A three-member Media School research team has been awarded a grant for research into Corporate Social Responsibility communication amongst employees.
Dr Tasos Theofilou, Dr Georgiana Grigore and Prof Tom Watson (L-R) gained the grant from the Arthur W. Page Center for Integrity in Public Communication, a research center at the Penn State College of Communications.
They will be conducting a study in the UK and Romania to link with a previous study undertaken in Greece by Dr Theofilou. The study supports travel and the employment of research assistants for research in summer this year. Prof Watson, the project PI, has been named as a Page Legacy Scholar for 2013.
“Within the Media School’s Public Relations Research Group (the PRRes Gang), there is considerable expertise in CSR,” said Prof Watson.
“Dr Grigore is an organiser of an international CSR conference to be held at BU in the autumn, whilst Dr Theofilou is pioneering research into harnessing ‘scepticism’ as a factor in developing effective CSR communication within corporate organisations.
“This grant is very positive recognition of BU’s standing internationally within public relations and corporate communications research.”
# Arthur W. Page was a highly respected pioneer of public relations and corporate communications in the US from the late 1920s to the late 1940s at the telecoms giant, AT&T.