BU Research Blog

An ESRC Seminar on Financial Services and Consumers was held at the University of Edinburgh Business School earlier in October, 2015. This seminar was specifically designed for early career researchers (ECRs) whose work focuses on financial services marketing. One of the keynote presentations was given by Dr Julie Robson from the Faculty of Management. Julie outlined how ECR’s can make the most of academic conferences to promote their work and to develop their research careers. Hint and tips were provided on identifying the right conference, preparing to deliver the paper and the need for a well-rehearsed ‘elevator pitch’ to communicate your research in a clear, succinct and interesting way.

Being on the editorial board of Journal of Financial Services Marketing and the International Journal of Bank Marketing, Julie also took part in the meet the editor session and highlighted the importance of working with the financial services sector and building a network with practitioners. This provides a sounding board for research ideas, helps to provide insight into the managerial implications of their work and can ultimately contribute to impact cases.

Ms. Samreen Ashraf, also from the Faculty of Management, presented her current work from her PhD research at the event. This examines the role of identity in bank choice. Further, Samreen along with other presenters have also been invited to submit their manuscript in the Journal of Financial Services Marketing.