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November 27, 2016

Engaging London-based Diplomats in BU’s Research on Soft Power and Public Diplomacy

BU research, Public engagement, Uncategorized psurowiec

On 23rd November 2016, the Polish embassy in London hosted a public engagement event supported by the Corporate and Marketing Communication (CMC) Academic Group and the Centre for Politics and Media Research at the Faculty of Media and Communication. The event aimed at the dissemination of research insights produced by the Centre and by the CMC among London-based diplomats and public diplomats provided a professional platform to discuss emerging trends in the practice of public diplomacy.

Following publication of ‘Nation branding, public relations and soft power: corporatising Poland’ by one of the Centre’s fellows, Dr dsc01738Paweł Surowiec, his study provided a background for the discussion of tensions between conceptualizations and practice of nation branding as well as for the discussion of contentious issues in relationships between democracy, public diplomacy, branding and the governance of soft power resources.

The event was opened by the Ambassador of the Republic of Poland to the United Kingdom, His Excellence, Mr. Arkady Rzegocki. It followed by remarks from Jaqueline Curthoys of Routledge and Dr Darren Lilleker, the head of dsc01751the Centre for Media and Politics, talks by Dr Paweł Surowiec of Bournemouth University and Dr Keith Dinnie of Middesex University as well as the Q&A session with the both panelists. The event was mainly attended by academics analysing diplomacy and statecraft, London-based public diplomats (from, among others, German, Slovakian, Polish, Indonesian, Ethiopian, Canadian embassies and cultural diplomacy institutes) as well as by the Faculty’s fellows and students reading for their degrees on BA (Hons) Politics and MA International Political Communication.

Related Posts

  • BU researcher speaking at the Polish Ministry of Foreign Affairs in WarsawSeptember 26, 2016
  • New Book Published by Dr Pawel Surowiec “Nation Branding, Public Relations and Soft Power: Corporatising Poland”August 11, 2016
  • BU researcher elected Chair of the Public Diplomacy Interest GroupMay 30, 2018
  • BU academic launches institutional collaboration to advance Public Diplomacy in COVID-19 timesJuly 2, 2020

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