BU Research Blog

Our latest paper in the international journal BMC Pregnancy & Childbirth published late last month was highlighted yesterday in a BMC Series Blog.[1]  The blog post reminds us that the media plays an important role in providing the general public with information about a range of issues, including pregnancy and childbirth. The visual media, such as television, can provide planned information (education), for example in documentaries, advertising and the news.  Our paper “Is it realistic?” the portrayal of pregnancy and childbirth in the media’ looked into how the representation of childbirth in the mass media affects childbirth in society as there is evidence to suggest that it can have a negative effect.  BMC Pregnancy & Childbirth is an Open Access journal therefore the paper is freely available for anybody across the globe with an internet connection, for access click here.

Our paper is great example of interdisciplinary research, as celebrated at the forthcoming Interdisciplinary Research Sector Day on June 21st (see here).  The authors of our paper combine expertise in media studies, midwifery, sociology and health services research.   Moreover, it involved collaborations across universities (Bournemouth and Stirling) and within BU across faculties, namely the Faculty of Media & Communcation and the Faculty of Health & Social Sciences.

Ann Luce, Marilyn Cash, Vanora Hundley, Helen Cheyne, Edwin van Teijlingen & Catherine Angell

Reference:

1. Luce, A., Cash, M., Hundley, V., Cheyne, H., van Teijlingen, E., Angell, C., (2016) “Is it realistic?” the portrayal of pregnancy and childbirth in the media BMC Pregnancy & Childbirth 16: 40 http://bmcpregnancychildbirth.biomedcentral.com/articles/10.1186/s12884-016-0827-x