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12 August 2016

Successful outcomes of Fusion project – Social interaction in the event experience

Fusion, Fusion Investment Fund, international lmarques

After nearly a year, the Fusion project on Social interaction in the event experience led by Dr Lenia Marques (Department of Event and Leisure, Faculty of Management) came to an end. The main aim of the project was to develop tools to better analyse the experience of events for audiences, focusing in particular on the social interaction part of the event experience.

Group UIC3

Participants in the ATLAS SIG Events, UOC, Spain

Overall, the project was successful, contributing to advances in research and also to reinforcing and expanding an international network in the field of events, and also feeding into leisure and tourism.

Several meetings took place between the partners of the project (U.K.,Spain, Portugal, the Netherlands, Romania) and also involved other partners along the way (Brazil and South Africa).The first results were presented in two conferences and the outputs will be published shortly.

Discussing preliminary results

Discussing preliminary results

 

The project shed new light on the different dimensions of the event experience, and in particular how audiences interact with each other in and beyond the event. This is only considered as a beginning, since the partners are continuing to using the tools and work together towards using the results and developing professional practice advice.

Board of Directors of the World Leisure Organization at the World Leisure Congress, South Africa

Board of Directors of the World Leisure Organization at the World Leisure Congress, South Africa

As principal investigator, I’m very satisfied with the outcomes and look forward to building on the work of the past year. This is also the time to publicly acknowledge all the partners who supported and gave valuable input to the project, as well as all the students, who in one way or the other, contributed to this project. To all those who assisted, a big thank you.

Tags: Global engagement Research news Uncategorized

Related Posts

  • Dr Lenia Marques nominated to the World Leisure Organization Board of Directors17 February 2016
  • New book for Centre for Social Work, Sociology & Social Policy visiting fellow Assoc Prof Dr Maria Luisa Gomez Jimenez31 May 2015
  • Successful completion: Fusion Investment Fund (Santander) — BU research and collaboration visit to the University of Valencia, Spain14 August 2015
  • Irena Paszkiewicz represents BU students at 2016 LARASA World Leisure Congress in South Africa19 July 2016

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