Having only recently completed a grant application for the ESRC’s Knowledge Exchange programme, the challenges of finding and then keeping suitable partners with whom to “tango” is fresh in my mind. One of the primary challenges is the ability to explain in plain English to prospective business partners what Funder terminology actually means. There then follows the need to explain what lies behind the potential award of funding, before then having to clarify full economic costing (never an easy task at the best of times) and associated acronyms that mystify all those outside (and some inside) academia. Thereafter comes the rigour and intimate detail of the application form which baffles most businesses (especially those seeking KTPs) followed by an explanation of the demands of the post-award reporting requirements.
All in all, much of this is straightforward …. to us!! For business partners, however, it often represents a whole new and somewhat mysterious world that if not careful in your articulation of what it all means, may result in the loss of your partner at any time throughout the completion of the application. In addition to a very clear explanation of what the process of bidding entails, those businesses most likely to dance with you are those that you know very well. Very few businesses (probably understandably) enter into such bids from a cold call so building long-term, sustainable two-way partnerships early in your career is pivotal to bidding in later years when you are less nervous about asking for that dance…