Research Process Seminar. AI in Qualitative Research: A Full Workflow Approach from Data Collection to Analysis

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You are warmly welcomed to next week’s research process seminar. Hosted in FMC but welcome to all.

Tuesday 1 October 2-3pm on Zoom

AI in Qualitative Research: A Full Workflow Approach from Data Collection to Analysis

In this workshop, I’ll walk you through a complete research project, showing how AI can be integrated at every step—from data collection to analysis and editing. The focus is on the practical application of custom AI tools, including GPTs, in qualitative research, offering insights into both the potential and the challenges (ethical and otherwise) encountered along the way.

You’ll gain knowledge on:

  • End-to-End Workflow: Understand how AI can support the entire research process, from initial data collection to final edits.
  • Custom GPT Models: Learn how to develop AI models tailored to your qualitative data needs.
  • Challenges & Solutions: Explore ethical, technical, and practical challenges at each stage of the research process and how to address them.
  • AI in Knowledge Creation: Reflect on the broader implications of using AI to create, interpret, and validate research findings.

This workshop is perfect for those who want to explore the potential of AI in qualitative research and understand how to incorporate it into their own projects effectively especially when access to specialized software might be limited.

Bio:

Ana Adi is a Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, the chair of the Digital Communication Awards, and the host of the Women in PR podcast (on SoundCloud, iTunes and more). Dr Adi’s research focuses on identifying solutions for the professionalisation and future-proofing of PR/Comms including identifying their social impact and social value. She also speaks about artificial intelligence in PR workflows and research, measurement and evaluation of communication, and storytelling. Originally from Romania, Dr Adi obtained her doctorate from the University of the West of Scotland (UK) and has studied and worked in the USA, UK, Belgium and taught in Thailand and Bahrain. www.anaadi.net

About the research process seminar series:

The purpose of this research seminar series is different to your typical research seminar and conference presentation. Instead of presenting the results and outcomes of research, we want to share good practices around the process of doing research. This might often involve a focus on research methods but it also includes aspects of publishing, writing, time management, career management etc.

The idea here is that the speaker takes us through the anatomy of the project or approach focussing particularly on the process – the challenges, the successes, and the failures. For the audience, we walk away with a practical application of a method or approach we may not be familiar with or may not have applied in this way before. Our ambition is to make us all better researchers as a result.

Register in advance for this meeting:

https://bournemouth-ac-uk.zoom.us/meeting/register/tZ0qf–orTsvGdDQRwYwVKrYhLxRxevhgerz

Join Zoom Meeting
https://bournemouth-ac-uk.zoom.us/j/89786030534?pwd=tyZQbGa1YE5iekSIK7qj8hSmtonRTc.1

Meeting ID: 897 8603 0534
Passcode: 7k#CC0*V

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