BU Research Blog

Dr David MacQueen and Prof Tom Watson of The Media School both chaired panels and presented papers at the PR Meeting #4 conference in Barcelona last week.

The conference, which features research on critical approaches to public relations and strategic communication, had a focus on ‘intelligences’ this year.

Dr McQueen chaired a session which included fellow speakers from the the US, Spain and New Zealand. His paper, jointly authored with Graeme Baxter of Robert Gordon University, considered community resistance to corporate power in Scotland and Ireland.

Prof Watson presented a critical review of repetitive research issues in PR, in a session which also included speakers from Australia and Sweden. On the final afternoon of the conference he was a panel speaker on academic writing and publishing.

“This conference is a top event as it has broad international participation and always pushes into new research territory,” said Prof Watson. “This year, it was built around Howard Gardners’s work on intelligences, which brought forward aspects such as competitive, professional, spiritual, digital, emotional, dialogic, wicked and feminist intelligences.”

(L-R) PR Meeting # organisers Prof Jordi Xifra (Pompeu Fabra) and Prof David McKie (Wakato) with Prof Tom Watson