BU Research Blog

The European Public Relations History Network (EPRHN), which has been supported in its formation by FIF, was launched at European Public Relations Education and Research Association (EUPRERA) Congress in Barcelona on October 3-5. The event, held on Friday October 4, was attended by 29 delegates from 12 countries.

“After more than a year’s planning, EPRHN is now in operation and has 50 active supporters from 18 countries across Europe”, said Prof Tom Watson of the Media School. “FIF has enabled it to get to the take-off stage and aided the very positive response found in Barcelona.”

Prof Watson also organised a panel session (the only one approved for the Congress) on developing the history of PR in Europe. It drew leading scholars from universities of Leipzig (Germany), Bucharest (Romania), Pompeu Fabra (Spain), as well as Prof Watson. It was chaired by the Italian practitioner/commentator Toni Muzi Falconi.

Refereed papers from Prof Watson and Drs Tasos Theofilou and Georgiana Grigore, also Media School, were presented at the Congress in well-attended sessions with several requests for copies of the papers afterwards, especially for the research on engaging employees with organisational Corporate Social Responsibility planning.

EUPRERA PR History Panel: (l-r) Toni Muzi Falconi (Italy); Prof Adela Rogojinaru (Romania); Prof Tom Watson (BU), Prof Jordi Xifra (Spain) and Prof Gunter Bentele (Germany)

Dr Tasos Theofilou (l), Dr Georgiana Grigore (c) and Prof Tom Watson (r) at EUPRERA Congress, Barcelona