BU Research Blog

Speakers and delegates from 10 mainly Asian countries voted the 1^st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success”

The FIF-supported conference went so well that planning is already under way for the 2014 conference, also to be held at Chulalongkorn University in the Thai capital.

Representing BU at the conference were Prof Tom Watson, a co-organiser, and Dr Ana Adi, both of the Media School. Tom was a second day keynote speaker while Ana presented the outcome of research by her and Nathaniel Hobby on social media monitoring in higher education.

The conference, held at the Faculty of Communication Arts, was opened by the host’s Vice-President, Assoc Prof Dr Sittichai Tudsri. Including the Thai and UK organisers, 30 papers were presented by academics from Australia, Egypt, Germany, Hong Kong, India, Indonesia, Malaysia, and Singapore.

“The conference especially sought Asian perspectives: alternatives to Anglo-American models of theory, practice and education. In this aspect it succeeded to everyone’s satisfaction,” Prof Watson said. “I believe that several international joint research projects will develop from the 2013 conference, which is also a major step forward.”

He said that delegates had welcomed the conference as filling a major gap in corporate and marketing communication academic discourse in Asia. “This reflected well on BU and I’m grateful for the FIF support that helped us devise and develop the conference. It’s an investment that has long term reputational and research value.”

Already, a Media School team researching CSR has linked with colleagues at Chulalongkorn University and a further connection with an Indonesian researcher may follow soon. The BU-Chula link was confirmed at the conference.

(L-R) Conference organisers Prof Tom Watson and Assoc Prof Jirayudh Sinthuphan with keynote speaker Prof Dr Ansgar Zerfas (Leipzig University)