BU Research Blog

‘Communicating Research’

 FMC Cross-Departmental Seminar Series 2015-16

Venue: Room PG10, Talbot Campus, 

The Faculty of Media and Communication at BU

Time: Wednesdays, 3-5 pm

Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 7 October 2015

Speakers :
Dr Sukhpreet Singh, University of Glasgow and Dr John Oliver, Bournemouth University

‘Innovating and trading TV formats through brand management practices’

Television formats form a major cultural export and yet, there is no protection under copyright law. Format copycats or imitators freely develop game, reality and talent shows based on successful format ideas. Despite this, the format industry has developed an ingenious and complex suite of market based practices that are allowing a thriving format industry to appear. This chapter discusses how TV format makers use brand management practices, in the absence of any legal solutions, to innovate and trade in their products. These include a number of practices such as: developing and managing the format brand identity, developing localized brand extensions and leveraging the producers brand reputation.

About the Series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research

Contributions include speakers on behalf of 

The Centre for Politics and Media

The Centre for the Study of Journalism, Culture and Community

Advances in Media Management Research Group

Emerging Consumer Cultures Research Group

Public Relations Research Group