity. While Brazil attracted only just over five million international tourists in 2010, the country has a substantial tourism industry which is driven by a buoyant domestic market. The Tourism Ministry estimates that in 2009 there were 175 million domestic trips.
As the tourist industry matures, so does the need to develop a more in-depth understanding of the economic, social and environmental dimensions of the tourism phenomenon. There has been substantial growth in terms of education provision, but academic research has remained somewhat parochial, with much being published in the growing number of Brazilian tourism journals and some in foreign journals, whether Portuguese or Spanish language journals (mainly South American, but also Spanish). Very few have been published in English language journals. The end result is that Brazilian research and researchers are little known by the International community.
Therefore the aim of this research is to examine the barriers and look for opportunities to expand the international audience for research based on the Brazilian tourism, hospitality and events industries and in so doing develop a valuable international partnership.