What is it about?
BBC Arts Online and the British Council, supported by the GREAT Britain campaign, are collaborating to enable audiences, in the UK and overseas, to experience and discover the best of British Shakespeare in all art forms. The plan is to open with a 24 hour live-stream on 23 April 2016 and to offer new content on a regular basis over six months.
The British Council, on behalf of the GREAT Britain campaign, is calling for ideas from artists and cultural organisations across the UK. Funding is available for international rights clearances and to support the production of new content.
Five key cultural organisations are already working with to provide world-class content – Shakespeare’s Globe, The Royal Opera House, the British Film Institute, Hay Festivals and the Royal Shakespeare Company and the Shakespeare400 consortium coordinated by King’s College.
The content will be hosted on BBC Shakespeare Lives (bbc.co.uk/shakespearelives ) and promoted internationally by BBC Worldwide online ( bbc.com/culture) so global rights need to be cleared . The campaign will be supported by social media campaigns in order to drive audiences to this unique festival.
This is an unprecedented partnership project for the BBC and the British Council and believe it has great potential for all organisations involved to increase their international reach and reputation.
How can I get involved?
We are particularly looking for ideas which appeal to younger audiences and convey the diversity and creativity of the UK’s Arts sector. If you are interested in applying, please complete the attached form.