![Innovate 2011v4](http://blogs.bournemouth.ac.uk/research/files/2011/09/Innovate-2011v4.jpg)
Following on from the 2 blog posts (Blog post 1/ Blog post 2) earlier this week on Innovation the next set of outcomes and connections introduces the concept:
Game changer 3 = UK innovators + crowding forward investment
A key criterion for public sector investment is that it is “additional”, that it doesn’t crowd out willing private sector investment.
Indeed, the goal of Innovate UK is quite the opposite – to crowd in private sector investment by building private sector confidence in tackling the markets of the future.
We shouldn’t, though, be satisfied with just simply crowding-in private sector investment; we should be proactively crowding it forward.
Leveraging the structure and robustness of Innovate UK’s competitions as a strategic platform through which the private sector (commercial and 3rd sector) can gain the confidence it needs to invest both earlier and more widely.
![Game changing new connections to the ecosystem](https://innovateuk.blog.gov.uk/wp-content/uploads/sites/153/2016/08/Game-changing-new-connections-to-the-ecosystem-620x310.jpg)