BU Research Blog

Branded Content Seminar 19 January 2017

Theme: Industry-Academic Research Collaboration – Branded Content

Bournemouth University, Faculty of Media and Communication, is working with the AHRC funded Branded Content Network to host a seminar and workshop in January. This event, the second in the year-long AHRC funded Branded Content Research Seminar series, looks at academic and industry collaboration.  Academic and practitioners’ input will help to further explore the meanings, uses and values attaching to “branded content”. The day will make space to consider changing and emergent practices linked to marketing communications exploring production, effectiveness, and critical impacts on ‘media ecologies’, including children’s media, film  and journalism. The seminar-workshop takes place on Thursday 19 January 2017 at Bournemouth University in the Fusion Building, Talbot Campus. The event is free but please register so that we can plan accurate numbers. You can register and get event details here:

https://www.eventbrite.co.uk/e/branded-content-research-network-seminar-2-industry-academic-research-collaboration-tickets-29273433628

Speakers include Dr. Catherine Johnson, Associate Professor of Film and Television, University of Nottingham, author of Television Branding (Routledge, 2012) and co-author with Prof. Paul Grainge of Promotional Screen Industries (Routledge, 2015), Jeremiah ‘SugarJ’ Brown, a poet whose work has featured in a recent and well regarded Nationwide promotional campaign, (in conversation with Professor Iain MacRury, Bournemouth University).

Panels, presentations and discussions will further explore practitioners’ and academics’ perspectives on branded content. We’re pleased to highlight topical inputs from Mel Gray (Bournemouth University, CMC), Dr. Dan Jackson (Bournemouth University, JEC), and from panels including local and national marketing practitioners/advertisers such as Adam Lewis of advertising agency Bright Blue Day (on Twitter @adamlewis10 and @BrightBlueDay).

The event will start at 11am, with coffee and pastry for arrivals from 10am.The seminar will finish at 5pm but will be followed by a reception from 5-7pm that will include a talk on beer and branding by Dr Sam Goodman <http://staffprofiles.bournemouth.ac.uk/display/sgoodman. So we hope that attendees who are travelling from Bournemouth will be able to stay for some or all of the evening event.

The seminar will be held in the Inspire Lecture Theatre, Fusion Building, Bournemouth University, Talbot Campus, Fern Barrow, Poole BH12 5BB. https://www1.bournemouth.ac.uk/about/directions/directions-our-talbot-campus

It would be great to see you there.

Prof. Jonathan Hardy, University of East London; Principal Investigator, AHRC Branded Content Network   j.hardy@uel.ac.uk

Prof. Iain MacRury, Bournemouth University; Co-Investigator, AHRC Branded Content Network     imacrury@bournemouth.ac.uk