The research collaboration with Cambridge on the emerging strategic management scheme- Business Ecosystem


I (Dr.Ke Rong) as the principal investigator have received an award from the Bournemouth Small Grant scheme. This project  has set up the collaborative research partnership with Dr.Yongjiang Shi (ys@eng.cam.ac.uk), the director of centre for international manufacturing of University of Cambridge. We have explored a new strategic management territory- business ecosystem in a multidisciplinary working environment by integrate the research methods from operation management (Dr.Yongjiang Shi’s expertise) and strategic management (Dr.Ke Rong’s expertise).

After ten months, we successfully completed the project. Specifically, our pilot research explored the evolution and construct of a business ecosystem. This pilot project also led to a funding bid by combining ideas in a multidisciplinary working environment ( strategic management and operation management) and fostering new and long term collaboration with prestigious universities like University of Cambridge. Two journal papers on the business ecosystem have been published and two others are submitted.

Besides,  the co-investigator and I also organized a research seminar on ‘Shanzhai business ecosystem’ in the Academy of Management Annual conference in Boston, 08/2012. More than 20 worldwide scholars attended and they recognized that our business school had dedicated to this emerging research theme- Business Ecosystem.