BU Research Blog

Dr. Lukman Aroean, a Senior Lecturer in International Marketing in the Bournemouth University Business School, has recently paid a research visit to the Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia.  The research visit was funded by British Council Researcher Link and last from end of August to early October 2014. The research topic was about playfulness and academic performance of university students. A two-stage field research involving forty nine undergraduate students of the host university has been undertaken. At the moment the research team has identified interesting findings including the conceptualization of playfulness as an experience, how playfulness interacts with students’ academic performance and how personal preferences are related to the gap between playfulness and academic activity. Dr. Aroean has given two research seminars in the host university about the research findings. Further collaboration is under consideration including engaging business schools from the ASEAN (South East Asian Nations) region.