BU Research Blog

You’re warmly invited to our next Research Process Seminar, hosted by The Media School — and open to all.

🎨 Turning Methods Creative

We often assume research participation is… well, a bit boring. Standard questions can lead to standard answers, as participants try to anticipate the “right” response.

This seminar explores how we can reimagine traditional research methods through creativity — making them more engaging, more accessible, and more capable of generating unexpected and novel insights.

👤 About the Speaker

Pille Pruulmann-Vengerfeldt is professor in media and communication, at the School of Arts and Communication, Malmö University, Sweden and a visiting researcher at the Estonian National Museum. Her research uses creativity and collaboration with practitioners to understand issues related to the datafication of media audiences, the impact of cultural industries, and data work in museums.