The Toxic Legacy of a Crisis

Why do so many new CEOs fail to turn around struggling companies, even with a fresh strategy? Maybe it’s not just about leadership.

My new book Corporate Trauma:The toxic legacy of a crisis introduces a powerful new concept – the lasting impact of a past corporate crisis. Drawing from the biological field of Epigenetics, the book argues that a significant organizational shock can embed dysfunctional patterns deep within a company’s cultural DNA that leads to decreased morale and productivity, a breakdown of trust amongst investors, employees, leadership, and a culture of fear, blame, and risk avoidance.

This book offers a new lens to diagnose why companies get trapped in a downward spiral. It goes beyond the classic turnaround playbook to identify and address the root cause of persistent failure, offering an invaluable path to strategic renewal and injecting vitality back into any organization. The book is on AMAZON and now available for pre-order.

The foundational research previously informed the UK Government’s ‘Build Back Better: our plan for growth’ and the Business, Energy and Industrial Strategy’s Committee’s ‘Innovation Strategy’ in 2021.

If any BU research group would like me to present the research findings, please get in touch with me at: joliver@bournemouth.ac.uk

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