BU Research Blog

Our relationship with money is complex and is inextricably linked to who we are – or more importantly how we want to be seen by others. We worry about money, dream about money; we spend it, save it and sometimes even give it away. Understanding how we feel about money and why we have those feelings can help improve our relationship with money. In short, it can help us to better manage the money we have.
The Love of Money was the theme of a recent talk given by the Faculty of Management’s Dr Julie Robson and Samreen Ashraf. The talk explored the link between our identity and our relationship with money and how this influences our behaviour with money. The talk drew on work conducted by Dr Julie Robson on young girls and their relationship with money; and by Samreen Ashraf on identity, money and bank choice.
The talk was delivered in Swanage, Dorset to PROBUS, a club for retired or semi-retired professional and business people group. The audience took part in an interactive section to identify what money means to them. In addition, they shared their attitudes to money and reflected back on events that had helped to shape their relationship with money over their lifetime. Thanks go to RKEO for co-ordinating the event and to PROBUS for the warm welcome we received.

Dr. Julie Robson and Samreen Ashraf from the Department of Marketing in FoM were invited to present their research on ‘The love of Money’ to the ‘PROBUS’ club in Swanage.