A project led by Dr. Georgiana Grigore, a member of FMC/CMC’s Promotional Cultures & Communication Centre, has received a prestigious industry award. The Millennial Rules project won an award for Excellence in Research Presentation at the Media Research Awards, hosted by Mediatel on the 23rd of February. This is an example of innovative fused activity where students work with experts from media organizations and their tutors to develop and co-create excellent research.
Neil Sharman, a freelance researcher, delivered a guest talk for Consumer Culture and Behaviour that led to a collaborative project with the Marketing Society, Metro, Mail Online and CrowdDNA. As part of this collaborative work, three students from the Marketing Society – Jack Goss, Iona Kelly and Emily Richardson – won £1,000 between them after impressing judges with their marketing insights. The students were selected with 10 others to take part in a special workshop day all about Millennials and the Media. The workshop was part of a research project for the Mail Online and Metro newspaper, which aimed to discover more about how Millennials use media. James Harrison, president of the BU Marketing Society at the time, added: “This was a really great opportunity for our members to take part in and the Marketing Society is pleased to have helped make it happen. We continually strive to organise events and opportunities that inspire our members and develop their knowledge in the world of marketing and advertising.”
Neil, who came up with the idea of the project was impressed with the student’s enthusiasm. He said: “We had some start students in the room and we learnt lots from the insights they produced. They represented BU and their generation brilliantly.” Throughout the day the students worked on a range of tasks to define their marketing and advertising insights with help from experts at the Mail Online, the Metro and CrowdDNA. Neil wishes to pass his thanks onto the Marketing Society for contributing to the success of this project.
More details about it can be found here: http://www.millennialrules.co.uk
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