Working with partners at Bangkok’s Chulalongkorn University, a team from BU led and participated in a British Council Researcher Links Workshop in Bangkok from November 2 to 4.
For Professor Tom Watson of the Media School and Associate Professor Jirayudh Sinthuphan of Chula’s Faculty of Communication Arts, it was ‘mission accomplished’, as the Workshop had been postponed twice in February and May because of Thailand’s febrile politics.
“This time, there were no problems as Bangkok was about as quiet as it will ever be,” said Professor Watson. “As a result, the Workshop was attended by representatives of four UK and seven Thai universities who worked very well together”.
From the three days of collaborative working, four projects related the Workshop theme of ‘the impact of social media upon corporate and marketing communication in Thailand and UK’ emerged. They will be developed over the coming months into research actions, bids for funding and publications.
With Professor Watson were Associate Professor John Oliver (Senior Researcher), Dr Ana Adi (Deputy Workshop Coordinator), Dr Tauheed Ramjaun and Mona Esfahani, all from the Corporate & Marketing Communications academic group. Among the Thai participants was Dr Waraporn Chatratichart of the University of the Thailand Chamber of Commerce, who is a PhD alumna from the Media School.
“The Workshop also reinforced the existing relationship between BU and Chulalongkorn University as the Dean of the Faculty of Communication Arts, Dr Duangkamol Chartprasert, and Professor Parichart Sthapitanonda both took part as Senior Researchers,” said Professor Watson. “The BU-Chula relationship has great potential for research collaboration and staff exchanges. I hope that other BU staff will follow the opportunity that the Workshop has opened up.”